Diploma in Business in Marketing

at Seneca College - Newnham Campus Canada

This eight-month graduate certificate program is for you if you are aspiring to a career in accounting and finance at an intermediate level. You will build on your previous accounting credential by expanding your skills in taxation, finance, management accounting, financial accounting and information systems.

Skills
Throughout this program you will develop the following skills:

• Ethics
• Communication
• Problem-solving

This eight-month certificate program will prepare you to enter a wide range of employment opportunities within the thriving hospitality industry. You will develop skills and knowledge in the core areas of hospitality industry, such as food preparation, service leadership, food safety and sanitation, food theory and practice, guest services and customer relations, and dining room service. Throughout the program, you will also earn industry-recognized certifications that are built into coursework to enhance your resumé, ensuring you graduate job-ready.

Uniform
As an aspiring industry professional, you will study and work in a Seneca branded uniform helping you feel job-ready from the start. You must purchase the uniform at an additional cost.  

Skills
Throughout this program you will develop the following skills:

• Theoretical principles and culinary skills in food production
• Health and safety regulations compliance 
• Food handling procedures 
• Dining room and banquet services 
• Customer relations
• Mathematical principles

This four-year bachelor degree will provide you with information technology (IT), business management and leadership skills which can be applied to a business. Graduates will be prepared for jobs as IT-savvy business professionals who can implement and manage strategies and operate effectively in teams. You will be capable of planning and implementing IT strategies and technologies to achieve a competitive advantage in the industry. This program includes a mandatory work placement that applies theoretical and practical knowledge in a real-world setting.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Business management
• Business intelligence
• Consulting
• Planning and managing IT strategies

Mandatory Degree Co-op
A work experience that includes at least one term in a formal work environment. In most cases the work term(s) is a paid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the co-op work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for those participating in the mandatory co-op stream regardless of success in securing a work position.

Seneca’s one-year Fashion Studies certificate program will introduce you to fashion design and fashion business that will inspire you to explore creative skills and design applications. You will immerse yourself in design, production, business and communication, including social media. From visual culture, trend forecasting to sustainable fashion, your studies will teach you to investigate the range of experiences offered to professionals in the industry.

Furthermore, upon completing this program, you will be able to make an informed decision about continuing your studies in other fashion programs within Seneca’s School of Fashion.

Skills
Throughout this program you will develop the following skills:

• Fashion communications
• Colour and fashion trend forecasting
• Concept and design
• Drawing and illustration

The Remotely Piloted Aircraft – Business Operations graduate certificate program will prepare you with operational and management skills for developing and sustaining businesses in a wide variety of industries. This includes agriculture, security, construction, mining, government, aerial photography, law enforcement, oil and gas, solar panels and cable power lines, etc.

This drones/drone flying program offers cross-disciplinary learning that includes leveraging business, entrepreneurial topics and flight operations including the study of law, privacy and ethics. Your experience includes flight training at AlteX Academy’s Drone Flight Field. When you graduate, you will be equipped with the ability to ethically and professionally utilize Remotely Piloted Aircraft Systems (RPAS) to meet business goals, whether you choose to support an existing business or start a business of your own. You will also be able to ensure compliance with service guidance, company policies and procedures to support RPAS industry safety.

A capstone research project will allow you to investigate, plan and take ownership of an idea that would benefit the use of RPAS. In addition, the program will prepare you to write the exam for the Small Remotely Piloted Aircraft System Advanced Operations Transport Canada certificate, which is mandatory to operate any drones above 250 grams in Canada.

Skills

• Regulatory compliance
• Commercial industries
• Equipment research and design
• Data collection
• Data analysis
• RPAS operator/pilot
• Entrepreneurial
• Geographic information systems

Work Experience
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

With this eight-month graduate certificate program, you will discover a world of opportunity in this multibillion-dollar hospitality industry that is fuelled by the delivery of outstanding service. Learn all you need to know about the business of hospitality and tourism, gain an understanding of key business practices in operations management, revenue management and marketing techniques.

The program will focus on developing your core skills in service design, delivery and experience. You will learn to link service design directly to the consistent delivery of business processes and systems used by organizations across the globe.

Throughout the program you will learn from industry leaders and educators while using state-of-the-art labs, business case studies and field work projects to enhance your expertise.

As a graduate, you will have the opportunity to pursue an MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute, Switzerland.

Skills
Throughout this program you will develop the following skills:

• Service Leadership
• Decision-making
• Teamwork

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Through this intensive three-year advanced diploma program, you will gain a solid foundation, combining the three primary branches of information and communications technology: electronics, software development and IT infrastructure.

Seneca incorporates curriculum content from a number of internationally known organizations, including CompTIA and Cisco. In addition, your professors have strong ties with major tech companies, including Microsoft, Bell, Rogers, Keysight Technologies and Freescale Semiconductors, to help you gain exposure to current industry practices and build a network prior to graduation. As a graduate of this program, your knowledge of both relevant equipment and its use will enhance your career opportunities in the computer and information technology fields.

Skills
Throughout this program you will develop the following skills:

• Write computer programs
• Programming languages including C, C++, C#, Java and Python
• Computer hardware assembly and troubleshooting
• Computer network design, installation and support
• Cisco router implementation

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Forecast fashion trends
• Build winning marketing tactics
• Foster sustainable practices
• Gain confidence in using math for decision making
• Develop creativity in visual communication
• Strengthen ability to work in a team
• Operate a profitable omni channel retail business

This one-year graduate certificate program will provide you with the skills to identify and collect meaningful data, prepare data for analysis, conduct analysis of data sets and present results in a meaningful format to help inform business decisions across the enterprise. Key topics of study include: statistics needed for analytics, programming languages for data analysis, security and privacy for the field of business analytics, data predictive analytics and leadership in the business environment.

Skills
Throughout this program you will develop the following skills:

• Business analytics to support evidence-based decision-making
• Development of software applications related to data management and manipulation
• Entrepreneurial strategies to identify new business opportunities

In this two-year diploma program, you will use building systems software to learn leading theory and practice for heating, air conditioning, refrigeration, air handling, electricity and control systems. You will learn the principles of energy efficiency, including the exploration of emerging renewable energy technologies, which are a major component.

Skills
Throughout this program you will develop the following skills:

• Theory and practice of heating, air conditioning, refrigeration, air handling, electricity and control systems
• Awareness of environmental considerations
• Energy efficiency principles
• Building system software

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Students who begin their studies in January are not eligible for co-op, and are required to begin their second semester immediately after the first semester.