Advanced Diploma in Business Administration in Marketing (Co-op Optional)

at Seneca College- Seneca at York Campus Canada

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills
Throughout this program you will develop the following skills:

• Advertising
• Branding
• Business strategy
• Market research
• Marketing plans
• Sponsorship

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma immerses you in the fast-paced field of live events. From meetings to conferences, fundraisers, trade shows and entertainment and sporting events, you’ll be taught how to plan and execute a wide range of live events. This includes producing content such as interactive presentations, videos, audio and multi-screen mixed media. You will also learn how to scout venues and create floor plans plus set up, operate and tear down the gear behind successful events.

Skills
Throughout this program you will develop the following skills:Event planning and production

• Audio and video production
• Interactive and wide-screen presentation creation
• Script writing
• Video projection
• Show calling
• Event planning and production

Field Placement
This program includes a valuable field placement that allows you to put your studies into practice in a professional setting. You'll be required to complete 150 hours of field placement before graduating from this program.

This eight-month graduate certificate program is designed to turn talented artists into AAA game asset modellers. This unique program will have you creating and animating environments, characters and other assets within a 3D environment.
Through this program you will learn modelling, lighting, texturing, animation, scene staging, art direction and production management. Your learning will be further advanced by using industry-relevant techniques taught by professors with years of industry experience. With high-end computer hardware and software, you will learn to use tools used to develop game art and incorporate it into real-time environments.

Skills
Throughout this program you will develop the following skills:

• Modelling
• Animation
• Texturing
• Design  

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills
Throughout this program you will develop the following skills:

• problem-solving
• collaborating
• relationship-building
• leadership skills

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

This twelve-month diploma program will develop the administrative and technological skills you will need in order to meet the demands of the current and emerging business environment. Through practical, hands-on training you will acquire a knowledge of business office procedures, document preparation, Microsoft Office applications, basic human resources practices, professionalism and ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at non-traditional times. Fluency in English is critical to your success in the program and the business environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication, drafting and proofreading
• Organization and time management
• Scheduling and task coordination
• Facility in basic accounting procedures
• Proficiency in Microsoft Office applications

This one-year certificate program provides general education and the opportunity to explore and earn credit towards other college programs. A career-counselling component will help you choose and prepare for career-specific postsecondary education.

This is an accelerated version of our Law Clerk program. If you have a previous postsecondary degree or diploma, you will finish this program in nine months instead of four semesters. The program will prepare you to work under the supervision of a lawyer in a fast-paced legal environment. In addition to learning about legal principles and ethics, you will obtain practical, hands-on training that will equip you for success in the workplace. The curriculum focuses on criminal, immigration, intellectual property, personal injury, real estate, corporate and commercial, and family law as well as litigation, wills and estates, etc. with an emphasis on the technological skills needed in these practice areas.

Taught by lawyers and law clerks with excellent professional experience, the program offers students opportunities to engage with current law clerks, leading industry experts, and legal recruiters through workshops, law firm tours, court visits, career preparation events, field placement, and various speaking engagements.

Fluency in English is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Liaising with clients, courts and other legal professionals
• Conducting legal research, reviewing legislation and synthesizing relevant information
• Editing legal forms and court documents
• Co-ordinating and organizing evidence
• Managing client records and billing procedures
• Helping interview witnesses and industry experts
• Drafting correspondence and documents using cutting-edge legal software
• Carrying out complex tasks with minimal supervision
• Proofreading and professional communication

Work Experience
Field Placement
If you meet all necessary academic requirements, you will be eligible to participate in 20 days of unpaid field placement at the end of your final semester, which gives you practical work experience, networking opportunities, and exposure to potential employers. With the support and assistance of the School's faculty and staff, you will play an active role in securing your placement. Successful completion of field placement is a requirement for graduation.

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills