Advanced Diploma in Business Administration in Marketing (Co-op Optional)

at Seneca College- Seneca at York Campus Canada

This two-year diploma program enables you to pursue a university education to complete a diploma and a university degree in as little as four years at the University of Toronto (St. George or Scarborough), York University or Trent University. Courses include a variety of humanities and social science disciplines and focus on developing university-level skills.

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma immerses you in the fast-paced field of live events. From meetings to conferences, fundraisers, trade shows and entertainment and sporting events, you’ll be taught how to plan and execute a wide range of live events. This includes producing content such as interactive presentations, videos, audio and multi-screen mixed media. You will also learn how to scout venues and create floor plans plus set up, operate and tear down the gear behind successful events.

Skills
Throughout this program you will develop the following skills:Event planning and production

• Audio and video production
• Interactive and wide-screen presentation creation
• Script writing
• Video projection
• Show calling
• Event planning and production

Field Placement
This program includes a valuable field placement that allows you to put your studies into practice in a professional setting. You'll be required to complete 150 hours of field placement before graduating from this program.

This two-year diploma program offers knowledge on design, development, implementation and management of digital strategies and multimedia applications.
Your studies will provide you the ability to develop and manage both creative and technical strategies in the fields of graphic design, motion graphics, web technologies, as well as introduction to gaming and visual effects applications.
As a part of your final semester, you will engage in an independent production and internship opportunity to acquire hands-on experience in the relevant field.

Skills
Throughout this program you will develop the following skills:

• Project management
• User interface (UI)
• User experience (UX)
• Interactive design
• Web development
• 3D environments
• Audio and video editing
• Game and motion design

Internships
Each student will complete a 120-hour field placement/internship as a requirement for graduation. The internship will be completed at the end of fourth semester upon approval of the Co-ordinator. This opportunity allows students to gain hands-on experience in industry and make connections that will start them off on their careers.

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills
Throughout this program you will develop the following skills:

• problem-solving
• collaborating
• relationship-building
• leadership skills

In this three-year advanced diploma program, you will attain skills and knowledge in both traditional and computer animation. As you learn to draw storyboards, design and animate characters and scenes, you will practice applying theories of motion, timing, storytelling and digital technology to produce high-quality animations and designs. The hands-on learning you receive will enable you to utilize the equipment, facilities and computer software currently used in the industry.

This program is designed to equip you to successfully compete in the world of 2D and 3D animation. You can expect to acquire and grow knowledge and skills relevant to producing animation for the web, television, games or film.

Skills
Throughout this program you will develop the following skills:

• Computer animation
• Animation production

In this eight-month certificate program, your studies will focus on lyric and songwriting, studio preparation, performance, vocal skills, music theory and practice. The program offers basic training in technical and business skills essential to establishing your presence in the marketplace. You will experience hands-on learning through private and traditional classroom lessons led by working professionals in the industries.

In your last semester, you will receive mentoring to complete and showcase a recording project that will be evaluated by the panel of faculty members. The evaluation will assist with your entrance into the music industry. 

Skills
Throughout this program you will develop the following skills:

• Songwriting
• Ear training
• Vocal and performance  
• Basic business knowledge

This eight-month graduate certificate program is designed to turn talented artists into AAA game asset modellers. This unique program will have you creating and animating environments, characters and other assets within a 3D environment.
Through this program you will learn modelling, lighting, texturing, animation, scene staging, art direction and production management. Your learning will be further advanced by using industry-relevant techniques taught by professors with years of industry experience. With high-end computer hardware and software, you will learn to use tools used to develop game art and incorporate it into real-time environments.

Skills
Throughout this program you will develop the following skills:

• Modelling
• Animation
• Texturing
• Design  

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations