Advanced Diploma in Business Administration in Marketing (Co-op Optional)

at Seneca College- Seneca at York Campus Canada

Seneca’s two-year diploma Journalism program will provide you with hands-on training for multiple platforms — broadcast, video, audio, multimedia, online and social media. You will work in integrated newsrooms across all platforms.

Starting on your first day, you will be in the field reporting and giving a voice to issues that matter. As the program develops you can specialize in sports, entertainment, aboriginal/environmental issues, investigative journalism, hosting/anchoring or documentary/multimedia presentations.

You can also pursue the concurrent credential Journalism program offered by Seneca and York University where you can earn a Seneca diploma and a Bachelor of Arts degree.

Skills
Throughout this program you will develop the following skills:

• Multiplatform reporting
• Content producing
• Documenting
• Multimedia presentation
• Specialized writing
• Pitching
• Audio and visual gathering
• Editing
• Investigating
• On-air performance

Field Placement
You will experience journalism in a professional multiplatform setting through six weeks of mandatory field placement.

Endorsed by the Public Affairs Association of Canada and the Government Relations Institute of Canada, this eight-month graduate certificate program features specialized practical government relations training that will prepare you for careers in government relations.

You will learn to work with organizations and clients to co-ordinate and support their efforts to monitor, analyze and shape government action on existing and proposed legislation and regulation.
Government relations professionals establish long term relationships with government policy makers, utilizing strategic planning, issue analysis, lobbying, and stakeholder engagement skills to shape public policy and regulatory issues.

Skills
Throughout this program you will develop the following skills:

• Issue analysis
• GR campaign planning and design
• Strategic communications
• Stakeholder management
• Ethical and regulatory requirements
• Enhanced presentation techniques
• Basic research skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. To qualify, students must achieve an overall GPA of 3.5 in their first semester, a minimum grade of "A" (80 per cent) in GRM700 and GRM701 and be recommended by the program

In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.   

Skills
Throughout this program you will develop the following skills:

• Radio production
• Media writing
• Music programming 
• Sales and marketing 
• Copywriting for radio 

Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.

This twelve-month diploma program gives you the opportunity to develop the specialized skills you need to work in a variety of healthcare settings. Through practical, hands-on training you will acquire a knowledge of computer skills and software, medical terminology, clinical and office procedures, specialized software and medical ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This will allow you to complete the program and access the job market at non-traditional times.

Fluency in English is critical to your success in the program and medical environment. There is a strong focus on communicating effectively from the beginning of the program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication
• Familiarity with medical terminology
• Transcription
• Organization and time management
• Problem-solving
• Scheduling and task coordination in a healthcare setting
• Proficiency in Microsoft Office applications and specialized medical

This two-year diploma program enables you to pursue a university education in the sciences and complete a diploma and a university degree in as little as four years at the University of Toronto Scarborough, York University, or Trent University. Courses include Math, Chemistry, Biology, Physics, and a range of Humanities and Social Sciences.

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

In this three-year advanced diploma program, you will prepare for work as a research technologist in the life sciences field. You will study a range of topics, including molecular genetics, immunology, tissue culture, virology, biochemical techniques, histology, cell biology, biochemistry, computers, statistics and a common first year of basic biology, chemistry and mathematics. This program offers you theoretical knowledge of scientific methods and practical experience in performing precise experiments for research and development.

Skills
Throughout this program you will develop the following skills:

• How to perform assays
• Scientific method
• Experimental techniques
• Perform laboratory duties
• Quality control and quality assurance procedures
• Manage biological data

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill

In this two-year diploma program, you will learn about concepts, audio and video production and how to produce creative and engaging video content from script writing through to a final audio mix and everything in between. The hands-on experience offered by expert professionals, combined with your interest in video production, will enable you to become proficient in creating professional content for a variety of different platforms.

Skills
Throughout this program you will develop the following skills:

• Video editing 
• Audio production
• Television production 
• Media writing
• Camera operations
• Production planning 
• Production management  
• Computer graphics for television

Field Placement
This program includes a valuable field placement that allows you to put your studies to practice in a professional broadcast setting. You'll be required to complete 100 hours of field placement before graduating from this program.