Diploma in Broadcasting - Radio

at Seneca College- Seneca at York Campus Canada

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program is designed to turn talented artists into AAA game asset modellers. This unique program will have you creating and animating environments, characters and other assets within a 3D environment.
Through this program you will learn modelling, lighting, texturing, animation, scene staging, art direction and production management. Your learning will be further advanced by using industry-relevant techniques taught by professors with years of industry experience. With high-end computer hardware and software, you will learn to use tools used to develop game art and incorporate it into real-time environments.

Skills
Throughout this program you will develop the following skills:

• Modelling
• Animation
• Texturing
• Design  

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

Are you looking forward to working in the fast-paced legal industry? This two-year legal paraprofessional program will equip you with the knowledge and skills required to work alongside lawyers on their cases in a corporate, government or law firm setting. The curriculum is taught by legal professionals with extensive experience who will focus your learning on real estate, corporate and commercial law, litigation, wills and estates, and family law. Through workshops, law firm tours, court visits, career preparation events, a field placement and speaking engagements, you’ll acquire the technical skills, principles and ethics required for practise.

Your fluency in English is critical for your success and there is a strong focus on effective communication skills, both verbal and written, throughout the program.

Skills
Throughout this program you will develop the following skills:

• Professional communication and proofreading
• Legal drafting
• Problem-solving  
• Organization and time management
• Ability to conduct research, review legislation and synthesize relevant information
• Ability to collaborate and work in group settings
• Proficiency in word processing and legal technology

This two-year diploma program will equip you with necessary skills to work in the justice sector, as a professional public service administrator, or clerk for courts or quasi-judicial administrative tribunals. You will study Canadian law, procedure and ethics, and gain hands-on experience in the areas of project management, legal research, public administration and technology. Fluency in English is critical to your success as there is a strong focus on effective written and verbal communication throughout the program. 

Skills
Throughout this program you will develop the following skills:

• Written and verbal communication
• Problem-solving and conflict resolution
• Organization and time management
• Legal research and critical thinking
• Collaboration and teamwork
• Project management
• Technological proficiency

Field Placement
Meet all the academic requirements and you will have the opportunity to participate in a four–week unpaid field placement at the end of your fourth semester. This opportunity will provide you with practical work experience and exposure to the justice administration sector. With the support and assistance of faculty and staff, you will play an active role in securing your placement.

To be placed in a court or other government setting, you will have to provide a police clearance certificate. You must have permanent resident status or Canadian citizenship to be eligible for a field placement with a government court, tribunal, department, or agency.

This two-year diploma program enables you to pursue a university education to complete a diploma and a university degree in as little as four years at the University of Toronto (St. George or Scarborough), York University or Trent University. Courses include a variety of humanities and social science disciplines and focus on developing university-level skills.

Seneca’s two-year diploma Journalism program will provide you with hands-on training for multiple platforms — broadcast, video, audio, multimedia, online and social media. You will work in integrated newsrooms across all platforms.

Starting on your first day, you will be in the field reporting and giving a voice to issues that matter. As the program develops you can specialize in sports, entertainment, aboriginal/environmental issues, investigative journalism, hosting/anchoring or documentary/multimedia presentations.

You can also pursue the concurrent credential Journalism program offered by Seneca and York University where you can earn a Seneca diploma and a Bachelor of Arts degree.

Skills
Throughout this program you will develop the following skills:

• Multiplatform reporting
• Content producing
• Documenting
• Multimedia presentation
• Specialized writing
• Pitching
• Audio and visual gathering
• Editing
• Investigating
• On-air performance

Field Placement
You will experience journalism in a professional multiplatform setting through six weeks of mandatory field placement.

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations

In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.   

Skills
Throughout this program you will develop the following skills:

• Radio production
• Media writing
• Music programming 
• Sales and marketing 
• Copywriting for radio 

Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.