Diploma in Business in Marketing

at Seneca College- Seneca at York Campus Canada

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills

Are you looking forward to working in the fast-paced legal industry? This two-year legal paraprofessional program will equip you with the knowledge and skills required to work alongside lawyers on their cases in a corporate, government or law firm setting. The curriculum is taught by legal professionals with extensive experience who will focus your learning on real estate, corporate and commercial law, litigation, wills and estates, and family law. Through workshops, law firm tours, court visits, career preparation events, a field placement and speaking engagements, you’ll acquire the technical skills, principles and ethics required for practise.

Your fluency in English is critical for your success and there is a strong focus on effective communication skills, both verbal and written, throughout the program.

Skills
Throughout this program you will develop the following skills:

• Professional communication and proofreading
• Legal drafting
• Problem-solving  
• Organization and time management
• Ability to conduct research, review legislation and synthesize relevant information
• Ability to collaborate and work in group settings
• Proficiency in word processing and legal technology

This two-year diploma program offers knowledge on design, development, implementation and management of digital strategies and multimedia applications.
Your studies will provide you the ability to develop and manage both creative and technical strategies in the fields of graphic design, motion graphics, web technologies, as well as introduction to gaming and visual effects applications.
As a part of your final semester, you will engage in an independent production and internship opportunity to acquire hands-on experience in the relevant field.

Skills
Throughout this program you will develop the following skills:

• Project management
• User interface (UI)
• User experience (UX)
• Interactive design
• Web development
• 3D environments
• Audio and video editing
• Game and motion design

Internships
Each student will complete a 120-hour field placement/internship as a requirement for graduation. The internship will be completed at the end of fourth semester upon approval of the Co-ordinator. This opportunity allows students to gain hands-on experience in industry and make connections that will start them off on their careers.

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations

This twelve-month diploma program will enable you to acquire the relevant administrative and technological skills to meet the demands of the current and emerging legal office environment. Through practical, hands-on training you will acquire a knowledge of legal office procedures, document production, specialized legal software, professionalism and ethics. Areas of study include litigation, family, corporate, real estate and estate law.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at a non-traditional time. Fluency in English, verbal and written, is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Familiarity with legal procedures and terminology
• Written communication, drafting and proofreading
• Organization and time management
• Problem-solving
• Proficiency in Microsoft Word and Excel, and specialized legal software

Field Placement
If you meet all the necessary academic requirements, you will be able to participate in an unpaid field placement that will allow you to acquire hands-on experience in a formal legal environment. You may have a shared responsibility for securing a placement. The placement may take place after the third semester of classroom studies, extending the length of the program by one month.

This twelve-month diploma program gives you the opportunity to develop the specialized skills you need to work in a variety of healthcare settings. Through practical, hands-on training you will acquire a knowledge of computer skills and software, medical terminology, clinical and office procedures, specialized software and medical ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This will allow you to complete the program and access the job market at non-traditional times.

Fluency in English is critical to your success in the program and medical environment. There is a strong focus on communicating effectively from the beginning of the program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication
• Familiarity with medical terminology
• Transcription
• Organization and time management
• Problem-solving
• Scheduling and task coordination in a healthcare setting
• Proficiency in Microsoft Office applications and specialized medical

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills
Throughout this program you will develop the following skills:

• problem-solving
• collaborating
• relationship-building
• leadership skills

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.