Diploma in Interactive Media Design

at Seneca College- Seneca at York Campus Canada

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills

The eight-month Art Fundamentals (AFD) certificate program provides a strong foundation in traditional and digital art. Designed to build skills in art, design, creativity, communication and critical thinking, AFD will prepare you for further education and a career path in fields such as animation, illustration and graphic design. You will experience hands-on learning under the guidance of working artists.

In this two-year diploma program, you will benefit from practical training and learn the essential principles and techniques used in the biochemical sciences. You will gain hands-on experience needed to perform experiments and determinations with the precision required in a broad range of industries. That means getting hands-on training in the proper care and use of laboratory apparatus for wet and instrumental methods.

The program covers a broad range of topics, including organic and analytical chemistry, biochemistry, industrial microbiology, as well as pharmaceutical and instrumental methods.

Skills
Throughout this program you will develop the following skills:

• Perform assays and determinations with speed, precision and accuracy
• Care of laboratory apparatus for wet and instrumental methods
• Physical, chemical and microbiological analysis
• Conduct basic manual analysis
• Prepare organic and inorganic compounds
• Perform instrumental chemical analysis and report results

This one-year certificate program provides general education and the opportunity to explore and earn credit towards other college programs. A career-counselling component will help you choose and prepare for career-specific postsecondary education.

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills
Throughout this program you will develop the following skills:

• Advertising
• Branding
• Business strategy
• Market research
• Marketing plans
• Sponsorship

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program will grow your knowledge and interest in photography and image creation. You will experience hands-on learning focused on the technical skills, business

Skills
You will acquire artistic, technical, business and entrepreneurial skills. You can expect to gain technical expertise in photo manipulation, restoration and compositing.