Graduate Certificate In Brand Management

at Seneca College- Seneca at York Campus Canada

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills
Throughout this program you will develop the following skills:

• problem-solving
• collaborating
• relationship-building
• leadership skills

This two-year diploma program will equip you with necessary skills to work in the justice sector, as a professional public service administrator, or clerk for courts or quasi-judicial administrative tribunals. You will study Canadian law, procedure and ethics, and gain hands-on experience in the areas of project management, legal research, public administration and technology. Fluency in English is critical to your success as there is a strong focus on effective written and verbal communication throughout the program. 

Skills
Throughout this program you will develop the following skills:

• Written and verbal communication
• Problem-solving and conflict resolution
• Organization and time management
• Legal research and critical thinking
• Collaboration and teamwork
• Project management
• Technological proficiency

Field Placement
Meet all the academic requirements and you will have the opportunity to participate in a four–week unpaid field placement at the end of your fourth semester. This opportunity will provide you with practical work experience and exposure to the justice administration sector. With the support and assistance of faculty and staff, you will play an active role in securing your placement.

To be placed in a court or other government setting, you will have to provide a police clearance certificate. You must have permanent resident status or Canadian citizenship to be eligible for a field placement with a government court, tribunal, department, or agency.

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.

Are you looking forward to working in the fast-paced legal industry? This two-year legal paraprofessional program will equip you with the knowledge and skills required to work alongside lawyers on their cases in a corporate, government or law firm setting. The curriculum is taught by legal professionals with extensive experience who will focus your learning on real estate, corporate and commercial law, litigation, wills and estates, and family law. Through workshops, law firm tours, court visits, career preparation events, a field placement and speaking engagements, you’ll acquire the technical skills, principles and ethics required for practise.

Your fluency in English is critical for your success and there is a strong focus on effective communication skills, both verbal and written, throughout the program.

Skills
Throughout this program you will develop the following skills:

• Professional communication and proofreading
• Legal drafting
• Problem-solving  
• Organization and time management
• Ability to conduct research, review legislation and synthesize relevant information
• Ability to collaborate and work in group settings
• Proficiency in word processing and legal technology

In this two-year diploma program, you will learn about concepts, audio and video production and how to produce creative and engaging video content from script writing through to a final audio mix and everything in between. The hands-on experience offered by expert professionals, combined with your interest in video production, will enable you to become proficient in creating professional content for a variety of different platforms.

Skills
Throughout this program you will develop the following skills:

• Video editing 
• Audio production
• Television production 
• Media writing
• Camera operations
• Production planning 
• Production management  
• Computer graphics for television

Field Placement
This program includes a valuable field placement that allows you to put your studies to practice in a professional broadcast setting. You'll be required to complete 100 hours of field placement before graduating from this program.

Seneca’s two-year Acting for Camera and Voice diploma program offers exciting, hands-on learning experiences in the unique blend of film and voice acting. You will learn techniques that will enable you to build a strong foundation of stage acting, movement, voice and camera acting. 

Your studies will teach you to research roles, how to create audio and video demo reels, how to write scripts and business management skills necessary to succeed in your acting career.

Skills
Throughout this program, you will develop the following skills:

• Acting to any medium
• Script writing
• Business management

This two-year diploma program will grow your knowledge and interest in photography and image creation. You will experience hands-on learning focused on the technical skills, business

Skills
You will acquire artistic, technical, business and entrepreneurial skills. You can expect to gain technical expertise in photo manipulation, restoration and compositing.

In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.   

Skills
Throughout this program you will develop the following skills:

• Radio production
• Media writing
• Music programming 
• Sales and marketing 
• Copywriting for radio 

Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.