Graduate Certificate In Brand Management

at Seneca College- Seneca at York Campus Canada

This two-year diploma program offers knowledge on design, development, implementation and management of digital strategies and multimedia applications.
Your studies will provide you the ability to develop and manage both creative and technical strategies in the fields of graphic design, motion graphics, web technologies, as well as introduction to gaming and visual effects applications.
As a part of your final semester, you will engage in an independent production and internship opportunity to acquire hands-on experience in the relevant field.

Skills
Throughout this program you will develop the following skills:

• Project management
• User interface (UI)
• User experience (UX)
• Interactive design
• Web development
• 3D environments
• Audio and video editing
• Game and motion design

Internships
Each student will complete a 120-hour field placement/internship as a requirement for graduation. The internship will be completed at the end of fourth semester upon approval of the Co-ordinator. This opportunity allows students to gain hands-on experience in industry and make connections that will start them off on their careers.

Seneca’s two-year Acting for Camera and Voice diploma program offers exciting, hands-on learning experiences in the unique blend of film and voice acting. You will learn techniques that will enable you to build a strong foundation of stage acting, movement, voice and camera acting. 

Your studies will teach you to research roles, how to create audio and video demo reels, how to write scripts and business management skills necessary to succeed in your acting career.

Skills
Throughout this program, you will develop the following skills:

• Acting to any medium
• Script writing
• Business management

This is an accelerated version of our Law Clerk program. If you have a previous postsecondary degree or diploma, you will finish this program in nine months instead of four semesters. The program will prepare you to work under the supervision of a lawyer in a fast-paced legal environment. In addition to learning about legal principles and ethics, you will obtain practical, hands-on training that will equip you for success in the workplace. The curriculum focuses on criminal, immigration, intellectual property, personal injury, real estate, corporate and commercial, and family law as well as litigation, wills and estates, etc. with an emphasis on the technological skills needed in these practice areas.

Taught by lawyers and law clerks with excellent professional experience, the program offers students opportunities to engage with current law clerks, leading industry experts, and legal recruiters through workshops, law firm tours, court visits, career preparation events, field placement, and various speaking engagements.

Fluency in English is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Liaising with clients, courts and other legal professionals
• Conducting legal research, reviewing legislation and synthesizing relevant information
• Editing legal forms and court documents
• Co-ordinating and organizing evidence
• Managing client records and billing procedures
• Helping interview witnesses and industry experts
• Drafting correspondence and documents using cutting-edge legal software
• Carrying out complex tasks with minimal supervision
• Proofreading and professional communication

Work Experience
Field Placement
If you meet all necessary academic requirements, you will be eligible to participate in 20 days of unpaid field placement at the end of your final semester, which gives you practical work experience, networking opportunities, and exposure to potential employers. With the support and assistance of the School's faculty and staff, you will play an active role in securing your placement. Successful completion of field placement is a requirement for graduation.

In this two-year diploma program, you will learn about concepts, audio and video production and how to produce creative and engaging video content from script writing through to a final audio mix and everything in between. The hands-on experience offered by expert professionals, combined with your interest in video production, will enable you to become proficient in creating professional content for a variety of different platforms.

Skills
Throughout this program you will develop the following skills:

• Video editing 
• Audio production
• Television production 
• Media writing
• Camera operations
• Production planning 
• Production management  
• Computer graphics for television

Field Placement
This program includes a valuable field placement that allows you to put your studies to practice in a professional broadcast setting. You'll be required to complete 100 hours of field placement before graduating from this program.

In this eight-month certificate program, your studies will focus on lyric and songwriting, studio preparation, performance, vocal skills, music theory and practice. The program offers basic training in technical and business skills essential to establishing your presence in the marketplace. You will experience hands-on learning through private and traditional classroom lessons led by working professionals in the industries.

In your last semester, you will receive mentoring to complete and showcase a recording project that will be evaluated by the panel of faculty members. The evaluation will assist with your entrance into the music industry. 

Skills
Throughout this program you will develop the following skills:

• Songwriting
• Ear training
• Vocal and performance  
• Basic business knowledge

This twelve-month diploma program gives you the opportunity to develop the specialized skills you need to work in a variety of healthcare settings. Through practical, hands-on training you will acquire a knowledge of computer skills and software, medical terminology, clinical and office procedures, specialized software and medical ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This will allow you to complete the program and access the job market at non-traditional times.

Fluency in English is critical to your success in the program and medical environment. There is a strong focus on communicating effectively from the beginning of the program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication
• Familiarity with medical terminology
• Transcription
• Organization and time management
• Problem-solving
• Scheduling and task coordination in a healthcare setting
• Proficiency in Microsoft Office applications and specialized medical

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill

In this three-year advanced diploma program, you will be training for an exciting career as a chemical technologist with specializations in chemical analysis, applied chemical engineering and environmental chemistry. This program will provide you with hands-on experience and a solid background in basic biology, chemistry and mathematics. You will further focus on analytical and instrumental chemistry, organic, industrial and polymer chemistry, metallurgy, ceramics, composites and environmental analysis, health and chemistry.

Skills
Throughout this program you will develop the following skills:

• Implement and evaluate quality control procedures
• Perform and validate laboratory procedures to conduct tests
• Improve industrial or chemical processes and laboratory equipment
• Prepare and purify compounds using standard chemical procedures

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills
Throughout this program you will develop the following skills:

• problem-solving
• collaborating
• relationship-building
• leadership skills