Graduate Certificate In Brand Management

at Seneca College- Seneca at York Campus Canada

Drawing on Seneca’s strength and reputation in digital media education, this program will equip you with in-demand knowledge and skills for the growing field of user experience (UX). The program will focus on business skills along with the technical and design capabilities needed to create dynamic interactive experiences in video games, mobile apps and other online environments. The curriculum will be complemented with courses that address critical thinking, global awareness and research methods to develop evidence-based, rich interactive design.

The program will also equip you with entrepreneurial skills to explore small-business opportunities and, in the fourth year of the program, you will work on a final capstone project about launching an idea from inception.

Skills
Throughout this program you will develop the following skills:

• UX design
• Digital media production
• Imaging and graphics
• 3D modeling and animation
• Creative coding
• Scripting techniques
• Business and entrepreneurial skills

This is an accelerated version of our Law Clerk program. If you have a previous postsecondary degree or diploma, you will finish this program in nine months instead of four semesters. The program will prepare you to work under the supervision of a lawyer in a fast-paced legal environment. In addition to learning about legal principles and ethics, you will obtain practical, hands-on training that will equip you for success in the workplace. The curriculum focuses on criminal, immigration, intellectual property, personal injury, real estate, corporate and commercial, and family law as well as litigation, wills and estates, etc. with an emphasis on the technological skills needed in these practice areas.

Taught by lawyers and law clerks with excellent professional experience, the program offers students opportunities to engage with current law clerks, leading industry experts, and legal recruiters through workshops, law firm tours, court visits, career preparation events, field placement, and various speaking engagements.

Fluency in English is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Liaising with clients, courts and other legal professionals
• Conducting legal research, reviewing legislation and synthesizing relevant information
• Editing legal forms and court documents
• Co-ordinating and organizing evidence
• Managing client records and billing procedures
• Helping interview witnesses and industry experts
• Drafting correspondence and documents using cutting-edge legal software
• Carrying out complex tasks with minimal supervision
• Proofreading and professional communication

Work Experience
Field Placement
If you meet all necessary academic requirements, you will be eligible to participate in 20 days of unpaid field placement at the end of your final semester, which gives you practical work experience, networking opportunities, and exposure to potential employers. With the support and assistance of the School's faculty and staff, you will play an active role in securing your placement. Successful completion of field placement is a requirement for graduation.

Endorsed by the Public Affairs Association of Canada and the Government Relations Institute of Canada, this eight-month graduate certificate program features specialized practical government relations training that will prepare you for careers in government relations.

You will learn to work with organizations and clients to co-ordinate and support their efforts to monitor, analyze and shape government action on existing and proposed legislation and regulation.
Government relations professionals establish long term relationships with government policy makers, utilizing strategic planning, issue analysis, lobbying, and stakeholder engagement skills to shape public policy and regulatory issues.

Skills
Throughout this program you will develop the following skills:

• Issue analysis
• GR campaign planning and design
• Strategic communications
• Stakeholder management
• Ethical and regulatory requirements
• Enhanced presentation techniques
• Basic research skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. To qualify, students must achieve an overall GPA of 3.5 in their first semester, a minimum grade of "A" (80 per cent) in GRM700 and GRM701 and be recommended by the program

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this one-year graduate certificate program, you will learn from a team of award-winning filmmakers and industry professionals and be immersed in rigorous, intensive, hands-on training in the art and craft of documentary filmmaking. Built on three pillars — creative, technical, industry — you will learn every aspect of documentary production, from story idea to pitching, shooting and editing, and market and distribution.

As a graduate of this program, you will be engaged in pre-production (research and development,) production (principal photography,) and post-production (editing) as you wear multiple hats as a director, producer, cinematographer and editor to make your first documentary film.

Skills
This program will equip you with industry-focused skills that are rapidly growing in demand, and the tools and resources essential to be versatile and agile in an industry that thrives on great story ideas.

This one-year certificate program is designed to provide you with the core knowledge, skills and abilities fundamental to academic success in health sciences and other high affinity programs. You will develop knowledge and skills in communications, mathematics, human anatomy, biology, and organic/inorganic chemistry. You will be well prepared to further your study in the health sciences at either the diploma or baccalaureate level. The program also provides you with the opportunity to learn about potential careers in the health sciences, and to identify other programs focusing on the biological or chemical sciences that will enable you to achieve your career objectives.

This two-year diploma program will grow your knowledge and interest in photography and image creation. You will experience hands-on learning focused on the technical skills, business

Skills
You will acquire artistic, technical, business and entrepreneurial skills. You can expect to gain technical expertise in photo manipulation, restoration and compositing.

In this eight-month certificate program, your studies will focus on lyric and songwriting, studio preparation, performance, vocal skills, music theory and practice. The program offers basic training in technical and business skills essential to establishing your presence in the marketplace. You will experience hands-on learning through private and traditional classroom lessons led by working professionals in the industries.

In your last semester, you will receive mentoring to complete and showcase a recording project that will be evaluated by the panel of faculty members. The evaluation will assist with your entrance into the music industry. 

Skills
Throughout this program you will develop the following skills:

• Songwriting
• Ear training
• Vocal and performance  
• Basic business knowledge

The eight-month Visual Effects for Film and Television program is a leading provider for training in the dynamic and challenging special effects industry. This is a Houdini-certified school and all other software taught (Maya, Nuke) is industry standard. You will work on assignments that mirror the practical work you would do at a VFX studio to create a high-quality portfolio.

Skills
Throughout this program you will develop the following skills:

• Digital painting and retouching
• 2D/3D integration
• 3D modelling, texturing, rendering and lighting
• 3D tracking
• Procedural dynamics simulations

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations