Graduate Certificate in Documentary and Non-Fiction Media Production

at Seneca College- Seneca at York Campus Canada

This two-year diploma immerses you in the fast-paced field of live events. From meetings to conferences, fundraisers, trade shows and entertainment and sporting events, you’ll be taught how to plan and execute a wide range of live events. This includes producing content such as interactive presentations, videos, audio and multi-screen mixed media. You will also learn how to scout venues and create floor plans plus set up, operate and tear down the gear behind successful events.

Skills
Throughout this program you will develop the following skills:Event planning and production

• Audio and video production
• Interactive and wide-screen presentation creation
• Script writing
• Video projection
• Show calling
• Event planning and production

Field Placement
This program includes a valuable field placement that allows you to put your studies into practice in a professional setting. You'll be required to complete 150 hours of field placement before graduating from this program.

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills
Throughout this program you will develop the following skills:

• Develop and implementing a comprehensive social media strategy
• Use web data and analytics to optimize marketing processes
• Identify and capitalizing on engagement opportunities to drive business goals
• Create relevant, engaging visual communications to enhance your brand’s marketing
• Identify ways to reduce marketing costs and improve online engagement

Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.

In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.   

Skills
Throughout this program you will develop the following skills:

• Radio production
• Media writing
• Music programming 
• Sales and marketing 
• Copywriting for radio 

Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.

Drawing on Seneca’s strength and reputation in digital media education, this program will equip you with in-demand knowledge and skills for the growing field of user experience (UX). The program will focus on business skills along with the technical and design capabilities needed to create dynamic interactive experiences in video games, mobile apps and other online environments. The curriculum will be complemented with courses that address critical thinking, global awareness and research methods to develop evidence-based, rich interactive design.

The program will also equip you with entrepreneurial skills to explore small-business opportunities and, in the fourth year of the program, you will work on a final capstone project about launching an idea from inception.

Skills
Throughout this program you will develop the following skills:

• UX design
• Digital media production
• Imaging and graphics
• 3D modeling and animation
• Creative coding
• Scripting techniques
• Business and entrepreneurial skills

This eight-month graduate certificate program is designed to turn talented artists into AAA game asset modellers. This unique program will have you creating and animating environments, characters and other assets within a 3D environment.
Through this program you will learn modelling, lighting, texturing, animation, scene staging, art direction and production management. Your learning will be further advanced by using industry-relevant techniques taught by professors with years of industry experience. With high-end computer hardware and software, you will learn to use tools used to develop game art and incorporate it into real-time environments.

Skills
Throughout this program you will develop the following skills:

• Modelling
• Animation
• Texturing
• Design  

In this three-year advanced diploma program, you will prepare for work as a research technologist in the life sciences field. You will study a range of topics, including molecular genetics, immunology, tissue culture, virology, biochemical techniques, histology, cell biology, biochemistry, computers, statistics and a common first year of basic biology, chemistry and mathematics. This program offers you theoretical knowledge of scientific methods and practical experience in performing precise experiments for research and development.

Skills
Throughout this program you will develop the following skills:

• How to perform assays
• Scientific method
• Experimental techniques
• Perform laboratory duties
• Quality control and quality assurance procedures
• Manage biological data

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.  

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op.?Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.?

Skills
Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills

This twelve-month diploma program will develop the administrative and technological skills you will need in order to meet the demands of the current and emerging business environment. Through practical, hands-on training you will acquire a knowledge of business office procedures, document preparation, Microsoft Office applications, basic human resources practices, professionalism and ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at non-traditional times. Fluency in English is critical to your success in the program and the business environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication, drafting and proofreading
• Organization and time management
• Scheduling and task coordination
• Facility in basic accounting procedures
• Proficiency in Microsoft Office applications

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will allow you to study 3D computer-based modelling and animation using high-end computer workstations, software and tools. You will learn the principles of animation to develop and master your knowledge of lighting, texturing and rendering, and fundamental elements of 3D animation.  

Skills
Throughout this program you will develop the following skills:

• Animation
• Modeling
• Rigging
• Lighting
• Rendering
• Compositing

Additionally, you will learn project development skills and storyboard drawing techniques necessary to succeed in the field of 3D animation.