Graduate Certificate of Public Relations in Corporate Communications (Co-op Optional)

at Seneca College- Seneca at York Campus Canada

Endorsed by the Public Affairs Association of Canada and the Government Relations Institute of Canada, this eight-month graduate certificate program features specialized practical government relations training that will prepare you for careers in government relations.

You will learn to work with organizations and clients to co-ordinate and support their efforts to monitor, analyze and shape government action on existing and proposed legislation and regulation.
Government relations professionals establish long term relationships with government policy makers, utilizing strategic planning, issue analysis, lobbying, and stakeholder engagement skills to shape public policy and regulatory issues.

Skills
Throughout this program you will develop the following skills:

• Issue analysis
• GR campaign planning and design
• Strategic communications
• Stakeholder management
• Ethical and regulatory requirements
• Enhanced presentation techniques
• Basic research skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. To qualify, students must achieve an overall GPA of 3.5 in their first semester, a minimum grade of "A" (80 per cent) in GRM700 and GRM701 and be recommended by the program

Seneca’s two-year diploma Journalism program will provide you with hands-on training for multiple platforms — broadcast, video, audio, multimedia, online and social media. You will work in integrated newsrooms across all platforms.

Starting on your first day, you will be in the field reporting and giving a voice to issues that matter. As the program develops you can specialize in sports, entertainment, aboriginal/environmental issues, investigative journalism, hosting/anchoring or documentary/multimedia presentations.

You can also pursue the concurrent credential Journalism program offered by Seneca and York University where you can earn a Seneca diploma and a Bachelor of Arts degree.

Skills
Throughout this program you will develop the following skills:

• Multiplatform reporting
• Content producing
• Documenting
• Multimedia presentation
• Specialized writing
• Pitching
• Audio and visual gathering
• Editing
• Investigating
• On-air performance

Field Placement
You will experience journalism in a professional multiplatform setting through six weeks of mandatory field placement.

This twelve-month diploma program will enable you to acquire the relevant administrative and technological skills to meet the demands of the current and emerging legal office environment. Through practical, hands-on training you will acquire a knowledge of legal office procedures, document production, specialized legal software, professionalism and ethics. Areas of study include litigation, family, corporate, real estate and estate law.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at a non-traditional time. Fluency in English, verbal and written, is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Familiarity with legal procedures and terminology
• Written communication, drafting and proofreading
• Organization and time management
• Problem-solving
• Proficiency in Microsoft Word and Excel, and specialized legal software

Field Placement
If you meet all the necessary academic requirements, you will be able to participate in an unpaid field placement that will allow you to acquire hands-on experience in a formal legal environment. You may have a shared responsibility for securing a placement. The placement may take place after the third semester of classroom studies, extending the length of the program by one month.

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills
Throughout this program you will develop the following skills:

• Advertising
• Branding
• Business strategy
• Market research
• Marketing plans
• Sponsorship

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

The eight-month Visual Effects for Film and Television program is a leading provider for training in the dynamic and challenging special effects industry. This is a Houdini-certified school and all other software taught (Maya, Nuke) is industry standard. You will work on assignments that mirror the practical work you would do at a VFX studio to create a high-quality portfolio.

Skills
Throughout this program you will develop the following skills:

• Digital painting and retouching
• 2D/3D integration
• 3D modelling, texturing, rendering and lighting
• 3D tracking
• Procedural dynamics simulations

In this three-year advanced diploma program, you will prepare for work as a research technologist in the life sciences field. You will study a range of topics, including molecular genetics, immunology, tissue culture, virology, biochemical techniques, histology, cell biology, biochemistry, computers, statistics and a common first year of basic biology, chemistry and mathematics. This program offers you theoretical knowledge of scientific methods and practical experience in performing precise experiments for research and development.

Skills
Throughout this program you will develop the following skills:

• How to perform assays
• Scientific method
• Experimental techniques
• Perform laboratory duties
• Quality control and quality assurance procedures
• Manage biological data

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This one-year certificate program is designed to provide you with the core knowledge, skills and abilities fundamental to academic success in health sciences and other high affinity programs. You will develop knowledge and skills in communications, mathematics, human anatomy, biology, and organic/inorganic chemistry. You will be well prepared to further your study in the health sciences at either the diploma or baccalaureate level. The program also provides you with the opportunity to learn about potential careers in the health sciences, and to identify other programs focusing on the biological or chemical sciences that will enable you to achieve your career objectives.

This two-year diploma program will grow your knowledge and interest in photography and image creation. You will experience hands-on learning focused on the technical skills, business

Skills
You will acquire artistic, technical, business and entrepreneurial skills. You can expect to gain technical expertise in photo manipulation, restoration and compositing.