Diploma in Business - Marketing

at Seneca College - Seneca International Academy Canada

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding 

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Open Sources and Seneca
Seneca has connections with top tier open-source companies such as Mozilla, creators of the Firefox web browser, and Red Hat, maker of the most successful commercial Linux operating system. In a variety of courses, you will have the opportunity to work with top tier developers on such projects.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

In this three-year advanced diploma program, you will develop in-depth technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications. 

Skills
Throughout this program you will develop the following skills:

• Sage ERP
• Microsoft Excel
• Microsoft Access database
• Microsoft Dynamics

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This two-year diploma program will develop your knowledge of the complexities of the movement of goods and services across the globe. In addition to building your business management skills and knowledge, you will receive training in international selling and marketing, international trade documentation and transportation selection. You will apply communication, networking and teamwork skills to support international trade, using current applications and tools. You will also understand and learn to prepare documents and follow procedures to support the movement of products and services across international borders.

Embracing cultural diversity, corporate sustainability and social responsibility are essential to your success in international business and are integral to your learning in this program. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Decision-making
• Market research
• Documentation
• Teamwork

Study Abroad Opportunity
As a student in this program, you may also have the opportunity to travel/study internationally and network in international arenas.

• Turkey
• Prague
• Germany
• Belgium

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This three-year advanced diploma program provides you with the skills and knowledge to begin your career as a software developer. You will learn programming languages, program design and system analysis. Web concepts are integrated into all courses to develop active database web programs on a variety of operating systems. Advanced techniques are taught through professional option courses. 

You will demonstrate skills through a capstone project for an industry partner in your final year to demonstrate your skills and preparedness for a career in the industry. Graduates of this program will enter the industry with highly employable programming, database, software development and communications skills.

Skills
Throughout this program you will develop the following skills:

• Programming languages
• System methodologies
• Client and server side development
• Design and maintenance of database systems
• Data communication

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Global business management is critical to international investment and economic transformation in today’s highly competitive, global environment. As a result, businesses need professionals who can manage global projects that take place across time zones, languages, cultures and currencies. This two-year graduate certificate program will equip you with the skills, knowledge and expertise to be a leader in the global arena.

Through the two-year Global Business Management graduate certificate, you will learn to think strategically, problem solve creatively and develop an understanding of the complexities and dynamics involved in global business. You will learn to anticipate the needs of an organization, develop strategies to support its profitability, and leverage technology to improve operational efficiency and gain a global competitive advantage. 

Skills
Throughout this program you will develop the following skills:

• Marketing and communications
• Ethics and corporate social behaviour
• Global economics
• Global leadership
• International banking and finance
• Decision theory in global business
• Data analytics and finance
• Global human resources management
• Trade research and market analysis
• Legal environment for international transactions
• Project management
• Strategic management of customer relationships
• Global investment
• Global business strategies
• Career planning for a global career
• Sales management strategies
• Asset planning management
• New venture creation
• Integrated applied research and industry project

This two-year diploma program in accounting will introduce you to the accounting practices, related technology applications, business fundamentals and the soft skills needed to find employment. You will learn how to use computer applications like Microsoft Excel spreadsheets and Access relational database management software.

As a student of this program, assuming specific course grade and GPA requirements are met, and upon completion of five bridging courses, you will be eligible to directly enter Seneca’s Honours Bachelor of Commerce – Accounting & Finance (BACF).

Skills
Throughout this program you will develop the following skills:

• Understanding and applying management accounting concepts
• Preparing and presenting financial statements and reports
• Outlining internal control system and risk management