Diploma in Business - Marketing

at Seneca College - Seneca International Academy Canada

This two-year diploma program provides you with the knowledge and technical skills for leadership in the networking industry.  In our on-campus labs, you will receive practical hands-on training in computer hardware, applied Internet technology, system diagnostics, local area network installation and data communication techniques. 

This program is built on partnerships with some of the most influential names in networking today, Cisco, IBM, Microsoft, Rogers and Sun, giving you an edge in the industry. The program curriculum prepares students to specialize in system administration, network administration, security, and physical and logical network design.

Skills
Throughout this program you will develop the following skills:

• Personal computer hardware
• Operating systems
• HTML
• Linux/UNIX
• Microsoft Windows server administration
• Data communication
• Web server installation
• Maintenance and security
• Analyze and resolve information technology problems
• System design and installation

In this three-year advanced diploma program you will concentrate on the complexities that are involved in the movement and marketing of products and services internationally. You will build a foundation of general business knowledge and applications. Your learning will focus on the complexities of international trade that includes exporting, importing, international marketing, international finance, negotiation and entrepreneurship. You will also learn how to use industry leading Enterprise Resource Planning (ERP) tools, including SAP and other software.

The program offers a rich and diverse intercultural educational experience. You will learn your craft from faculty with current industry experience in international business. This program is accredited by Forum for International Trade Training (FITT).

Skills
Throughout this program you will develop the following skills:

• Supply chain
• Project management
• Cultural awareness
• Teamwork
• Enterprise Resource Planning (ERP) knowledge

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

In the face of a changing workforce – including an aging population, increased number of retirements, and a challenging economic environment – organizations in Canada are placing an increased emphasis on strategic human resources management. The demand for qualified Human Resources professionals is increasing. This eight-month graduate certificate program will help you acquire a comprehensive background in the functions of human resources from both theoretical and practical perspectives. The focus of the program is on applied, relevant and current learning with opportunities to interact directly with industry professionals, and learn from qualified and award-winning faculty.

Skills
Throughout this program you will develop the following skills

• Critical thinking
• Organizational management
• Interpersonal communications
• Verbal and written communication
• Conflict management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.? The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade?on a communication assessment may be required for eligibility.? Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. 

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding 

This eight-month graduate certificate program prepares you for careers in project development and management in both environmental and civil engineering industries. Your studies will encompass all aspects of project management, from the competitive bid process to scheduling, risk management and the closing of projects. During the second semester, you will gain valuable industry experience under the guidance of a mentor.

Skills
Throughout this program you will develop the following skills:

• Project management
• Leadership
• Collaborative teamwork
• Risk management
• Bid process
• Scheduling
• Closing projects

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

In today's competitive environment, managing the supply chain and effectively controlling supply chain costs is critical for business. This has created a demand for employees with current skills and knowledge on how to effectively manage the supply chain using up-to-date tools, processes and technology.

This eight-month graduate certificate program provides you with a concentrated and coordinated approach to study the flow of goods and services from raw material suppliers to the final customer. This product flow will be reviewed from a global perspective, providing you with a comprehensive understanding of the international business process. You will learn using hands-on interactive methods, including case-studies, making your experience relevant and applied.

Skills
Throughout this program you will develop the following skills:

• Project management
• Critical thinking
• Leadership 
• Teamwork
• Analysis

When you graduate from this two-year Business Information Technology graduate certificate program, you will be equipped to help shape how businesses manage their connected systems. As an IT professional, you will have the skills to analyze, design and implement creative and effective cloud-based solutions using appropriate programming languages, databases and data sources to meet the current and future business needs. You will also have knowledge in programming and networking, making you fully capable of working individually or as part of a diverse team across all industries and sectors.

This program includes an optional work term where you can put your skills into practice and gain valuable work experience in the IT industry. You will also be given the opportunity to innovate through an enterprise project.

Skills
Throughout this program you will develop the following skills:

• Cloud computing
• Computer administration with Linux and Microsoft
• Information technology networking
• Database management
• Information technology security
• Business communication and leadership
• Privacy, law and ethics

Optional (Co-op)
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will develop in-depth technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications. 

Skills
Throughout this program you will develop the following skills:

• Sage ERP
• Microsoft Excel
• Microsoft Access database
• Microsoft Dynamics

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.