Diploma in Business - Marketing

at Seneca College - Seneca International Academy Canada

This one-year graduate certificate program will provide you with the skills to identify and collect meaningful data, prepare data for analysis, conduct analysis of data sets and present results in a meaningful format to help inform business decisions across the enterprise. Key topics of study include: statistics needed for analytics, programming languages for data analysis, security and privacy for the field of business analytics, data predictive analytics and leadership in the business environment.

Skills
Throughout this program you will develop the following skills:

• Business analytics to support evidence-based decision-making
• Development of software applications related to data management and manipulation
• Entrepreneurial strategies to identify new business opportunities

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This twelve-month diploma program gives you the opportunity to develop the specialized skills you need to work in a variety of healthcare settings. Through practical, hands-on training you will acquire a knowledge of computer skills and software, medical terminology, clinical and office procedures, specialized software and medical ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This will allow you to complete the program and access the job market at non-traditional times.

Fluency in English is critical to your success in the program and medical environment. There is a strong focus on communicating effectively from the beginning of the program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication
• Familiarity with medical terminology
• Transcription
• Organization and time management
• Problem-solving
• Scheduling and task coordination in a healthcare setting
• Proficiency in Microsoft Office applications and specialized medical

This two-year diploma program in accounting will introduce you to the accounting practices, related technology applications, business fundamentals and the soft skills needed to find employment. You will learn how to use computer applications like Microsoft Excel spreadsheets and Access relational database management software.

As a student of this program, assuming specific course grade and GPA requirements are met, and upon completion of five bridging courses, you will be eligible to directly enter Seneca’s Honours Bachelor of Commerce – Accounting & Finance (BACF).

Skills
Throughout this program you will develop the following skills:

• Understanding and applying management accounting concepts
• Preparing and presenting financial statements and reports
• Outlining internal control system and risk management

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Elevate your business knowledge in this comprehensive eight-month graduate certificate program where you will learn about the complex world of international business. You will learn from experienced industry professionals with first-hand knowledge of today’s global business environment. With an emphasis on collaborative, project-based learning, case analysis and in-class discussions, you will cultivate essential critical-thinking skills. Team research and analysis of a real Canadian company will culminate in the development of an international export business plan. 

Skills
Throughout this program you will develop the following skills:

• Global business research and analytical skills 
• Global marketing planning
• Global supply chain management practices 
• International finance and banking applications
• Fundamental accounting and financial principles and applications
• International business law applications
• Business planning skills through project management  
• Functional areas of domestic and international human resources practices  
• Digital business applications and intercultural communications
• Corporate social responsibility and international development 
• The art of negotiation  
• Strategic business planning and development 
• Business networking

Off-site Learning
As a student in this program, you will experience off-site learning with visits to trade commissions, Boards of Trade, and international trade fairs. Learn from an industry expert who teaches global etiquette as we dine at the University of Toronto Faculty Club. Participate in tours within and outside Canada through Seneca’s Mobile Intensive Learning Experience (MILE).   

In this three-year advanced diploma program you will concentrate on the complexities that are involved in the movement and marketing of products and services internationally. You will build a foundation of general business knowledge and applications. Your learning will focus on the complexities of international trade that includes exporting, importing, international marketing, international finance, negotiation and entrepreneurship. You will also learn how to use industry leading Enterprise Resource Planning (ERP) tools, including SAP and other software.

The program offers a rich and diverse intercultural educational experience. You will learn your craft from faculty with current industry experience in international business. This program is accredited by Forum for International Trade Training (FITT).

Skills
Throughout this program you will develop the following skills:

• Supply chain
• Project management
• Cultural awareness
• Teamwork
• Enterprise Resource Planning (ERP) knowledge

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will develop in-depth technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications. 

Skills
Throughout this program you will develop the following skills:

• Sage ERP
• Microsoft Excel
• Microsoft Access database
• Microsoft Dynamics

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.