Graduate Certificate In Brand Management

at Seneca College - Seneca International Academy Canada

In this three-year advanced diploma program you will concentrate on the complexities that are involved in the movement and marketing of products and services internationally. You will build a foundation of general business knowledge and applications. Your learning will focus on the complexities of international trade that includes exporting, importing, international marketing, international finance, negotiation and entrepreneurship. You will also learn how to use industry leading Enterprise Resource Planning (ERP) tools, including SAP and other software.

The program offers a rich and diverse intercultural educational experience. You will learn your craft from faculty with current industry experience in international business. This program is accredited by Forum for International Trade Training (FITT).

Skills
Throughout this program you will develop the following skills:

• Supply chain
• Project management
• Cultural awareness
• Teamwork
• Enterprise Resource Planning (ERP) knowledge

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

In the face of a changing workforce – including an aging population, increased number of retirements, and a challenging economic environment – organizations in Canada are placing an increased emphasis on strategic human resources management. The demand for qualified Human Resources professionals is increasing. This eight-month graduate certificate program will help you acquire a comprehensive background in the functions of human resources from both theoretical and practical perspectives. The focus of the program is on applied, relevant and current learning with opportunities to interact directly with industry professionals, and learn from qualified and award-winning faculty.

Skills
Throughout this program you will develop the following skills

• Critical thinking
• Organizational management
• Interpersonal communications
• Verbal and written communication
• Conflict management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.? The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade?on a communication assessment may be required for eligibility.? Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. 

Elevate your business knowledge in this comprehensive eight-month graduate certificate program where you will learn about the complex world of international business. You will learn from experienced industry professionals with first-hand knowledge of today’s global business environment. With an emphasis on collaborative, project-based learning, case analysis and in-class discussions, you will cultivate essential critical-thinking skills. Team research and analysis of a real Canadian company will culminate in the development of an international export business plan. 

Skills
Throughout this program you will develop the following skills:

• Global business research and analytical skills 
• Global marketing planning
• Global supply chain management practices 
• International finance and banking applications
• Fundamental accounting and financial principles and applications
• International business law applications
• Business planning skills through project management  
• Functional areas of domestic and international human resources practices  
• Digital business applications and intercultural communications
• Corporate social responsibility and international development 
• The art of negotiation  
• Strategic business planning and development 
• Business networking

Off-site Learning
As a student in this program, you will experience off-site learning with visits to trade commissions, Boards of Trade, and international trade fairs. Learn from an industry expert who teaches global etiquette as we dine at the University of Toronto Faculty Club. Participate in tours within and outside Canada through Seneca’s Mobile Intensive Learning Experience (MILE).   

This eight-month graduate certificate program prepares you for careers in project development and management in both environmental and civil engineering industries. Your studies will encompass all aspects of project management, from the competitive bid process to scheduling, risk management and the closing of projects. During the second semester, you will gain valuable industry experience under the guidance of a mentor.

Skills
Throughout this program you will develop the following skills:

• Project management
• Leadership
• Collaborative teamwork
• Risk management
• Bid process
• Scheduling
• Closing projects

Global business management is critical to international investment and economic transformation in today’s highly competitive, global environment. As a result, businesses need professionals who can manage global projects that take place across time zones, languages, cultures and currencies. This two-year graduate certificate program will equip you with the skills, knowledge and expertise to be a leader in the global arena.

Through the two-year Global Business Management graduate certificate, you will learn to think strategically, problem solve creatively and develop an understanding of the complexities and dynamics involved in global business. You will learn to anticipate the needs of an organization, develop strategies to support its profitability, and leverage technology to improve operational efficiency and gain a global competitive advantage. 

Skills
Throughout this program you will develop the following skills:

• Marketing and communications
• Ethics and corporate social behaviour
• Global economics
• Global leadership
• International banking and finance
• Decision theory in global business
• Data analytics and finance
• Global human resources management
• Trade research and market analysis
• Legal environment for international transactions
• Project management
• Strategic management of customer relationships
• Global investment
• Global business strategies
• Career planning for a global career
• Sales management strategies
• Asset planning management
• New venture creation
• Integrated applied research and industry project

This program enables you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. 

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.  

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

Skills
Throughout this program you will develop the following skills:

• Service leadership
• Analytics
• Project management
• Sales and relationship management
• Proposal writing
• Interpersonal skills
• Marketing techniques

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program will develop your knowledge of the complexities of the movement of goods and services across the globe. In addition to building your business management skills and knowledge, you will receive training in international selling and marketing, international trade documentation and transportation selection. You will apply communication, networking and teamwork skills to support international trade, using current applications and tools. You will also understand and learn to prepare documents and follow procedures to support the movement of products and services across international borders.

Embracing cultural diversity, corporate sustainability and social responsibility are essential to your success in international business and are integral to your learning in this program. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Decision-making
• Market research
• Documentation
• Teamwork

Study Abroad Opportunity
As a student in this program, you may also have the opportunity to travel/study internationally and network in international arenas.

• Turkey
• Prague
• Germany
• Belgium

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management