Graduate Certificate In Brand Management

at Seneca College - Seneca International Academy Canada

This eight-month graduate certificate program focuses on the long-term economic, environmental and social value of sustainable business strategy.

This program is designed to meet the growing needs of professionals who can propose, measure and evaluate sustainability initiatives. You will learn to develop and implement economically viable, lean business strategies for existing organizations or pursue entrepreneurship in sustainability. As a student of this program, you will have access to our HELIX innovation incubator.

Skills
You will learn to measure and reduce carbon footprints, recommend lean business strategies and integrate sustainability initiatives and strategies within several projects.

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Open Sources and Seneca
Seneca has connections with top tier open-source companies such as Mozilla, creators of the Firefox web browser, and Red Hat, maker of the most successful commercial Linux operating system. In a variety of courses, you will have the opportunity to work with top tier developers on such projects.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

In today's competitive environment, managing the supply chain and effectively controlling supply chain costs is critical for business. This has created a demand for employees with current skills and knowledge on how to effectively manage the supply chain using up-to-date tools, processes and technology.

This eight-month graduate certificate program provides you with a concentrated and coordinated approach to study the flow of goods and services from raw material suppliers to the final customer. This product flow will be reviewed from a global perspective, providing you with a comprehensive understanding of the international business process. You will learn using hands-on interactive methods, including case-studies, making your experience relevant and applied.

Skills
Throughout this program you will develop the following skills:

• Project management
• Critical thinking
• Leadership 
• Teamwork
• Analysis

Global business management is critical to international investment and economic transformation in today’s highly competitive, global environment. As a result, businesses need professionals who can manage global projects that take place across time zones, languages, cultures and currencies. This two-year graduate certificate program will equip you with the skills, knowledge and expertise to be a leader in the global arena.

Through the two-year Global Business Management graduate certificate, you will learn to think strategically, problem solve creatively and develop an understanding of the complexities and dynamics involved in global business. You will learn to anticipate the needs of an organization, develop strategies to support its profitability, and leverage technology to improve operational efficiency and gain a global competitive advantage. 

Skills
Throughout this program you will develop the following skills:

• Marketing and communications
• Ethics and corporate social behaviour
• Global economics
• Global leadership
• International banking and finance
• Decision theory in global business
• Data analytics and finance
• Global human resources management
• Trade research and market analysis
• Legal environment for international transactions
• Project management
• Strategic management of customer relationships
• Global investment
• Global business strategies
• Career planning for a global career
• Sales management strategies
• Asset planning management
• New venture creation
• Integrated applied research and industry project

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

When you graduate from this two-year Business Information Technology graduate certificate program, you will be equipped to help shape how businesses manage their connected systems. As an IT professional, you will have the skills to analyze, design and implement creative and effective cloud-based solutions using appropriate programming languages, databases and data sources to meet the current and future business needs. You will also have knowledge in programming and networking, making you fully capable of working individually or as part of a diverse team across all industries and sectors.

This program includes an optional work term where you can put your skills into practice and gain valuable work experience in the IT industry. You will also be given the opportunity to innovate through an enterprise project.

Skills
Throughout this program you will develop the following skills:

• Cloud computing
• Computer administration with Linux and Microsoft
• Information technology networking
• Database management
• Information technology security
• Business communication and leadership
• Privacy, law and ethics

Optional (Co-op)
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.  

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

Skills
Throughout this program you will develop the following skills:

• Service leadership
• Analytics
• Project management
• Sales and relationship management
• Proposal writing
• Interpersonal skills
• Marketing techniques

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This three-year advanced diploma program provides you with the skills and knowledge to begin your career as a software developer. You will learn programming languages, program design and system analysis. Web concepts are integrated into all courses to develop active database web programs on a variety of operating systems. Advanced techniques are taught through professional option courses. 

You will demonstrate skills through a capstone project for an industry partner in your final year to demonstrate your skills and preparedness for a career in the industry. Graduates of this program will enter the industry with highly employable programming, database, software development and communications skills.

Skills
Throughout this program you will develop the following skills:

• Programming languages
• System methodologies
• Client and server side development
• Design and maintenance of database systems
• Data communication

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This one-year graduate certificate program will provide you with the skills to identify and collect meaningful data, prepare data for analysis, conduct analysis of data sets and present results in a meaningful format to help inform business decisions across the enterprise. Key topics of study include: statistics needed for analytics, programming languages for data analysis, security and privacy for the field of business analytics, data predictive analytics and leadership in the business environment.

Skills
Throughout this program you will develop the following skills:

• Business analytics to support evidence-based decision-making
• Development of software applications related to data management and manipulation
• Entrepreneurial strategies to identify new business opportunities

This two-year diploma program will develop your knowledge of the complexities of the movement of goods and services across the globe. In addition to building your business management skills and knowledge, you will receive training in international selling and marketing, international trade documentation and transportation selection. You will apply communication, networking and teamwork skills to support international trade, using current applications and tools. You will also understand and learn to prepare documents and follow procedures to support the movement of products and services across international borders.

Embracing cultural diversity, corporate sustainability and social responsibility are essential to your success in international business and are integral to your learning in this program. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Decision-making
• Market research
• Documentation
• Teamwork

Study Abroad Opportunity
As a student in this program, you may also have the opportunity to travel/study internationally and network in international arenas.

• Turkey
• Prague
• Germany
• Belgium