Graduate Certificate in Global Hospitality Business Development

at Seneca College - Seneca International Academy Canada

This program enables you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. 

In today's competitive environment, managing the supply chain and effectively controlling supply chain costs is critical for business. This has created a demand for employees with current skills and knowledge on how to effectively manage the supply chain using up-to-date tools, processes and technology.

This eight-month graduate certificate program provides you with a concentrated and coordinated approach to study the flow of goods and services from raw material suppliers to the final customer. This product flow will be reviewed from a global perspective, providing you with a comprehensive understanding of the international business process. You will learn using hands-on interactive methods, including case-studies, making your experience relevant and applied.

Skills
Throughout this program you will develop the following skills:

• Project management
• Critical thinking
• Leadership 
• Teamwork
• Analysis

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program in accounting will introduce you to the accounting practices, related technology applications, business fundamentals and the soft skills needed to find employment. You will learn how to use computer applications like Microsoft Excel spreadsheets and Access relational database management software.

As a student of this program, assuming specific course grade and GPA requirements are met, and upon completion of five bridging courses, you will be eligible to directly enter Seneca’s Honours Bachelor of Commerce – Accounting & Finance (BACF).

Skills
Throughout this program you will develop the following skills:

• Understanding and applying management accounting concepts
• Preparing and presenting financial statements and reports
• Outlining internal control system and risk management

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Banks, credit unions, mutual fund and full service dealers, and insurers need financial experts. In this eight-month graduate certificate program, you will learn about financial products and services. You will also learn to provide advice and develop financial plans based on individual client needs, risk tolerance and other unique circumstances. Additionally, you will work towards earning licenses and designations required by the industry.
Skills
Throughout this program you will develop the following skills:

• Presentation and communication skills
• Development of comprehensive client plans
• Interpersonal skills and emotional intelligence 

Field Placement
To support your learning, a field placement work experience must be completed. This experiential learning opportunity will provide you with the opportunity to apply the knowledge and skills you learned in a financial planning setting, while also gaining valuable work experience.

This experience requires you to engage in a minimum of 140 hours of financial planning-related employment activities, either part time during your studies or full time at the end of the program. The field placement experience is an unpaid or paid position that is available to students who are in good academic standing with Seneca and who meet all identified requirements prior to participating in the field placement experience. While eligibility for participation does not guarantee that a field placement position will be secured, students are supported every step of the way by Seneca in locating, applying and obtaining a field placement experience with industry partners.

This two-year diploma program will develop your knowledge of the complexities of the movement of goods and services across the globe. In addition to building your business management skills and knowledge, you will receive training in international selling and marketing, international trade documentation and transportation selection. You will apply communication, networking and teamwork skills to support international trade, using current applications and tools. You will also understand and learn to prepare documents and follow procedures to support the movement of products and services across international borders.

Embracing cultural diversity, corporate sustainability and social responsibility are essential to your success in international business and are integral to your learning in this program. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Decision-making
• Market research
• Documentation
• Teamwork

Study Abroad Opportunity
As a student in this program, you may also have the opportunity to travel/study internationally and network in international arenas.

• Turkey
• Prague
• Germany
• Belgium

This eight-month graduate certificate program focuses on the long-term economic, environmental and social value of sustainable business strategy.

This program is designed to meet the growing needs of professionals who can propose, measure and evaluate sustainability initiatives. You will learn to develop and implement economically viable, lean business strategies for existing organizations or pursue entrepreneurship in sustainability. As a student of this program, you will have access to our HELIX innovation incubator.

Skills
You will learn to measure and reduce carbon footprints, recommend lean business strategies and integrate sustainability initiatives and strategies within several projects.

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding