Graduate Certificate in Marketing Management

at Seneca College - Seneca International Academy Canada

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Open Sources and Seneca
Seneca has connections with top tier open-source companies such as Mozilla, creators of the Firefox web browser, and Red Hat, maker of the most successful commercial Linux operating system. In a variety of courses, you will have the opportunity to work with top tier developers on such projects.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Banks, credit unions, mutual fund and full service dealers, and insurers need financial experts. In this eight-month graduate certificate program, you will learn about financial products and services. You will also learn to provide advice and develop financial plans based on individual client needs, risk tolerance and other unique circumstances. Additionally, you will work towards earning licenses and designations required by the industry.
Skills
Throughout this program you will develop the following skills:

• Presentation and communication skills
• Development of comprehensive client plans
• Interpersonal skills and emotional intelligence 

Field Placement
To support your learning, a field placement work experience must be completed. This experiential learning opportunity will provide you with the opportunity to apply the knowledge and skills you learned in a financial planning setting, while also gaining valuable work experience.

This experience requires you to engage in a minimum of 140 hours of financial planning-related employment activities, either part time during your studies or full time at the end of the program. The field placement experience is an unpaid or paid position that is available to students who are in good academic standing with Seneca and who meet all identified requirements prior to participating in the field placement experience. While eligibility for participation does not guarantee that a field placement position will be secured, students are supported every step of the way by Seneca in locating, applying and obtaining a field placement experience with industry partners.

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

This eight-month graduate certificate program focuses on the long-term economic, environmental and social value of sustainable business strategy.

This program is designed to meet the growing needs of professionals who can propose, measure and evaluate sustainability initiatives. You will learn to develop and implement economically viable, lean business strategies for existing organizations or pursue entrepreneurship in sustainability. As a student of this program, you will have access to our HELIX innovation incubator.

Skills
You will learn to measure and reduce carbon footprints, recommend lean business strategies and integrate sustainability initiatives and strategies within several projects.

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In today's competitive environment, managing the supply chain and effectively controlling supply chain costs is critical for business. This has created a demand for employees with current skills and knowledge on how to effectively manage the supply chain using up-to-date tools, processes and technology.

This eight-month graduate certificate program provides you with a concentrated and coordinated approach to study the flow of goods and services from raw material suppliers to the final customer. This product flow will be reviewed from a global perspective, providing you with a comprehensive understanding of the international business process. You will learn using hands-on interactive methods, including case-studies, making your experience relevant and applied.

Skills
Throughout this program you will develop the following skills:

• Project management
• Critical thinking
• Leadership 
• Teamwork
• Analysis

This two-year diploma program provides you with the knowledge and technical skills for leadership in the networking industry.  In our on-campus labs, you will receive practical hands-on training in computer hardware, applied Internet technology, system diagnostics, local area network installation and data communication techniques. 

This program is built on partnerships with some of the most influential names in networking today, Cisco, IBM, Microsoft, Rogers and Sun, giving you an edge in the industry. The program curriculum prepares students to specialize in system administration, network administration, security, and physical and logical network design.

Skills
Throughout this program you will develop the following skills:

• Personal computer hardware
• Operating systems
• HTML
• Linux/UNIX
• Microsoft Windows server administration
• Data communication
• Web server installation
• Maintenance and security
• Analyze and resolve information technology problems
• System design and installation

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.  

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

Skills
Throughout this program you will develop the following skills:

• Service leadership
• Analytics
• Project management
• Sales and relationship management
• Proposal writing
• Interpersonal skills
• Marketing techniques

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.