Graduate Certificate in Strategic Marketing and Marketing Analytics

at Seneca College - Seneca International Academy Canada

This eight-month graduate certificate program focuses on the long-term economic, environmental and social value of sustainable business strategy.

This program is designed to meet the growing needs of professionals who can propose, measure and evaluate sustainability initiatives. You will learn to develop and implement economically viable, lean business strategies for existing organizations or pursue entrepreneurship in sustainability. As a student of this program, you will have access to our HELIX innovation incubator.

Skills
You will learn to measure and reduce carbon footprints, recommend lean business strategies and integrate sustainability initiatives and strategies within several projects.

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

When you graduate from this two-year Business Information Technology graduate certificate program, you will be equipped to help shape how businesses manage their connected systems. As an IT professional, you will have the skills to analyze, design and implement creative and effective cloud-based solutions using appropriate programming languages, databases and data sources to meet the current and future business needs. You will also have knowledge in programming and networking, making you fully capable of working individually or as part of a diverse team across all industries and sectors.

This program includes an optional work term where you can put your skills into practice and gain valuable work experience in the IT industry. You will also be given the opportunity to innovate through an enterprise project.

Skills
Throughout this program you will develop the following skills:

• Cloud computing
• Computer administration with Linux and Microsoft
• Information technology networking
• Database management
• Information technology security
• Business communication and leadership
• Privacy, law and ethics

Optional (Co-op)
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In this three-year advanced diploma program, you will gain fundamental skills and knowledge to deal with the challenging and sometimes fast-paced situations within the management function of an organization. You will learn to research, analyze, plan and assess current situations: contribute to strategies, and lead and work effectively within teams. You will also learn to use applications and technologies to support your organization’s business goals.

You will build a practical understanding of contemporary management theory through innovative approaches to learning, including seminars, value-added presentations, case competitions, and applied research projects. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management
• Communication
• Teamwork

This program enables you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. 

This two-year diploma program provides you with the knowledge and technical skills for leadership in the networking industry.  In our on-campus labs, you will receive practical hands-on training in computer hardware, applied Internet technology, system diagnostics, local area network installation and data communication techniques. 

This program is built on partnerships with some of the most influential names in networking today, Cisco, IBM, Microsoft, Rogers and Sun, giving you an edge in the industry. The program curriculum prepares students to specialize in system administration, network administration, security, and physical and logical network design.

Skills
Throughout this program you will develop the following skills:

• Personal computer hardware
• Operating systems
• HTML
• Linux/UNIX
• Microsoft Windows server administration
• Data communication
• Web server installation
• Maintenance and security
• Analyze and resolve information technology problems
• System design and installation

In today's competitive environment, managing the supply chain and effectively controlling supply chain costs is critical for business. This has created a demand for employees with current skills and knowledge on how to effectively manage the supply chain using up-to-date tools, processes and technology.

This eight-month graduate certificate program provides you with a concentrated and coordinated approach to study the flow of goods and services from raw material suppliers to the final customer. This product flow will be reviewed from a global perspective, providing you with a comprehensive understanding of the international business process. You will learn using hands-on interactive methods, including case-studies, making your experience relevant and applied.

Skills
Throughout this program you will develop the following skills:

• Project management
• Critical thinking
• Leadership 
• Teamwork
• Analysis

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

In the face of a changing workforce – including an aging population, increased number of retirements, and a challenging economic environment – organizations in Canada are placing an increased emphasis on strategic human resources management. The demand for qualified Human Resources professionals is increasing. This eight-month graduate certificate program will help you acquire a comprehensive background in the functions of human resources from both theoretical and practical perspectives. The focus of the program is on applied, relevant and current learning with opportunities to interact directly with industry professionals, and learn from qualified and award-winning faculty.

Skills
Throughout this program you will develop the following skills

• Critical thinking
• Organizational management
• Interpersonal communications
• Verbal and written communication
• Conflict management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.? The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade?on a communication assessment may be required for eligibility.? Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. 

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.