Graduate Certificate in Strategic Marketing and Marketing Analytics

at Seneca College - Seneca International Academy Canada

Banks, credit unions, mutual fund and full service dealers, and insurers need financial experts. In this eight-month graduate certificate program, you will learn about financial products and services. You will also learn to provide advice and develop financial plans based on individual client needs, risk tolerance and other unique circumstances. Additionally, you will work towards earning licenses and designations required by the industry.
Skills
Throughout this program you will develop the following skills:

• Presentation and communication skills
• Development of comprehensive client plans
• Interpersonal skills and emotional intelligence 

Field Placement
To support your learning, a field placement work experience must be completed. This experiential learning opportunity will provide you with the opportunity to apply the knowledge and skills you learned in a financial planning setting, while also gaining valuable work experience.

This experience requires you to engage in a minimum of 140 hours of financial planning-related employment activities, either part time during your studies or full time at the end of the program. The field placement experience is an unpaid or paid position that is available to students who are in good academic standing with Seneca and who meet all identified requirements prior to participating in the field placement experience. While eligibility for participation does not guarantee that a field placement position will be secured, students are supported every step of the way by Seneca in locating, applying and obtaining a field placement experience with industry partners.

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding 

In the face of a changing workforce – including an aging population, increased number of retirements, and a challenging economic environment – organizations in Canada are placing an increased emphasis on strategic human resources management. The demand for qualified Human Resources professionals is increasing. This eight-month graduate certificate program will help you acquire a comprehensive background in the functions of human resources from both theoretical and practical perspectives. The focus of the program is on applied, relevant and current learning with opportunities to interact directly with industry professionals, and learn from qualified and award-winning faculty.

Skills
Throughout this program you will develop the following skills

• Critical thinking
• Organizational management
• Interpersonal communications
• Verbal and written communication
• Conflict management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.? The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade?on a communication assessment may be required for eligibility.? Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. 

This two-year diploma program will develop your knowledge of the complexities of the movement of goods and services across the globe. In addition to building your business management skills and knowledge, you will receive training in international selling and marketing, international trade documentation and transportation selection. You will apply communication, networking and teamwork skills to support international trade, using current applications and tools. You will also understand and learn to prepare documents and follow procedures to support the movement of products and services across international borders.

Embracing cultural diversity, corporate sustainability and social responsibility are essential to your success in international business and are integral to your learning in this program. Your learning will be further advanced by current and industry expert faculty members.

Skills
Throughout this program you will develop the following skills:

• Decision-making
• Market research
• Documentation
• Teamwork

Study Abroad Opportunity
As a student in this program, you may also have the opportunity to travel/study internationally and network in international arenas.

• Turkey
• Prague
• Germany
• Belgium

Elevate your business knowledge in this comprehensive eight-month graduate certificate program where you will learn about the complex world of international business. You will learn from experienced industry professionals with first-hand knowledge of today’s global business environment. With an emphasis on collaborative, project-based learning, case analysis and in-class discussions, you will cultivate essential critical-thinking skills. Team research and analysis of a real Canadian company will culminate in the development of an international export business plan. 

Skills
Throughout this program you will develop the following skills:

• Global business research and analytical skills 
• Global marketing planning
• Global supply chain management practices 
• International finance and banking applications
• Fundamental accounting and financial principles and applications
• International business law applications
• Business planning skills through project management  
• Functional areas of domestic and international human resources practices  
• Digital business applications and intercultural communications
• Corporate social responsibility and international development 
• The art of negotiation  
• Strategic business planning and development 
• Business networking

Off-site Learning
As a student in this program, you will experience off-site learning with visits to trade commissions, Boards of Trade, and international trade fairs. Learn from an industry expert who teaches global etiquette as we dine at the University of Toronto Faculty Club. Participate in tours within and outside Canada through Seneca’s Mobile Intensive Learning Experience (MILE).   

This two-year diploma program will establish your understanding of business management and entrepreneurship and introduce you to the digital tools and the skills necessary to succeed in the modern economy. Through practical hands-on classroom activities, and close interactions with our experienced faculty, you will learn about making business decisions, planning, teamwork and utilizing relevant business computer applications.

Skills
Throughout this program you will develop the following skills:

• Critical thinking
• Problem solving
• Decision making
• Research
• Teamwork

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.  

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated Project/Fieldwork
Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

Skills
Throughout this program you will develop the following skills:

• Service leadership
• Analytics
• Project management
• Sales and relationship management
• Proposal writing
• Interpersonal skills
• Marketing techniques

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This three-year advanced diploma program provides you with the skills and knowledge to begin your career as a software developer. You will learn programming languages, program design and system analysis. Web concepts are integrated into all courses to develop active database web programs on a variety of operating systems. Advanced techniques are taught through professional option courses. 

You will demonstrate skills through a capstone project for an industry partner in your final year to demonstrate your skills and preparedness for a career in the industry. Graduates of this program will enter the industry with highly employable programming, database, software development and communications skills.

Skills
Throughout this program you will develop the following skills:

• Programming languages
• System methodologies
• Client and server side development
• Design and maintenance of database systems
• Data communication

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This eight-month graduate certificate program focuses on the long-term economic, environmental and social value of sustainable business strategy.

This program is designed to meet the growing needs of professionals who can propose, measure and evaluate sustainability initiatives. You will learn to develop and implement economically viable, lean business strategies for existing organizations or pursue entrepreneurship in sustainability. As a student of this program, you will have access to our HELIX innovation incubator.

Skills
You will learn to measure and reduce carbon footprints, recommend lean business strategies and integrate sustainability initiatives and strategies within several projects.

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program in accounting will introduce you to the accounting practices, related technology applications, business fundamentals and the soft skills needed to find employment. You will learn how to use computer applications like Microsoft Excel spreadsheets and Access relational database management software.

As a student of this program, assuming specific course grade and GPA requirements are met, and upon completion of five bridging courses, you will be eligible to directly enter Seneca’s Honours Bachelor of Commerce – Accounting & Finance (BACF).

Skills
Throughout this program you will develop the following skills:

• Understanding and applying management accounting concepts
• Preparing and presenting financial statements and reports
• Outlining internal control system and risk management