Advanced Diploma in Business Administration in Marketing (Co-op Optional)

at Sheridan College - Hazel McCallion Campus Canada

The creative industries need skilled professionals who understand both the business and creative side of media. Sheridan's Creative Industries Management is a specialized eight-month program designed to prepare graduates as managers and entrepreneurs in the arts. With an understanding of management, financing and marketing you'll be ready for a career in film, television, video games and more.

Who should apply to Creative Industries Management?
If you have an academic or professional background in the arts and want to develop your management, leadership and business skills, Creative Industries Management is the program for you. CIM can also help you start your own business, giving you the knowledge and competitive edge to guide you down the path of entrepreneurship.

Hands-on learning
At Sheridan, we believe the best way to learn is by getting to work and making things happen. In this program, you'll be introduced to professional workflow processes in film, television, animation and gaming. You'll learn how to network with creatives and the media. Working with professors, students and industry professionals, you'll see there's no shortage of hands-on learning possibilities.

Our Business Administration – Accounting program provides a balance of theoretical studies, hands-on learning and specialized courses.

Learn how accounting supports business
Businesses rely on accountants to monitor their performance, compliance and financial health. Your first year will involve common curriculum shared by all business administration students, providing you with an understanding of how companies work. Topics of study include communications, finance, human resources and marketing — all areas of business you’ll impact as an accountant.

Specialize your skills through electives
Study advanced accounting principles that aren’t covered in our two-year Business Accounting program! In your final year, you can master skills essential for employment in the field’s more demanding positions. Choose from a broad selection of electives, including courses in tax, auditing, budgeting, business analysis and financial statement preparation.

Optional accounting co-op placement
Enjoy the opportunity to earn while you learn! All advanced diploma students have the option of gaining more than 1,000 hours of work experience through a co-op work term. Co-op is a competitive program and you’ll need to meet certain academic requirements to participate. Connections you build during your work term may lead to employment opportunities after you graduate.

Learn from industry experts
Sheridan’s accounting professors are actively involved in the industry, presenting at conferences and contributing to publications of accounting textbooks and articles. Many also hold the Chartered Professional Accountants (CPA) designation and maintain strong ties with the business community, which may assist you with obtaining a co-op work term.

If logistics are different parts of the body, the supply chain is the brain. In the fast-growing field of supply chain management, you’ll oversee and coordinate purchase of materials, production, storage and delivery of products. Master how to manage business endeavours, balance supply and demand and gain skills key to any organization's success.

Take a creative approach to resolving business issues
The slightest changes to a company's materials, inventory, transportation or marketing strategy can have huge ripple effects on the rest of the business. Learn how different departments depend on each other and use creative thinking to come up with solutions that benefit the entire company.

Enjoy collaborative and hands-on learning
Today's work world has changed. Top employability skills now include critical thinking, collaboration, leadership, communication and entrepreneurship. Our small class sizes and applied learning approach allow you to develop these skills in an interactive environment. You can then refine your new skills through a mandatory internship and optional co-op.

Creative problem solving for the modern business world
Complement your Supply Chain Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take electives that will enable you to earn a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

• Creative Leadership and Problem Solving
• Applications of Creativity and Innovation
• Group Dynamics and Creative Problem Solving Facilitation
• Introduction to Studies in Creativity
• Principles of Creative Problem Solving
• Composition and Rhetoric.

Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

In just two years, you can acquire the core skills necessary to work in the exciting field of human resources! First, you'll build a strong base of general business knowledge that helps you understand the many ways human resources contribute to organizational success. You'll then focus on fundamental HR specialities, including talent recruitment, health and safety, performance management and more.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

The Business Analysis and Process Management graduate certificate is affiliated with the International Institute of Business Analysts (IIBA). The program focuses on manufacturing, supply chain, financial services, and health care industries, in both the public and private sectors.

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience

Co-op
Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Advertising – Account Management
In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Business Analysis and Process Management

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience.

In Sheridan's Honours BBA (Finance) program, you'll gain the fundamental business finance skills you need to help organizations succeed.
What you'll learn:-
Financial management teams face enormous pressure to provide strategic and timely insights for effective business decision-making. Our Honours BBA (Finance) program prepares you for this, giving you a solid grounding in business fundamentals and teaching you the operational and commercial aspects of the finance function, including investment finance.

An innovative learning model:-
Our Honours Bachelor of Business Administration (BBA) programs feature an innovative experiential learning model that prepares you for the workplace. You won't get a lecture-style environment where you're asked to memorize content. Instead, you'll use collaboration, hands-on learning and experimentation to actively apply your knowledge and solve business problems that simulate the real world.