Bachelor of Business Administration (Honours) in Marketing Management (Internship and Optional Co-op)

at Sheridan College - Hazel McCallion Campus Canada

The Business Analysis and Process Management graduate certificate is affiliated with the International Institute of Business Analysts (IIBA). The program focuses on manufacturing, supply chain, financial services, and health care industries, in both the public and private sectors.

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience

Co-op
Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

What’s the “Plus” in TESOL Plus? In one program, you’ll be able to earn three certifications — CELTA, TESL Canada and TESL Ontario. Employers look for these qualifications. If you want to teach ESL learners in Ontario, across Canada or abroad, these highly-respected certifications will qualify you to teach anywhere.

Teach English abroad with CELTA certification
If you want to teach English abroad, the Certificate in English Language Teaching to Adults (CELTA) may be your ticket. CELTA is known around the world, and many employers ask for it by name. Sheridan is an official CELTA Centre, accredited by the University of Cambridge. You’ll get the practical training that meets Cambridge’s high CELTA standards—and be certified when you graduate.

Teach in Canada with TESL Canada or Ontario with TESL Ontario
TESL Ontario sets the standards for ESL teachers in the government-sponsored sector and is perfect for those who want to teach in Ontario.  If you want to teach anywhere in Canada, you’ll need qualification from TESL Canada. When you successfully complete Sheridan’s program, you may apply for both your TESL Canada (Standard 2) certification and your TESL Ontario certification.

Teach English while you study
Get the practical skills to teach English to a range of ESL learners. In this program, you’ll observe experienced instructors, while learning current methodologies and developing your teaching skills and techniques in authentic ESL classrooms. You’ll also have a dedicated practicum course in both terms, where you may work with ESL students at Sheridan, newcomers to Canada through our Language Instruction for Newcomers to Canada (LINC) program or students off-campus.

In your first term practicum, you’ll have an instructor for a maximum of 6 students, and in your second term practicum, you’ll have a mentor to guide and support you throughout your teaching.

Build an e-portfolio and gain PBLA (Portfolio-based Language Assessment) instruction
Sheridan's TESOL Plus program gives you the opportunity to create an electronic portfolio containing your assignments, lesson plans and other resources. You will also receive valuable instruction in PBLA, key content for school board and LINC employment which can put you ahead of the game for employment in all sectors. Upon graduation, you can show your e-portfolio, complete with PBLA content, to potential employers to highlight your skills and make yourself more marketable.

Our professors are not only outstanding teachers, but also successful business people who are highly experienced in their respective fields. Through their connections in the business world, they are able to enhance your education by bringing in real-world examples of business issues.

Things you'll learn
Through practical, hands-on classroom activities, you’ll learn to make business decisions, plan, work with a team, use business computer applications and write effective business correspondence. The first year will provide you with a solid grounding in business fundamentals, and the second year will allow you to specialize, taking courses that meet your particular career interests and goals.

Sheridan Business Career Fair
You’ll have an opportunity to network with prospective employers, distribute your résumé and learn about local career opportunities at the annual Sheridan Business Career Fair. Recruiters from more than 50 top-level local and national employers regularly attend this event.

Your Business diploma program will cover such topics as:

• Analysis of the business environment
• Managing a business
• Marketing
• Accounting
• Human resources
• Finance
• Business Information Systems

The role of the HR manager has grown steadily in importance. Today's HR management professionals contribute on a strategic level, dealing with talent acquisition, total rewards management, training and employee development, employment law, health and safety, labour relations, change management and HR metrics. At Sheridan, you'll learn to navigate the complexities of this role.

Co-op experience
You'll take part in one term (three to four months) of co-op placement, which may be paid or unpaid. This opportunity for real-world experience in an HR environment can be an invaluable asset to your career.

A Computer Systems Technician – Software Engineering diploma is exceptionally marketable in our rapidly changing computer-driven world.
The 4 cores of software engineering
As a program accredited by the Canadian Information Processing Society (CIPS), we concentrate on four core areas of software engineering:

• Programming and software development in Java, C and C#
• Web technologies and web application development
• Database management and administration
• Network administration and security

Competitive edge
In this program, you'll gain practical software engineering skills that give you a competitive edge in the job market. You'll study computer hardware (including Computer Architecture and Linux/Unix Operating System) and business practice, management and analysis. There's also a concentration on math that will provide you with a deeper understanding of software engineering principles.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Advertising - Account Management
Sheridan's Advertising – Account Management graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency. Throughout this program, students also will learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

This program may lead to career paths in an HR department in a business, non-profit organization or governmental agency
Things you'll learn to do

• Attract and retain outstanding employees.
• Compensate employees correctly.
• Manage workplace health and safety issues.
• Provide valuable training programs and coaching for employees.
• Handle an organization's downsizing or workforce reassignment.

Critical training
This program offers the opportunity to build foundational skills needed in any business administration career, and delivers hands-on training in vital HR skills through case studies, guest speakers, simulated negotiation situations and group work. You'll learn about the latest trends in organizational behaviour, human resources planning and employment law.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Advertising – Account Management
In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Build on your foundational architectural education

In your first two years, you’ll learn core architecture skills such as CAD software, building and assembly systems, document preparation and envelope detailing. In your final year, you’ll work with real clients in the community, train with cutting-edge software, prepare project plans and more. You’ll even build a portfolio to help you find work after you graduate.

Get paid work experience with optional co-op placements

As an Architectural Technology student, you can participate in the optional paid co-op. The co-op placement will help you gain real-life experience and make contacts in the architecture and construction industries. Previous student placements have included roles at the City of Mississauga and PCL Construction.