Certificate in General Arts & Science - University Profile

at Sheridan College - Hazel McCallion Campus Canada

Heridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales:-
Exceptional educators, innovative learning
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
• Develop and deliver sales presentations and advertising plans.
• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Co-op opportunity
In the three-year Marketing advanced diploma program, you can add valuable work experience to your resumé through cooperative education. You'll spend your final two years in the program alternating between school and work, applying what you're learning in class to the workplace. Co-op is a competitive process, and you'll need to meet certain criteria in order to qualify to participate.

In just one year, Sheridan’s Marketing Management graduate certificate program gives students the digital marketing skills employers want and need. Throughout this program, students will learn to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

This program gives you a clear pathway to becoming a Chartered Professional Accountant (CPA). Once you’ve successfully completed this program, you can apply to CPA’s Professional Education Program (PEP) — the final step before you write your Common Final Exam (CFE). Even if you don’t have an accounting background, you’ll soon be on your way to becoming a CPA.

Sheridan’s Personal Support Worker program prepares you to provide assistance to the elderly and individuals with disabilities across the lifespan:-
What you'll gain
In just one year, you can develop the skills you need to begin a satisfying career helping in a long-term care facility, supportive housing, home care, adult daycare and palliative care. A full 100% of our graduates find employment, and employers are 100% satisfied with the personal support workers they hire from Sheridan.

The Business Analysis and Process Management graduate certificate is affiliated with the International Institute of Business Analysts (IIBA). The program focuses on manufacturing, supply chain, financial services, and health care industries, in both the public and private sectors.

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience

Co-op
Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn
This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Learn the general principles and applications that modern accountants rely on. Expert professors will guide you through foundational concepts in a small classroom environment, supporting their lectures with hands-on learning opportunities. You’ll gain experience using spreadsheets and databases. You’ll also learn to use accounting and tax software programs such as Sage 50, MS Access and Profile.

Cities need designers who understand the built environment. This eight-month graduate certificate responds to that demand, teaching you to design inclusive and sustainable solutions that connect and integrate urban landscapes. Sheridan is one of the few colleges in Canada to offer this niche training, which is traditionally taught in master's level studies.

Real-world inspiration and learning
Our state-of-the-art Hazel McCallion Campus is a living lab for urban designers, surrounded by new development in the heart of Mississauga. Be inspired by the blank canvas of opportunity around you or make the short trip to Toronto to generate more ideas. You'll also have the chance to propose real-world solutions during a field placement with an urban design firm or industry partner.

Learn from urban design experts
Sheridan is well-known as a leader in design education. Learn from professors who have strong academic backgrounds and extensive industry experience in built environments. They'll teach you how to apply software skills to create visualizations of urban environments. You'll also study concepts of mobility, wayfinding, placemaking, ecology and more.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.