Diploma in Business Marketing

at Sheridan College - Hazel McCallion Campus Canada

A Computer Systems Technician – Software Engineering diploma is exceptionally marketable in our rapidly changing computer-driven world.
The 4 cores of software engineering
As a program accredited by the Canadian Information Processing Society (CIPS), we concentrate on four core areas of software engineering:

• Programming and software development in Java, C and C#
• Web technologies and web application development
• Database management and administration
• Network administration and security

Competitive edge
In this program, you'll gain practical software engineering skills that give you a competitive edge in the job market. You'll study computer hardware (including Computer Architecture and Linux/Unix Operating System) and business practice, management and analysis. There's also a concentration on math that will provide you with a deeper understanding of software engineering principles.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Advertising – Account Management
In this graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Sheridan’s Professional Accounting program is your first step to becoming a Chartered Professional Accountant.
Get your CPA preparatory courses with Sheridan
This program gives you a clear pathway to becoming a Chartered Professional Accountant (CPA). Once you’ve successfully completed this program, you can apply to CPA’s Professional Education Program (PEP) — the final step before you write your Common Final Exam (CFE). Even if you don’t have an accounting background, you’ll soon be on your way to becoming a CPA.

Co-op or fast track: the choice is yours
If you start in May, you’ll have the option to apply for our co-op program, which adds a four-month work term. This gives you the chance to gain valuable work experience and showcase your accounting skills to potential employers. You may also choose to fast track your studies by starting in September or January. In that case there’s no co-op term, so you can complete the program in three semesters.

Advertising - Account Management
Sheridan's Advertising – Account Management graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency. Throughout this program, students also will learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

What’s the “Plus” in TESOL Plus? In one program, you’ll be able to earn three certifications — CELTA, TESL Canada and TESL Ontario. Employers look for these qualifications. If you want to teach ESL learners in Ontario, across Canada or abroad, these highly-respected certifications will qualify you to teach anywhere.

Teach English abroad with CELTA certification
If you want to teach English abroad, the Certificate in English Language Teaching to Adults (CELTA) may be your ticket. CELTA is known around the world, and many employers ask for it by name. Sheridan is an official CELTA Centre, accredited by the University of Cambridge. You’ll get the practical training that meets Cambridge’s high CELTA standards—and be certified when you graduate.

Teach in Canada with TESL Canada or Ontario with TESL Ontario
TESL Ontario sets the standards for ESL teachers in the government-sponsored sector and is perfect for those who want to teach in Ontario.  If you want to teach anywhere in Canada, you’ll need qualification from TESL Canada. When you successfully complete Sheridan’s program, you may apply for both your TESL Canada (Standard 2) certification and your TESL Ontario certification.

Teach English while you study
Get the practical skills to teach English to a range of ESL learners. In this program, you’ll observe experienced instructors, while learning current methodologies and developing your teaching skills and techniques in authentic ESL classrooms. You’ll also have a dedicated practicum course in both terms, where you may work with ESL students at Sheridan, newcomers to Canada through our Language Instruction for Newcomers to Canada (LINC) program or students off-campus.

In your first term practicum, you’ll have an instructor for a maximum of 6 students, and in your second term practicum, you’ll have a mentor to guide and support you throughout your teaching.

Build an e-portfolio and gain PBLA (Portfolio-based Language Assessment) instruction
Sheridan's TESOL Plus program gives you the opportunity to create an electronic portfolio containing your assignments, lesson plans and other resources. You will also receive valuable instruction in PBLA, key content for school board and LINC employment which can put you ahead of the game for employment in all sectors. Upon graduation, you can show your e-portfolio, complete with PBLA content, to potential employers to highlight your skills and make yourself more marketable.

Get a well-rounded architectural education

Gain the practical skills and fundamental architectural knowledge you need to enter the workplace after graduation. You'll study building code standards, materials, project planning and more. Skills you'll learn include: 2D and 3D Computer-aided Design and Drafting (CADD), Building Information Modeling (BIM), visual problem-solving, preparation of contract documents and specifications and envelope detailing.

If logistics are different parts of the body, the supply chain is the brain. In the fast-growing field of supply chain management, you’ll oversee and coordinate purchase of materials, production, storage and delivery of products. Master how to manage business endeavours, balance supply and demand and gain skills key to any organization's success.

Take a creative approach to resolving business issues
The slightest changes to a company's materials, inventory, transportation or marketing strategy can have huge ripple effects on the rest of the business. Learn how different departments depend on each other and use creative thinking to come up with solutions that benefit the entire company.

Enjoy collaborative and hands-on learning
Today's work world has changed. Top employability skills now include critical thinking, collaboration, leadership, communication and entrepreneurship. Our small class sizes and applied learning approach allow you to develop these skills in an interactive environment. You can then refine your new skills through a mandatory internship and optional co-op.

Creative problem solving for the modern business world
Complement your Supply Chain Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take electives that will enable you to earn a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

• Creative Leadership and Problem Solving
• Applications of Creativity and Innovation
• Group Dynamics and Creative Problem Solving Facilitation
• Introduction to Studies in Creativity
• Principles of Creative Problem Solving
• Composition and Rhetoric.

Co-op
The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

The Business Analysis and Process Management graduate certificate is affiliated with the International Institute of Business Analysts (IIBA). The program focuses on manufacturing, supply chain, financial services, and health care industries, in both the public and private sectors.

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience

Co-op
Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester. The program-specific academic standard required for participation in Co-op can be found here: Academic Standards for Co-op and Internship.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op experience
Eligible Co-op students can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Cities need designers who understand the built environment. This eight-month graduate certificate responds to that demand, teaching you to design inclusive and sustainable solutions that connect and integrate urban landscapes. Sheridan is one of the few colleges in Canada to offer this niche training, which is traditionally taught in master's level studies.

Real-world inspiration and learning
Our state-of-the-art Hazel McCallion Campus is a living lab for urban designers, surrounded by new development in the heart of Mississauga. Be inspired by the blank canvas of opportunity around you or make the short trip to Toronto to generate more ideas. You'll also have the chance to propose real-world solutions during a field placement with an urban design firm or industry partner.

Learn from urban design experts
Sheridan is well-known as a leader in design education. Learn from professors who have strong academic backgrounds and extensive industry experience in built environments. They'll teach you how to apply software skills to create visualizations of urban environments. You'll also study concepts of mobility, wayfinding, placemaking, ecology and more.