Diploma in General Arts & Science - University Profile

at Sheridan College - Hazel McCallion Campus Canada

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op experience
Eligible Co-op students can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Develop skills for a visual merchandising career, and build your communication and leadership skills.
A progressive and constantly evolving curriculum:-
Progressive and constantly evolving is the best way to describe Sheridan's merchandising program because we're continuously updating and improving the curriculum to stay on top of the latest trends. We're also committed to ensuring that your training utilizes current technology and software that the industry works with each day – so you achieve the highest level of training.

Field placements with exciting brands!:-
You'll have a chance to learn from the best in the business with two field placements during the second year of the merchandising program. The placements are a great way to gain hands-on experience in a number of areas in the industry and make some important professional contacts. Your placements will help you better choose the direction of your merchandising career path.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Business Analysis and Process Management

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

A General Arts and Science certificate is perfect for you if:

• You're not sure you're ready for university
• You want an opportunity to get a fresh start in small classroom settings
• You want holistic, personalized advising that enhances academic and personal success
• You want to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science certificate program will allow you to:

• Experience a multidisciplinary curriculum
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic and communication skills
• Define your academic, career and personal goals
• Earn transfer credits that can be applied to future studies

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Project Management
This program prepares you to initiate, plan, execute, monitor and control a project to ensure its success. That's true whether your area of interest is the arts, community or social services, business or government administration. If you're a seasoned professional, this program provides the opportunity to learn new skills to advance your career faster.

Things you'll learn to do

• Identify clear project objectives and detailed project requirements.
• Develop and monitor performance measures.
• Create valuable project management plans.
• Manage communication with all team members and project stakeholders.
• Arrange and control finances.
• Manage project constraints including scope, quality, cost and time.

Sheridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales:-
Exceptional educators, innovative learning
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do
Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
Develop and deliver sales presentations and advertising plans.
Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

This program prepares you to initiate, plan, execute, monitor and control a project to ensure its success. That's true whether your area of interest is the arts, community or social services, business or government administration. If you're a seasoned professional, this program provides the opportunity to learn new skills to advance your career faster.

Things you'll learn to do

• Identify clear project objectives and detailed project requirements.
• Develop and monitor performance measures.
• Create valuable project management plans.
• Manage communication with all team members and project stakeholders.
• Arrange and control finances.
• Manage project constraints including scope, quality, cost and time.

Additional information
The program gives you a comprehensive foundation in project management and organizational management that applies to not-for-profit, for-profit and government organizations of all sizes. The activities, cases and projects are focused on small–medium sized projects, and are uniquely non-technical in their objectives and learning outcomes.

Under the direction of professors who are both outstanding educators and well-experienced in the project management field, you'll learn through:

• Interactive classroom activities and numerous case studies.
• Extensive assigned teams and collaborative activities.
• Your initiative engaging the local community throughout the program.
• The Capstone experience working with an actual charity, government, or business organization on a real project that is valuable to them.
• Mobile computing – using your laptop you'll have 24/7 access to all course materials.

Cooperative Education
You have the option to work for one work term at the end of the program’s eight-month academic portion to gain further valuable real-world experience that is highly regarded by employers. This paid co-op/unpaid internship experience allows you to explore different career paths and apply classroom learning to additional actual business situations.