Graduate Certificate in Advertising – Account Management + Marketing Management (Bundle Program) (Co-op)

at Sheridan College - Hazel McCallion Campus Canada

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Business Analysis and Process Management

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience.

A General Arts and Science diploma is perfect for you if:

• You're not sure you're ready for university
• You want to build a strong foundation for a university degree
• You need a fresh start in small classroom settings
• You want holistic, personalized advising
• You’d like to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science diploma program will allow you to:

• Experience a multidisciplinary program
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic, communication and research skills
• Define your academic, career and personal goals

Creative Industries Management
The creative industries need skilled professionals who understand both the business and creative side of media. Sheridan's Creative Industries Management is a specialized eight-month program designed to prepare graduates as managers and entrepreneurs in the arts. With an understanding of management, financing and marketing you'll be ready for a career in film, television, video games and more.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

The creative industries need skilled professionals who understand both the business and creative side of media. Sheridan's Creative Industries Management is a specialized eight-month program designed to prepare graduates as managers and entrepreneurs in the arts. With an understanding of management, financing and marketing you'll be ready for a career in film, television, video games and more.

Who should apply to Creative Industries Management?
If you have an academic or professional background in the arts and want to develop your management, leadership and business skills, Creative Industries Management is the program for you. CIM can also help you start your own business, giving you the knowledge and competitive edge to guide you down the path of entrepreneurship.

Hands-on learning
At Sheridan, we believe the best way to learn is by getting to work and making things happen. In this program, you'll be introduced to professional workflow processes in film, television, animation and gaming. You'll learn how to network with creatives and the media. Working with professors, students and industry professionals, you'll see there's no shortage of hands-on learning possibilities.

This program equips you with the skills you need to enhance the efficiency of a busy professional office
Critical training
Using your laptop in our Internet-connected classrooms, you'll complete interactive assignments and learn the skills most in demand by today's employers. The two-year program focuses on the higher-level technical and professional skills required if you wish to work in an executive office.

Things you'll learn

• Advanced administrative functions such as arranging travel and taking minutes.
• Executive support skills such as banking and payroll.
• Advanced Microsoft Office applications (Word, Excel, PowerPoint and Access).
• Business writing, Internet research and report writing skills.

Recognized by ARIDO and IDC, and accredited by CIDA, Sheridan’s Interior Design degree program will prepare you for an exciting career.
Practical hands-on training:-

• 2D and 3D computer software, including AUTOCAD, SketchUp, Revit and other design software.
• Project management skills.
• Sustainability and socially responsible practices.
• 4-month co-op semester.
• Building systems and construction knowledge.

A professional learning environment:-
At Sheridan, we've applied interior design principles to our own learning environments. Our studios are designed to look and feel like professional spaces, rather than classrooms. Interior design is a mobile computing program, which means you'll have unlimited access to software, class lecture notes, PowerPoint presentations, reading lists, assignment outlines, and all other course resources.

Develop skills for a visual merchandising career, and build your communication and leadership skills.
A progressive and constantly evolving curriculum:-
Progressive and constantly evolving is the best way to describe Sheridan's merchandising program because we're continuously updating and improving the curriculum to stay on top of the latest trends. We're also committed to ensuring that your training utilizes current technology and software that the industry works with each day – so you achieve the highest level of training.

Field placements with exciting brands!:-
You'll have a chance to learn from the best in the business with two field placements during the second year of the merchandising program. The placements are a great way to gain hands-on experience in a number of areas in the industry and make some important professional contacts. Your placements will help you better choose the direction of your merchandising career path.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

A Computer Systems Technician – Software Engineering diploma is exceptionally marketable in our rapidly changing computer-driven world.
The 4 cores of software engineering
As a program accredited by the Canadian Information Processing Society (CIPS), we concentrate on four core areas of software engineering:

• Programming and software development in Java, C and C#
• Web technologies and web application development
• Database management and administration
• Network administration and security

Competitive edge
In this program, you'll gain practical software engineering skills that give you a competitive edge in the job market. You'll study computer hardware (including Computer Architecture and Linux/Unix Operating System) and business practice, management and analysis. There's also a concentration on math that will provide you with a deeper understanding of software engineering principles.

This program prepares you to initiate, plan, execute, monitor and control a project to ensure its success. That's true whether your area of interest is the arts, community or social services, business or government administration. If you're a seasoned professional, this program provides the opportunity to learn new skills to advance your career faster.

Things you'll learn to do

• Identify clear project objectives and detailed project requirements.
• Develop and monitor performance measures.
• Create valuable project management plans.
• Manage communication with all team members and project stakeholders.
• Arrange and control finances.
• Manage project constraints including scope, quality, cost and time.

Additional information
The program gives you a comprehensive foundation in project management and organizational management that applies to not-for-profit, for-profit and government organizations of all sizes. The activities, cases and projects are focused on small–medium sized projects, and are uniquely non-technical in their objectives and learning outcomes.

Under the direction of professors who are both outstanding educators and well-experienced in the project management field, you'll learn through:

• Interactive classroom activities and numerous case studies.
• Extensive assigned teams and collaborative activities.
• Your initiative engaging the local community throughout the program.
• The Capstone experience working with an actual charity, government, or business organization on a real project that is valuable to them.
• Mobile computing – using your laptop you'll have 24/7 access to all course materials.

Cooperative Education
You have the option to work for one work term at the end of the program’s eight-month academic portion to gain further valuable real-world experience that is highly regarded by employers. This paid co-op/unpaid internship experience allows you to explore different career paths and apply classroom learning to additional actual business situations.