Graduate Certificate in Marketing Management + Advertising - Account Management (Bundle Program) (Co-op)

at Sheridan College - Hazel McCallion Campus Canada

Develop skills for a visual merchandising career, and build your communication and leadership skills.
A progressive and constantly evolving curriculum:-
Progressive and constantly evolving is the best way to describe Sheridan's merchandising program because we're continuously updating and improving the curriculum to stay on top of the latest trends. We're also committed to ensuring that your training utilizes current technology and software that the industry works with each day – so you achieve the highest level of training.

Field placements with exciting brands!:-
You'll have a chance to learn from the best in the business with two field placements during the second year of the merchandising program. The placements are a great way to gain hands-on experience in a number of areas in the industry and make some important professional contacts. Your placements will help you better choose the direction of your merchandising career path.

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing
In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

This program equips you with the skills you need to enhance the efficiency of a busy professional office
Critical training
Using your laptop in our Internet-connected classrooms, you'll complete interactive assignments and learn the skills most in demand by today's employers. The two-year program focuses on the higher-level technical and professional skills required if you wish to work in an executive office.

Things you'll learn

• Advanced administrative functions such as arranging travel and taking minutes.
• Executive support skills such as banking and payroll.
• Advanced Microsoft Office applications (Word, Excel, PowerPoint and Access).
• Business writing, Internet research and report writing skills.

The role of the HR manager has grown steadily in importance. Today's HR management professionals contribute on a strategic level, dealing with talent acquisition, total rewards management, training and employee development, employment law, health and safety, labour relations, change management and HR metrics. At Sheridan, you'll learn to navigate the complexities of this role.

Co-op experience
You'll take part in one term (three to four months) of co-op placement, which may be paid or unpaid. This opportunity for real-world experience in an HR environment can be an invaluable asset to your career.

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Business Analysis and Process Management

Things you'll do and learn

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Innovative learning

• Case Studies: allow you to explore practical situations in a structured learning environment.
• Industry Project: As part of a small consulting team, you'll tackle a real business problem with a client company.
• Co-op: At the end of the academic portion of the program, you may apply to participate in a work term to gain further hands-on experience.

A Computer Systems Technician – Software Engineering diploma is exceptionally marketable in our rapidly changing computer-driven world.
The 4 cores of software engineering
As a program accredited by the Canadian Information Processing Society (CIPS), we concentrate on four core areas of software engineering:

• Programming and software development in Java, C and C#
• Web technologies and web application development
• Database management and administration
• Network administration and security

Competitive edge
In this program, you'll gain practical software engineering skills that give you a competitive edge in the job market. You'll study computer hardware (including Computer Architecture and Linux/Unix Operating System) and business practice, management and analysis. There's also a concentration on math that will provide you with a deeper understanding of software engineering principles.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Get a well-rounded architectural education

Gain the practical skills and fundamental architectural knowledge you need to enter the workplace after graduation. You'll study building code standards, materials, project planning and more. Skills you'll learn include: 2D and 3D Computer-aided Design and Drafting (CADD), Building Information Modeling (BIM), visual problem-solving, preparation of contract documents and specifications and envelope detailing.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn
This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.