Graduate Certificate in Marketing Management (Co-op)

at Sheridan College - Hazel McCallion Campus Canada

A General Arts and Science certificate is perfect for you if:

• You're not sure you're ready for university
• You want an opportunity to get a fresh start in small classroom settings
• You want holistic, personalized advising that enhances academic and personal success
• You want to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science certificate program will allow you to:

• Experience a multidisciplinary curriculum
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic and communication skills
• Define your academic, career and personal goals
• Earn transfer credits that can be applied to future studies

This program may lead to career paths in an HR department in a business, non-profit organization or governmental agency
Things you'll learn to do

• Attract and retain outstanding employees.
• Compensate employees correctly.
• Manage workplace health and safety issues.
• Provide valuable training programs and coaching for employees.
• Handle an organization's downsizing or workforce reassignment.

Critical training
This program offers the opportunity to build foundational skills needed in any business administration career, and delivers hands-on training in vital HR skills through case studies, guest speakers, simulated negotiation situations and group work. You'll learn about the latest trends in organizational behaviour, human resources planning and employment law.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Sheridan’s Honours Bachelor of Business Administration – Accounting program prepares you for an exciting career in business, accounting or finance.
What you'll learn
In the first two years of your program, you'll gain a solid grounding in the functional areas of a business. Building on this foundation, you'll focus on financial and cost analysis, taxation, assurance, ethical and regulatory compliance, and financial reporting in your third and fourth years.

Make it your own
Discover how you learn and what you need to do to break through the things that are limiting your success. We'll help you build your capacity to respond to new and complex situations in a rapidly changing world so that you can build your career, while giving you the opportunity to customize your program to build on your personal strengths.

Our Business Administration – Accounting program provides a balance of theoretical studies, hands-on learning and specialized courses.

Learn how accounting supports business
Businesses rely on accountants to monitor their performance, compliance and financial health. Your first year will involve common curriculum shared by all business administration students, providing you with an understanding of how companies work. Topics of study include communications, finance, human resources and marketing — all areas of business you’ll impact as an accountant.

Specialize your skills through electives
Study advanced accounting principles that aren’t covered in our two-year Business Accounting program! In your final year, you can master skills essential for employment in the field’s more demanding positions. Choose from a broad selection of electives, including courses in tax, auditing, budgeting, business analysis and financial statement preparation.

Optional accounting co-op placement
Enjoy the opportunity to earn while you learn! All advanced diploma students have the option of gaining more than 1,000 hours of work experience through a co-op work term. Co-op is a competitive program and you’ll need to meet certain academic requirements to participate. Connections you build during your work term may lead to employment opportunities after you graduate.

Learn from industry experts
Sheridan’s accounting professors are actively involved in the industry, presenting at conferences and contributing to publications of accounting textbooks and articles. Many also hold the Chartered Professional Accountants (CPA) designation and maintain strong ties with the business community, which may assist you with obtaining a co-op work term.

In Sheridan's Honours BBA (Finance) program, you'll gain the fundamental business finance skills you need to help organizations succeed.
What you'll learn:-
Financial management teams face enormous pressure to provide strategic and timely insights for effective business decision-making. Our Honours BBA (Finance) program prepares you for this, giving you a solid grounding in business fundamentals and teaching you the operational and commercial aspects of the finance function, including investment finance.

An innovative learning model:-
Our Honours Bachelor of Business Administration (BBA) programs feature an innovative experiential learning model that prepares you for the workplace. You won't get a lecture-style environment where you're asked to memorize content. Instead, you'll use collaboration, hands-on learning and experimentation to actively apply your knowledge and solve business problems that simulate the real world.

In just two years, you can acquire the core skills necessary to work in the exciting field of human resources! First, you'll build a strong base of general business knowledge that helps you understand the many ways human resources contribute to organizational success. You'll then focus on fundamental HR specialities, including talent recruitment, health and safety, performance management and more.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

Recognized by ARIDO and IDC, and accredited by CIDA, Sheridan’s Interior Design degree program will prepare you for an exciting career.
Practical hands-on training:-

• 2D and 3D computer software, including AUTOCAD, SketchUp, Revit and other design software.
• Project management skills.
• Sustainability and socially responsible practices.
• 4-month co-op semester.
• Building systems and construction knowledge.

A professional learning environment:-
At Sheridan, we've applied interior design principles to our own learning environments. Our studios are designed to look and feel like professional spaces, rather than classrooms. Interior design is a mobile computing program, which means you'll have unlimited access to software, class lecture notes, PowerPoint presentations, reading lists, assignment outlines, and all other course resources.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn
This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.