Graduate Certificate in Project Management + Marketing Management (Bundle Program) (Co-op)

at Sheridan College - Hazel McCallion Campus Canada

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Project Management
This program prepares you to initiate, plan, execute, monitor and control a project to ensure its success. That's true whether your area of interest is the arts, community or social services, business or government administration. If you're a seasoned professional, this program provides the opportunity to learn new skills to advance your career faster.

Things you'll learn to do

• Identify clear project objectives and detailed project requirements.
• Develop and monitor performance measures.
• Create valuable project management plans.
• Manage communication with all team members and project stakeholders.
• Arrange and control finances.
• Manage project constraints including scope, quality, cost and time.

Develop skills for a visual merchandising career, and build your communication and leadership skills.
A progressive and constantly evolving curriculum:-
Progressive and constantly evolving is the best way to describe Sheridan's merchandising program because we're continuously updating and improving the curriculum to stay on top of the latest trends. We're also committed to ensuring that your training utilizes current technology and software that the industry works with each day – so you achieve the highest level of training.

Field placements with exciting brands!:-
You'll have a chance to learn from the best in the business with two field placements during the second year of the merchandising program. The placements are a great way to gain hands-on experience in a number of areas in the industry and make some important professional contacts. Your placements will help you better choose the direction of your merchandising career path.

Heridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales:-
Exceptional educators, innovative learning
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

• Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.
• Develop and deliver sales presentations and advertising plans.
• Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Co-op opportunity
In the three-year Marketing advanced diploma program, you can add valuable work experience to your resumé through cooperative education. You'll spend your final two years in the program alternating between school and work, applying what you're learning in class to the workplace. Co-op is a competitive process, and you'll need to meet certain criteria in order to qualify to participate.

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.

Recognized by ARIDO and IDC, and accredited by CIDA, Sheridan’s Interior Design degree program will prepare you for an exciting career.
Practical hands-on training:-

• 2D and 3D computer software, including AUTOCAD, SketchUp, Revit and other design software.
• Project management skills.
• Sustainability and socially responsible practices.
• 4-month co-op semester.
• Building systems and construction knowledge.

A professional learning environment:-
At Sheridan, we've applied interior design principles to our own learning environments. Our studios are designed to look and feel like professional spaces, rather than classrooms. Interior design is a mobile computing program, which means you'll have unlimited access to software, class lecture notes, PowerPoint presentations, reading lists, assignment outlines, and all other course resources.

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Develop skills in advertising and marketing
In this program, you'll also learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Business Analysis and Process Management
Sheridan's Business Analysis and Process Management graduate certificate program is accredited by the Canadian Supply Chain Sector Council through its National Accreditation Program, gives students the skills they need to improve operational efficiency, save money, and drive business value. Throughout this program, students will learn to:

• Develop business processes to achieve organizational goals.
• Integrate appropriate technologies for analysis and development of business processes.
• Create sound business arguments, using financial and cost analysis to justify any process change.
• Use SAP enterprise resource planning software (Sheridan is a member of the SAP University Alliances program).

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

This program gives you a clear pathway to becoming a Chartered Professional Accountant (CPA). Once you’ve successfully completed this program, you can apply to CPA’s Professional Education Program (PEP) — the final step before you write your Common Final Exam (CFE). Even if you don’t have an accounting background, you’ll soon be on your way to becoming a CPA.

Sheridan’s Honours Bachelor of Business Administration – Accounting program prepares you for an exciting career in business, accounting or finance.
What you'll learn
In the first two years of your program, you'll gain a solid grounding in the functional areas of a business. Building on this foundation, you'll focus on financial and cost analysis, taxation, assurance, ethical and regulatory compliance, and financial reporting in your third and fourth years.

Make it your own
Discover how you learn and what you need to do to break through the things that are limiting your success. We'll help you build your capacity to respond to new and complex situations in a rapidly changing world so that you can build your career, while giving you the opportunity to customize your program to build on your personal strengths.

A General Arts and Science diploma is perfect for you if:

• You're not sure you're ready for university
• You want to build a strong foundation for a university degree
• You need a fresh start in small classroom settings
• You want holistic, personalized advising
• You’d like to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science diploma program will allow you to:

• Experience a multidisciplinary program
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic, communication and research skills
• Define your academic, career and personal goals