Bachelor of Business Administration in Marketing

at St. Francis Xavier University Canada

Students in the StFX Philosophy Department are taught by Plato, Aristotle, Augustine, Thomas Aquinas, René Descartes, David Hume, Immanuel Kant and all great philosophical minds. The goal, however, is not merely to learn what the philosophers have said but to learn the truth and a wisdom by which we ought to live our lives. Great minds do not think alike, but they are the best guides for our own independent thinking.

WHY STUDY PHILOSOPHY AT STFX?
Professors in this department view teaching and research as their primary academic mission. The department has special strengths in the history of philosophy, especially ancient and mediaeval philosophy. As well, the department has strong offerings in ethics, theory of rights, and political philosophy; it offers advanced instruction in areas such as biomedical ethics.

As the only university in North America offering four years of Scottish Gaelic, and one of the few universities offering the study of Celtic languages, literature and history of the Celts from about 800 BC to present, you will have unique opportunity to learn in this broad field.

Celtic Studies has as its core the languages, literatures, and histories of Celtic-speaking peoples, from the Continental Celts of ancient Gaul to the modern survivals in Scotland, Ireland, the island of Man, Wales, Cornwall and Brittany. It extends into a range of topics, including archaeology, art, music, literature, folklore, religion, dance, immigration and ethnic studies.

Why study Celtic Studies at StFX?
Situated in the Highland Heart of Nova Scotia, you will study in a department where the working language is Scottish Gaelic, and where a wide variety of courses are offered in Celtic civilization and in the Gaelic folklore of Ireland and Scotland. You’ll learn from faculty who are leading researchers in the history, language and literature of Gaelic communities in North America and Scotland.

StFX undergraduate and masters students produce research papers and dissertations, and creative projects, such as audio and video recordings. They have become leading lights in the revival and development of Gaelic in both Scotland and Canada. The Celtic Student Society (‘An Comunn Ceilteach’) is one of StFX’s most active societies.

StFX is home to the largest and most important collection of Scottish Gaelic manuscripts, publications, and recordings in Canada, particularly in the substantial holdings of the Celtic Collection of the Angus L. Macdonald Library.

It is often stated that the four key functions of management are planning, organizing, leading and controlling, and so the study of management focuses primarily on the strategic and human dimensions of business to prepare students to assume managerial roles in a variety of work organizations. The primary strands of scholarship within the field of management are below, and students in the Management & Leadership stream will take courses in each of these areas:

    • human resources management
    • strategic management
    • business ethics and corporate social responsibility
    • leadership
    • human behaviour in organizations
    • the theory of organizations

This stream contains core courses that are of sufficient breadth for students to subsequently pursue jobs in human resource management, industrial relations, project management, general management and beyond, and in organizational types ranging from private to public, profit to not-for-profit. Post-graduate educational pathways most common for students in this stream include the national CPHR designation (Chartered Professional in Human Resources), MBA or MPA, research-based Masters’ degrees and Law, plus the focus on management in specific industries, such as Sports Management, Tourism and Hospitality, Health Administration, etc.  

Amongst other management programs, our basis for differentiation resides in our emphasis on responsible management, combining ethics, social responsibility, sustainability and responsible leadership. Our graduates learn about the complexities of managing within an increasingly global and diverse social context, and the leadership challenges that come with heightened expectations for responsible decision making amongst the many stakeholders of a modern corporation. Course instruction draws from a wide range of engaging methods, including community based projects, film and case analysis, debates, simulations, guest lectures, virtual teams and field trips. Along the way, through critique and reflection, students will learn more about themselves and the kind of business leader they are and wish to become.

Numerous undergraduate-level research opportunities are available for students, whether they are completing the honours degree or are hired by a faculty member as a research assistant; it is common for M&L faculty to be in a supervisory role for student research.

Our program is nationally accredited by the Canadian Institute of Management, and students graduating from this program meet the academic requirements for the Certified in Management (C.I.M.) designation. 

The Concentration in Actuarial Science at StFX will put you well on your way to entering the Actuarial field. Actuaries must master financial, mathematical, and economic principles to provide organizations of all types with the confidence needed for future-planning. Actuaries use highly developed analytical skills to mitigate risk and identify opportunities. The insurance sector is the primary employer of actuaries, helping insurers manage premiums and payouts, but this program will also be of interest to students planning to work in areas such as investments and portfolio management, enterprise risk management, and senior management.

Program details

• If you are interested in completing the co-op option, you can apply to the program after your first year of university study.
• Co-op students complete 15 hours of professional development training that lays a foundation for co-op success
• Work terms take place in the fall (September to December), spring (January to April) or summer (May to August), can take place across Canada and last 13-17 weeks per semester.
• Students can gain 12-16 months of work experience, which can be completed in multiple stages or all at once.
• A great benefit of the Co-op program is that placements are paid work terms, allowing you to gain valuable work experience while earning money to help fund your studies.
• Finally, students complete our capstone course, COOP 405 (3 credits)

In Computer Science (CS), students are offered a well-rounded education in the scientific foundations of information and computation together with practical techniques for the implementation of these foundations, applicable to almost every facet of life, through an intensive, hands-on approach. 

There are many sub areas (e.g., artificial intelligence, databases, game development, cyber security, graphics, high performance computing, big data, networking, programming languages, robotics, etc.) within the broader discipline of CS, with new areas such as health informatics and the internet of things being created as the discipline evolves. 

WHY STUDY COMPUTER SCIENCE AT STFX?
Here, you learn directly from professors, not teaching assistants, who are accomplished scholars -- many that hold National Sciences and Engineering Research Council grants and are very active in research. Together, they provide an education that prepares students well for the opportunities and challenges of the information age whether they wish to go directly into a career, go on to further studies at the graduate level, or go into an education program. 

The Entrepreneurship stream provides a unique opportunity to gain the entrepreneurial competencies needed to start, develop and/or manage a small business venture, to engage in social entrepreneurship, and to pursue a career that requires entrepreneurship or one that provides assistance to the small business sector. Considering that the majority of net new jobs are being created by firms with less than 100 employees (where entrepreneurship is usually a key success factor) and that individuals with entrepreneurial skills and competencies are among the most sought after by growth industries, there is no shortage of career opportunities. Even communities and not-for-profits that are taking responsibility for their own destiny still often need help in identifying and pursuing entrepreneurial initiatives, and that is where our graduates can help.

Entrepreneurship is an interdisciplinary business program to which almost all other streams in the Schwartz School of Business contribute. As a result, courses cover a range of topics related to entrepreneurship, including:

    • entrepreneurship and new venture creation
    • social entrepreneurship
    • entrepreneurial finance
    • marketing research
    • marketing management
    • small business management

Courses in topics ranging from management accounting to business ethics to project management may also contribute to earning a business degree in Entrepreneurship.

Entrepreneurship students are persistent and determined, committed to seeing things through, and are never satisfied with the status quo. The Entrepreneurship stream will interest you if you thrive on taking responsibility, acting independently on your own initiative, finding creative solutions to problems and learning new things. You like to learn by becoming actively involved in the learning process, taking initiative, having opportunities to integrate and apply your knowledge, skills and abilities in a real-life context, and using creativity to solve problems and capitalize on opportunities. These opportunities are realized through an experiential and engaging learning environment that includes new venture start-ups, community-based projects, field trips and more.

Entrepreneurship students have several avenues to extend what they have learned into research, internships and society work. There are funding opportunities specifically aimed to assist student entrepreneurs, and faculty frequently supervise students in research and community engagement activities.

Students in the StFX English Department examine the human experience through a survey of literature that spans the ages. From the study of contemporary science fiction to the poetry of centuries past, you will develop well-rounded writing and analytical skills that have applications in countless career and post-graduate fields.

WHY STUDY ENGLISH AT STFX?
Professors get to know their students by name and offer the kind of mentoring and one-on-one assistance that will help you achieve your full potential. You will meet with professors to discuss assignments and exams, and are involved in literary activities that take place outside the classroom. From participation in conferences, to discussions with visiting writers and scholars, to literary publications and readings, faculty are actively involved in their students’ academic programs.

When you study Biology at StFX, you’ll work in the classroom, the field and the lab. You’ll delve into the science of living organisms to explore the world, and the influence humans have on the global environment.

The StFX campus is five minutes away from rivers, estuaries and other marine aquatic habitats, and we’re equally close to Nova Scotia’s boreal forest. This emphasis on field and lab work means you’ll gain valuable hands-on experience while developing your critical thinking skills.

Ultimately, studying Biology at StFX will give you an understanding of the structure and function of living things - from the cell to global ecological systems.

WHY STUDY BIOLOGY AT STFX?
Here, you’ll get a deep grounding in theory and then have the ability to grow your knowledge in the field. You’ll learn alongside dynamic professors who will encourage you to explore exciting, new perspectives in analyzing the fundamentals of biology.

As a StFX Human Kinetics student, you will pursue a four-year integrated program that focuses on human body movement from a variety of perspectives (athletic therapy, biomechanics, disability, exercise physiology, gender, growth, health, history, motor control, philosophy, physical education, sociology, psychology).

You will be well-prepared after graduation to enter the workforce or apply to professional programs and medical school, or pursue graduate studies

WHY STUDY HUMAN KINETICS AT STFX?
Movement is essential to life. Students learn how to create, interact, think, grow, communicate, and connect through physical movement. The department’s reputation attracts some of the foremost experts in the field of Human Kinetics who you will interact and have research opportunities with.

You will study in a program offering breadth, depth and holistic applied approaches (including skill courses like yoga and golf). Opportunities for Service Learning Experiences for physical activity with a variety of individuals: Toddlers (Fit 4 Tots), Children (Fit 4 Life + Gymnastics) Individuals with disabilities (Motor Activities with X: learn to skate for children with autism + sledge hockey) and Seniors (Aging and exercise). This leads to the development of well-rounded graduates who excel in the community directly or in advanced studies.

If you have a passion for the environment, and want to learn more about aquatic resources and sustainability, explore Aquatic Resources at StFX. Within this program, you’ll study aquatic life, climate change, policy and the complexity of human­ ecosystem interactions, all related to our most precious resource - water.

WHY STUDY AQUATIC RESOURCES AT STFX?
StFX is located next to Canada’s rugged Atlantic coastline, so you’ll have plenty of opportunity for hands-­on research exploring freshwater and marine resources first­-hand. It's this research that will give you invaluable experience — a distinct advantage in whatever you choose to do next!  In addition, you’ll develop and hone skills in oral and written communications, organization, and technical abilities like maintaining lab equipment, quality control and safety procedures.