Bachelor of Business Administration in Marketing

at St. Francis Xavier University Canada

Marketers understand that customers do not buy products; they buy solutions and benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing to study marketing at StFX have the opportunity to take foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas of marketing such as digital marketing and customer relationship management.  Complete course requirements are found here. Our courses aim to develop students’ knowledge and skills so they are ready for an exciting but complex world. Courses within the marketing stream engage students using a variety of pedagogical approaches including case analysis, simulations, presentations, research papers, and client-centred projects.

The marketing program also provides students with opportunities to participate in consulting projects and original research. Students pursuing an Advanced Major in Marketing work with a client organization to develop solutions to client-identified challenges and gain valuable skills and experience in the process.  Students interested in research can choose to pursue an Honours degree to work closely with a faculty supervisor on an individual research project in the field of marketing.

Students who study marketing are well positioned for careers in:

    • Entrepreneurship
    • Brand Management
    • Professional Sales
    • Market Research
    • Retail Management
    • Merchandising/Category Management
    • Advertising
    • Digital Marketing
    • Public Relations
    • Not-for-Profit Marketing

As a StFX Human Kinetics student, you will pursue a four-year integrated program that focuses on human body movement from a variety of perspectives (athletic therapy, biomechanics, disability, exercise physiology, gender, growth, health, history, motor control, philosophy, physical education, sociology, psychology).

You will be well-prepared after graduation to enter the workforce or apply to professional programs and medical school, or pursue graduate studies

WHY STUDY HUMAN KINETICS AT STFX?
Movement is essential to life. Students learn how to create, interact, think, grow, communicate, and connect through physical movement. The department’s reputation attracts some of the foremost experts in the field of Human Kinetics who you will interact and have research opportunities with.

You will study in a program offering breadth, depth and holistic applied approaches (including skill courses like yoga and golf). Opportunities for Service Learning Experiences for physical activity with a variety of individuals: Toddlers (Fit 4 Tots), Children (Fit 4 Life + Gymnastics) Individuals with disabilities (Motor Activities with X: learn to skate for children with autism + sledge hockey) and Seniors (Aging and exercise). This leads to the development of well-rounded graduates who excel in the community directly or in advanced studies.

Whether students plan to work in the finance industry or pursue higher studies in finance, the Finance stream provides students with solid foundations in finance to help them excel in the future.  Courses within the Finance stream cover a broad variety of topics including:

• corporate finance
• investments
• portfolio management
• derivatives
• financial institutions
• international finance
• personal finance

Our curriculum is rigorous as well as fun, allowing students to learn through problems, cases, spreadsheets and guest lectures. Beyond theory courses in finance, every student in the Finance stream has the opportunity to participate in training within our state-of-the-art Finance Trading Lab, equipped with professional software for trading and research that includes Thomson Eikon, Datastream, and Stockguide.

As a StFX Political Science student, you will study how power is used in politics and public life. This involves analysis of government structures, historical political trends and the role of ideas and ideologies in politics. It extends from global systems to nation states to local communities and it varies dramatically in form and practice. Politics is central to addressing the shared concerns of citizens and political science highlights the underlying forces that drive and constrain power and government.

Learning is a creative and multidisciplinary venture in the StFX Engineering Department. Here, the history of civilization and the history of engineering are one in the same and faculty have structured the program around that very idea.

WHY STUDY ENGINEERING AT STFX?
Small classrooms and a close-knit atmosphere ensure you graduate with the best possible education – one that allows you to compete for jobs and graduate study opportunities all over the world. With dedicated and talented faculty and some of the most contemporary facilities in the country, it’s no surprise that many StFX engineering students go on to successful, rewarding careers.

With increasing public interest in food and health, human nutrition is a dynamic field with new career opportunities emerging. StFX Human Nutrition students graduate with a strong scientific background in foods and nutrition, combined with social science perspectives, communication skills and understandings of ways to effect individual and social change.

WHY STUDY HUMAN NUTRITION AT STFX?
You will be well equipped to assist individuals, groups, and the population-at-large to achieve their food, nutrition, and health-related goals.

Under the guidance of talented faculty, you will learn through theory–based courses and experiential learning, such as lab and community-based assignments and Service Learning.

In Religious Studies, students analyze fundamental questions relating to the meaning of human existence. The program provides a strong basis for compassionate global citizenship and global cultural literacy. It interests students associated with a particular religious tradition, and those with no formal religious traditions.

WHY STUDY RELIGIOUS STUDIES AT STFX?
The StFX Religious Studies Department is growing and, in addition to traditional courses, offers you innovative studies covering topics that range from the paranormal to cults and new religious movements.

You learn from dedicated faculty who also work in the areas of ethics and religion and health, who have extensive knowledge in the study of mindfulness, and who bring a strong ability to work in primary languages and a series of modern languages.

Students have presented research papers at the Congress of the Social Sciences and Humanities, and have opportunity to enroll in a one-of-a-kind course offered in cooperation with Gampo Abbey that includes one week residential study at this Buddhist monastery on Cape Breton Island.

The International Business (IB) program is an interdisciplinary business program to which almost all other streams in the Schwartz School of Business contribute, collectively preparing future graduates with knowledge and skills needed to succeed in an international business environment. International business activities are providing significant opportunities for businesses of any size and industry that may export, import or have international operations. Prospective employers seeking candidates with a global perspective and awareness of international business responsibilities, combined with critical thinking, language and communications skills, will be welcoming graduates with a specialization in this field.

Courses cover a variety of topics related to international business, including:

    • globalization
    • international trade theory
    • global monetary system and financing
    • global business strategies
    • managing a global workforce
    • marketing internationally
    • international business ethics

Students in the IB courses will be exposed to engaging methods of instruction that include case analyses, presentations and guest lectures, simulated cross-cultural business meetings, multi-country analysis from an international business and cross-cultural perspective and more.

The program offers cross-cultural immersion experiences provided by StFX and our exchange partners. Students pursuing the advanced major or honours degree path are required to spend at least one term as an exchange student with one of our partner universities offering business courses. A complete list of exchange opportunities is available through the International Exchange office at StFX, linked here. The minimum one term exchange may be substituted by a minimum 3 month work placement with a company outside of Canada through the Co-op Program offered at StFX. In addition, students completing an advanced major or honours degree are required either to demonstrate that they are fluent in a second language or to take a 12 credit language pair. Students completing a major in IB do not need to complete either the exchange or the language requirement, yet are encouraged to consider both options.

Students who want to pursue a career in international business may want to consider earning the industry-recognized Certified International Trade Professional designation offered by FITT, the Forum for International Trade Training.

The impact of enterprise systems—a single large-scale technology solution that supports the key business processes, information flows, and data reporting of an entire organization—on the competitiveness of today’s technology intensive organizations is significant. Enterprise systems allow organizations to adopt industry best practices, better understand and link with their suppliers and customers, and derive increased value from their significant volume of data. In addition to meeting the most basic information needs of organizations, enterprise systems also help improve competitiveness through the inclusion of business intelligence, knowledge management, customer relationship management, supply chain management, and product life cycle management capabilities. Developing and managing enterprise systems solutions not only require detailed technical knowledge, but also an understanding of business process redesign, project management, and change management.

The Post-Baccalaureate Diploma in Enterprise IT Management at StFX is a two-year diploma program focused on designing, deploying and managing enterprise systems solutions in organizations. The diploma program will utilize the latest and most popular enterprise systems solutions and tools. Students will gain hands-on experience with the most popular tools related to enterprise system design, use, and management (e.g., SAP ERP), project management, systems analysis and design, business intelligence and analytics, technology implementation, enterprise systems customization (e.g., ABAP language), and mobile commerce. Students will have the option to gain practical work experience through a co-op work term. Upon graduation, students will possess the knowledge and skills to become an entry-level enterprise systems consultant, IT consultant, systems analyst and eventually a project manager or IT manager.

CO-OP OPTION
Students in the Post Baccalaureate Diploma in Enterprise IT Management can apply to complete Co-operative Education (Co-op). Co-op students complete four months of paid work experience (summer between first and second year) in appropriate fields of business, industry, government, and non-profits and also integrate work experience in their field of interest within their academic studies. Students complete professional development seminars and workshops offered through the Co-op department prior to starting their work term placement.

The Concentration in Actuarial Science at StFX will put you well on your way to entering the Actuarial field. Actuaries must master financial, mathematical, and economic principles to provide organizations of all types with the confidence needed for future-planning. Actuaries use highly developed analytical skills to mitigate risk and identify opportunities. The insurance sector is the primary employer of actuaries, helping insurers manage premiums and payouts, but this program will also be of interest to students planning to work in areas such as investments and portfolio management, enterprise risk management, and senior management.

Program details

• If you are interested in completing the co-op option, you can apply to the program after your first year of university study.
• Co-op students complete 15 hours of professional development training that lays a foundation for co-op success
• Work terms take place in the fall (September to December), spring (January to April) or summer (May to August), can take place across Canada and last 13-17 weeks per semester.
• Students can gain 12-16 months of work experience, which can be completed in multiple stages or all at once.
• A great benefit of the Co-op program is that placements are paid work terms, allowing you to gain valuable work experience while earning money to help fund your studies.
• Finally, students complete our capstone course, COOP 405 (3 credits)