Advanced Diploma in Advertising and Marketing Communications Management

at St. Lawrence College - Kingston Campus Canada

This program prepares graduates to work in the growing and dynamic field of business analytics. Students will learn the techniques and tools of analytical decision making and utilize these skills to drive the competitiveness of an organization. Students will be exposed to generic analytics modeling as well as courses in the areas or marketing, operations, and business strategy. Students will also be introduced to machine learning and artificial intelligence concepts, and, how to use supervised and unsupervised learning techniques to solve real-world problems. Through applied learning techniques such as problem-based learning and work placement students will be able to apply their learning to real-world problems.

Business Analytics experts are currently in high demand, especially with the opportunity to leverage high volume and variety of data, available in today’s digital world, to support business strategy, enhance customer experience, and, solve real-life problems in real-time.

Are you an aspiring cook just beginning to explore the possibilities, interested in learning more about the business aspect of food service, or looking for a career change? Start at SLC to explore the diverse opportunities available in the culinary industry.

St. Lawrence College Culinary Programs offer method-based, hands-on, experiential, work-integrated learning.

Our programs are quality-based with approachable Chef instructors with diverse background experience in a collaborative real-world learning environment.

Build the foundation to succeed, gain, and advance your skills and acquire the confidence to work in an exciting, fast-changing professional culinary world.

A combination of both theoretical and applied practical courses in our curriculum is designed to expose students to all aspects of cuisines. Small class sizes facilitate the student’s personal development into a skilled and thoughtful cook.

A student graduating from the Office Administration - General program will graduate with a one-year certificate, opening the door to a variety of entry-level employment opportunities in both private and public work sectors.

Students will gain knowledge in the following areas:

• Technical skills
  • Introductory level Office 365/2019 cloud-based computer application skills including Word, Excel, Access, PowerPoint etc.
  • Outlook 365 - students become proficient in producing professional email communications, creating folders to stay organized, use of Outlook calendar to book appointments and schedule meetings.
  • Students will be required to achieve a keyboarding speed of 40-50 GWPM.
  • Students learn to share and edit documents in a cloud-based environment. Using MS Teams, collaboration software students learn how to book, attend and chair virtual meetings.
• Soft skills
  • Customer relationships are built on the use of effective and consistent communication as well as the ability to uphold and maintain confidentiality. The ability to work both independently and collaboratively are skills that are highly valued.
  • Employers seek office administrators that are highly organized, forward-thinking and have the ability to problem-solve.

PROGRAM HIGHLIGHTS

• The role of an office administrator has changed and continues to evolve leading to variety of rewarding careers.
• The Office Administration - General Program prepares graduates for current and future office trends. Experienced faculty prepare students to work in dynamic business environments. Students become extremely computer literate through instructional scaffolding. Faculty provide a supportive and professional environment that allows students to build on their current level of knowledge, which leads to mastery of the skills required in a business office.
• Students graduate from the program appreciating the value of being an office administrator and become advocates of the profession during their career.

The internet continues to evolve at a rapid pace and the data of organizations have never been more vulnerable than now. Cyber attacks are costing organizations hundreds of thousands to millions of dollars per occurrence, and happen so often they are often featured in the news. There is a worldwide shortage of cybersecurity professionals as every organization seeks ways to make their data more secure.

Once you graduate from this eight-month, full-time graduate certificate program, you will be equipped with skills to protect your organization’s computers, servers, networks, and applications from breaches and unauthorized access. The courses in the program will give you an edge in detecting breaches, computer forensics, threat hunting, and penetration testing.

In addition, this program is highly interdisciplinary and includes aspects of law, policy, human factors, ethics and risk management. Focused on cyber-defense training, the program ensures you are able to “think like the intruder” when deploying security techniques. Upon graduation, students acquire skills relevant to leadership roles in cybersecurity across a variety of industries and businesses.

Program Highlights
The program provides you with skills in:

• Problem-solving, critical thinking and troubleshooting
• Dealing with network vulnerabilities and security issues
• Designing secure enterprise operating system infrastructures
• Creating plans and policies for wireless mobile device security
• Implementing a cloud computing environment while addressing security risks
• Performing security audits
• Proactively researching and reporting on the current threat landscape
• Utilizing ethical hacking practices to bolster the organization’s security measures
• Integrating sustainability into cybersecurity practices to reduce environmental footprints of businesses

This program will provide you with the opportunity to excel in the vibrant, rewarding and highly mobile tourism industry. The skills you acquire in this program reflect employer needs and will help ensure that you are ready for the work environment. Art and cultural tourism, hospitality and tourism law, sport tourism, special events planning and management, eco and adventure tourism, and historical tourism are but a few of the many subject areas that you will explore.

The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students’ marketing communications skills and develop new skills in planning and implementing Integrated Marketing Communications campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.

The most valuable resources of any business are the people who work there – human resources. Business and government leaders now recognize that human resources must be managed more effectively if companies are to increase productivity in today’s competitive market. Human Resources graduates have been trained to assist in the HR development process.

The student also has an opportunity in the program to take a minor specialization in either accounting or marketing through their business elective selections (BELE 3000, 4000).

*NOTE: You can start this program in October and January. Applicants should apply at www.ontariocolleges.ca as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice.

A student graduating from the Office Administration - Health Services program will graduate with a two -year diploma opening the door to a variety of employment opportunities in both the private and public work sectors. Graduate employment rates released in the fall 2019 showed 95%-100% employment.

Students will gain knowledge in the following areas:

Technical skills

• Advanced level Office 365/2019 cloud-based computer application skills including Word, Excel, Access, PowerPoint, OneNote etc.
• Outlook 365 - students become proficient in producing professional email communications, creating folders to stay organized, use of Outlook calendar to book appointments and schedule meetings.
• Additional software applications include Accuro EMR, Adobe Acrobat DC Pro and Sage 50.
• Students will be required to achieve a keyboarding speed of 50-60 GWPM.
• Students learn to share and edit documents in a cloud-based environment. Using MS Teams, collaboration software students learn how to book, attend and chair virtual meetings.

Soft skills

• Client, patient and customer relationships are built on the use of effective and consistent communication as well as the ability to uphold and maintain confidentiality. The ability to work both independently and collaboratively are skills that are highly valued.
• Employers seek office administrators that are highly organized, forward thinking and have the ability to problem solve. Students have the opportunity to enhance these skills through learning by example with regular classroom exercises and participating in the student work placement experience.

Program Highlights
The role of an office administrator has changed and continues to evolve leading to variety of rewarding careers.

The Office Administration - Health Services Program prepares graduates for current and future office trends. Experienced faculty prepare students to work in dynamic business environments. Students become extremely computer literate through instructional scaffolding. Faculty provide a supportive and professional environment that allows students to build on their current level of knowledge, which leads to mastery of the skills required in a business office.

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities!

If you have a three-year diploma or a degree, this program will prepare you for the exciting career of user experience (UX) designer. UX designers consult with target audiences (users) to collect and interpret data that can be used to make technology, products and services that meet their needs, are functional and pleasurable to use, and meet the strategic objectives of businesses and organizations.

With this graduate certificate you will be prepared to work with clients in a number of different industry sectors to achieve these vital business objectives. The program will help you develop skills in research, facilitation, presentation, business analysis, project management, information architecture, usability assessment as well as visualization. You’ll learn how to implement design-thinking processes and strategies, conduct user research, employ usability and accessibility best practices, and produce UX documentation to help companies and organizations generate innovative products and services that meet the needs of their customers and audiences.