Diploma in Advertising and Marketing Communications

at St. Lawrence College - Kingston Campus Canada

The two-year diploma in Business is intended for students looking for a broad, well-integrated business education and the opportunity to study in more than one area of specialization. Built around a strong core of business foundation skills, the Business diplomas appeal to those interested in acquiring specific skills in key business areas such as accounting, marketing, and human resources. 

Highlights

On our Kingston campus, the first semester of Business programs is common for Accounting, Marketing, Human Resources, and Business. At the end of the second semester, students will have an opportunity to confirm their program of choice.

Students become effective communicators, trained in problem solving, teamwork and quality management. They are skilled in the use of current computer software applications in word processing, spreadsheets, databases, and presentation graphics. Two years at college will get you started in a challenging career in business.

How would you describe your experience?

"The General Business program is a great platform for you to explore what elements of business you enjoy and where your strengths lie; time that your first year may simply not allow for. I was not ready nor passionate enough about any of the streams to commit another two years and ~$7000 to one.  
 
Since you have the opportunity to choose both Marketing and HR electives, you can tailor your second year to meet your specific interests within those fields and work with students/faculty from all streams, thus increasing your network. What's more, your second year curriculum includes Project Management and Entrepreneurship, two courses that are not found in the other streams but which really help to round out your learning in all areas.
General Business may not have a placement, but that does not mean your options are diminished. If a placement is what you truly value in the three-year programs, there are many fast track or certificate programs which you can pursue following graduation from Gen Bus which contain placements.
When in doubt, speak with the School of Business faculty as they are always willing to help you. I have often gone to them for career and academic advice; when studying Gen Bus, you have all the more faculty in your corner and two awesome program co-coordinators, Wendy and Adam."

The Mechanical Technician program is designed to provide students with the knowledge and skills required to pursue a career as a Mechanical Technician or as an Industrial Mechanic (Millwright). Upon completion graduates will receive an Ontario College Diploma as a Mechanical Technician.

Industrial Mechanic (Millwrights) perform some or all of the following duties: 

• Read blueprints, diagrams and schematic drawings to determine work procedures. 
• Install, align, dismantle and move stationary industrial machinery and mechanical equipment, such as pumps, fans, tanks, conveyors, furnaces and generators according to layout plans using hand and power tools. 
• Operate hoisting and lifting devices to position machinery and parts during the installation, set-up and repair of machinery. 
• Inspect and examine machinery and equipment to detect and investigate irregularities and malfunctions. 
• Install, troubleshoot and maintain power transmission, vacuum, hydraulic and pneumatic systems. 
• Adjust machinery and repair or replace defective parts. 
• Operate machine tools such as lathes, mills and grinders to fabricate parts required during overhaul, maintenance or set-up of machinery. 
• Clean, lubricate and perform other routine maintenance work on machinery.

Highlights
Graduates will also have completed the equivalent of all levels of in-school training required for the Industrial Mechanic (Millwright) Apprenticeship Program and are well-prepared to write the exemption exams required for this trade. Completing the in-school training is attractive to employers who may wish to register you in an apprenticeship program.

Graduates from our Energy Systems Engineering Technician and Technology (ESET) programs work in exciting new careers as Renewable Energy System Designers and Clean Energy System Project Managers and Installers.  In addition, our graduates have expertise in building energy management and building energy systems, where they find rewarding employment as Energy Managers and Energy Auditors.

Our many successful graduates illustrate how every year, businesses, governments and consumers are becoming more concerned with the financial and environmental costs of energy usage. Our ESET graduates are filling the growing needs of this marketplace for capable people with the knowledge and skills to design and implement renewable energy systems as well as to audit energy use in commercial and residential buildings and make recommendations to reduce energy demand and cost.

The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students’ marketing communications skills and develop new skills in planning and implementing Integrated Marketing Communications campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.

The Hairstyling diploma program offers practical, theoretical, and experiential learning opportunities to prepare students for an exciting career in the Hairstyling industry. Our students gain knowledge and skills in all areas of hairstyling, including haircutting, styling, chemical services, hair additions as well as career preparation and business operations.

Our faculty and staff are a group of highly trained, skilled professionals with years of experience in both the Hairstyling and educational fields, and many of our faculty are graduates of our program. Our faculty team is continually updating their skills to offer our students the most current hairstyling techniques and trends to prepare them for this ever-changing industry.

Program Highlights

• Our diploma program meets the 1,500 vocational training hours required by the Ministry of Labour, Training and Skills Development. Our graduates are then eligible to complete an Apprenticeship (without completing any exemption testing), after which time graduates are eligible to write the Certificate of Qualification (C of Q) exam to become a licensed Hairstylist in Ontario.
• Our students gain experiential learning in our fully operational training salons: Transition Training Salon (Brockville) and Dynamic Designs (Kingston).
• Our students are trained with professional brand hair care, styling, and chemical products: Redken, Matrix, Pulp Riot, AG Hair, Goldwell; and in administrative operations using Milano Spa Software.
• Our students learn from and network with industry professionals through guest speaker opportunities and applied learning experiences throughout the program.
• Our students experience three community salon placement opportunities, where they continue to gain the foundational skills needed for success in the industry. The majority of students are hired directly from the placement component into apprentice/sponsorship employment contracts.
• Our diploma students gain all foundational, advanced technical, and communication skills that are an integral asset to be successful in this career.

Graduates of this program can move forward into careers in law enforcement, border security, corrections, assisting at-risk youth, supporting vulnerable individuals in local communities and careers in the education sector. In preparation for these careers, this program offers two robust Professional Placements in the community, totalling 400 hours.

Graduates can move forward into these careers by being prepared to carry out duties and responsibilities in the prevention, management and resolution of conflict, crises, and emergency situations in institutional and community justice settings using various intervention strategies. Graduates gain skills to work with and support diverse and at-risk populations, including those with addiction and mental health struggles

Program delivery fosters the development of skills in self-growth, professionalism, empathy, compassion, cultural competence, communication, nonverbal communication, active listening, adaptability, intuition, building a rapport with individuals, problem diagnosis, problem solving, critical and creative thinking, reflective practice, teamwork, career planning, and best practices to work with and support individuals in conflict with the law, at risk for being in conflict with the law, and/or offenders. Program delivery also fosters the development of awareness and knowledge of holistic wellness.

The Community and Justice Services Program continues the historical legacy of quality established by the Correctional Worker Program. Established in the early 1970’s, this program was one of the first offering career training for correctional and community justice work.

This one-year certificate program in Media Arts Fundamentals provides students with an opportunity to explore the exciting variety of disciplines and careers in media, design, and the arts.

Courses in professional communications, digital media applications, and academic preparation provide a foundation for the program, while a variety of media-arts electives allow students to earn credits toward specialized two- and three-year diploma programs in Graphic Design, Visual & Creative Arts - Fine Arts, Music & Digital Media, Advertising & Marketing Communications, and General Arts & Science.

Courses in the final semester focus on professionalism, career exploration and the preparation of a media-arts portfolio that students can tailor to academic or career pathways that interest them most. Interesting community partnerships with Kingston's rich and vibrant arts community, as well as guest speakers and mentors with careers in the media arts will help students decide their next steps into this vibrant sector of the economy.

Develop knowledge and practical skill in areas of carpentry, including blueprint reading, residential and commercial construction, framing, finishing, stair manufacture, surveying, fine woodworking, commercial building practices, and more. Spend 1/3 of each week in a hands on carpentry lab setting.

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities!

Are you passionate about our access to food being a fundamental human right? Are you interested in following your passion with a career in the food industry that encompasses food safety, sustainability in food systems including farming and fishing, food production and processing, distribution, preparation and consumption? If you are, then this is a program that allows you to explore diverse opportunities in an industry that is a vital part of the economy and the community.

This is a unique program that is unlike traditional food and culinary programs. Taught by a multidisciplinary faculty team, it affords the learner the opportunity to gain a fundamental understanding of all segments of the supply chain from farm to table. Graduates of this program will have opportunities that span the entire food industry from food services businesses to multinational food conglomerates.

PROGRAM HIGHLIGHTS
This program offers courses that include hands-on training to permit learners to understand and experience food preparation and can relate to the importance of sanitation, and quality assurance. The program also offers the opportunities to experience research and innovation related to processes for new food products. Case studies are an integral part of the program that will look at unique safety regulations associated with genetic modification or bio-engineering of food.

Learners will use their gained knowledge in food chemistry, food safety and security, the effects of food on population health to plan portion-controlled menus. In order to achieve this the learner applies the principles and regulations associated with food procurement, preparation maintain safety and quality standards.