Bachelor of Art in Sociology

at The University of Winnipeg Canada

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Objectives & Outcomes

• Identify, analyze and influence organizational objectives, communications strategies and key interest groups
• Guide management on key business and policy decisions
• Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
• Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
• Design and implement a media relations strategy expanding your visibility in the community
• Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
• Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
• Plan and direct the crisis and change management process
• Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
• Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
• Exercise sound financial decision-making and budgeting skills

The Bachelor of Business Administration degree offered through the Department of Business and Administration is designed for students who wish to pursue a career in business, or in the public or non-profit sectors. Our aim is to graduate socially and ethically responsible students capable of succeeding in a rapidly changing world. The Business and Administration program develops critical thinking, analytic and decision-making abilities, oral and written communication skills, and the self-confidence to effectively apply these skills.

The 4-year BBA offers a General Stream as well as four Concentration Areas: Accounting, Marketing, International Business and Human Resource Management & Organizational Behaviour. The 4-year BBA prepares students for managerial work in many industries and is a solid foundation for graduate business degree programs

Are you interested in issues affecting our environment? Environmental Studies and Sciences combines many different perspectives to understand the changes in our environment, while acknowledging human impacts and providing a framework to develop solutions for environmental programs. You can choose your course of study from six different subject areas including Chemistry, Forest Ecology, Forest Policy and Management, Global Environmental Systems, Issues in Sustainability, and Urban Environments

The objective of the Dance Program Steam is to prepare you for graduate equivalent training and /or professional work in performance, teaching, or choreography. This program is offered jointly with the Professional Program of the School of Contemporary Dancers; entrance to the Professional Program of the School of Contemporary Dancers is by audition. Once admission is obtained, you must also apply for admission to The University of Winnipeg.

This program is specifically designed to serve the needs of health and service industries in Manitoba. Courses in Applied Environmental Science cover such topics as waste management, soil-vegetation systems and environmental ethics. You can choose between a four-year and five-year program. In the five-year program, you’ll have the option of completing a co-operative work term consisting of a minimum of 16 weeks of full-time, paid work experience.

The Department of Kinesiology and Applied Health at The University of Winnipeg is student-centred with small classes and labs and accessible professors. Our professors have expertise and research interests in areas that include adapted physical activity, physical activity and aging, sports nutrition, coaching, sport and exercise psychology, motor behaviour, exercise physiology, biomechanics and prevention, care and treatment of muscle, bone and joint injuries.

Professionals in the field of Kinesiology are interested in increasing physical activity participation, enhancing sport performance,development of physical literacy, the technical and tactical aspects of coaching, the short and long term effects of exercise and the effect of physical activity on society. 

Our mission is to provide an environment where students can pursue their potential through our commitment to excellence in teaching, research, and community service.

The Bachelor of Business Administration degree offered through the Department of Business and Administration is designed for students who wish to pursue a career in business, or in the public or non-profit sectors. Our aim is to graduate socially and ethically responsible students capable of succeeding in a rapidly changing world. The Business and Administration program develops critical thinking, analytic and decision-making abilities, oral and written communication skills, and the self-confidence to effectively apply these skills.

The 4-year BBA offers a General Stream as well as four Concentration Areas: Accounting, Marketing, International Business and Human Resource Management & Organizational Behaviour. The 4-year BBA prepares students for managerial work in many industries and is a solid foundation for graduate business degree programs

Master the analytical framework and essential project management tools for budgeting, procuring, scoping, modeling, measuring, and reporting. This program equips graduates with the essential skills of project management and is aligned with the knowledge requirements of the Project Management Professional (PMP)® and Certified Associate in Project Management (CAPM)® industry-recognized certifications.

(PMP and CAPM are internationally recognized designations offered by the Project Management Institute (PMI)

Program Outcomes

• Create and execute project work plans, define project scope and deliverables, determine project resources and staffing requirements, set project milestones, develop budget proposals, and successfully close a variety of projects.
• Gain a thorough understanding of the procurement life cycle including contract (tort) laws, potential legal issues, the step-by-step methodology for developing and managing procurement specifications, documents and contracts, and best practices for the vendor selection process.
• Create a project management communication plan that builds effective stakeholder and project team communication, and gain familiarity with a variety of project reporting tools and communication templates for communication purposes throughout the project life cycle.
• Manage change in project scope, create comprehensive risk profiles, and identify and develop mitigation and avoidance strategies that protect against a variety of liabilities and damage to organizational business interests.
• Foster a dynamic team environment built on collaborative relationships, clearly define group roles and responsibilities of the project team, and constructively and proactively manage conflict in order to avoid potential harm to the project and/or project team.
• Utilize project management technologies and analytics to streamline and ease process.
• Will help prepare students to write the Project Management Professional (PMP) or Certified Associate Project Management (CAPM) designation examinations.

Economics analyzes how societies provide for their well-being, and examines the choices and tradeoffs that are made in the face of limited resources. You’ll study the competition and cooperation that arises among individuals, private organizations, and governments in the process of allocating scarce resources for a variety of different uses. Economics also offers insight into politics, law, history, environment, and development.

One may obtain the Economics Major through the 3-Year BA, the 4-Year BA or the BA Honours degree program. Some of the courses we offer are recommended for interdisciplinary programs, and it is common for other departments in the University to require or recommend certain Economics courses. The BA in Economics is highly recommended for students planning to go into law, accounting, or business studies.

In the broadest sense, sociology is the study of human interactions and inter-relations, their conditions and consequences

By utilizing a combination of theory, research, and lived experience, sociologists explore human behaviour as it occurs over time and across cultures. They ask questions such as: Why is there poverty? Is there a relationship between delinquency and social class? How do immigrants manage new and diverse experiences? What effect will an aging population have on society? How can class, sex, gender, age, and ethnicity be understood as part of social life?

In The University of Winnipeg's Sociology programme, you will investigate and analyze how various groups and organizations are structured, their purposes, and how they function. You will study how and why they change, and the effects of these changes on society.

The currency, variety, and depth of courses in this discipline allow students to develop a sound understanding of how the social world works, and how this knowledge can be applied to a diversity of pursuits.

The Sociology Department offers 3-year BA, 4-year BA, and Honours degree programmes plus a Minor and Research Methods Certificate. A student whose Major lies in a different area may still study Sociology as an elective. Courses in Sociology complement such areas as Politics, History, Psychology, Education, Criminal Justice, Women's and Gender Studies, and Environmental Studies. Some interdisciplinary majors also require certain Sociology courses as part of their programmes.

An undergraduate degree in Sociology enables one to pursue a variety of vocations in areas such as social welfare, criminal justice, government, research, industrial relations, and administration. Provincial and federal government offices hire a large number of persons with a Sociology background. For those who wish to proceed to studies at the graduate level, a career in university teaching and research is also an option.

For more information on course offerings, degrees, and programme development, consult the Academic Calendar Information section on this web site.