Post-Degree Diploma in Marketing Management

at The University of Winnipeg Canada

The Bachelor of Business Administration (BBA) degree offered through the Department of Business and Administration is designed for students who wish to pursue a career in business, in the private, public or non-profit sectors. We nurture socially conscious business leaders and entrepreneurs that are capable of adapting to the ever-changing needs of the modern business world.

The Business and Administration program develops critical thinking, analytic and decision-making abilities, oral and written communication skills, and the self-confidence to effectively apply these skills. Some courses in the program are taught using the case method, a simulation of real business situations from the perspective of the actual decision-maker. Computer-based simulations, experiential exercises, guest speakers, and field trips are also used to connect course material to the business world.

The three-year BBA is an excellent complement to a major or degree in another field and is intended to be readily accessible as a part of a double degree program upon completion of additional coursework.

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

• Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
• Understand how to position products and services, segment markets and identify target market opportunities;
• Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
• Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
• Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
• Learn effective pricing and placement strategies;
• Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
• Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
• Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

Stay ahead of the competition with this cutting-edge applied program focused on harnessing big data for smart business decisions that optimize competitive and social benefits within an organization. Graduates of this program master a range of analytical models to become strategic leaders in any industry. +

Objectives & Outcomes:-
The use of large volumes of data to forecast and predict human behaviour, business, and socio-economic outcomes has accelerated rapidly in recent years. This program builds foundational skills in data science with a specialization on the use of predictive models to forecast outcomes. Students will learn to apply data science and predictive modelling to provide insights, predictions, and operationalize the use of data for competitive and social benefits within an organization.

Are you interested in issues affecting our environment? Environmental Studies and Sciences combines many different perspectives to understand the changes in our environment, while acknowledging human impacts and providing a framework to develop solutions for environmental programs. You can choose your course of study from six different subject areas including Chemistry, Forest Ecology, Forest Policy and Management, Global Environmental Systems, Issues in Sustainability, and Urban Environments.

Forest Policy and Management:- study of forest ecology and biology, with a focus on the administrativeand cultural practices and the role of stakeholders in forest policy and management

If you enjoy thinking about life’s big questions, you might be a natural philosopher. Philosophy engages in disciplined and imaginative thinking about the philosophical questions common to all humans by studying the works of great philosophers. Through analysis and discussion, you’ll learn how to think critically, and understand the origins of the ideas that influence us today.

Philosophy is literally the love of wisdom. Rather than studying a particular aspect of human history or culture, philosophy takes a step back and tries to understand the nature of all inquiry. Students of philosophy examine fundamental beliefs about who we are and the world we live in – beliefs most people take to be true but never examine systematically and critically. Philosophers consider such questions as: What is the meaning of life? How should I live my life? Why be moral? What is the best form of government? Are human beings immortal? Does God exist? What is knowledge? Does the world appear to us as it really is? What makes something right, or good, or beautiful?

If coming to an understanding of the human condition is the goal of a liberal arts education, then philosophy is essential to it. But philosophy also has a practical side, which we see whenever we debate social and political questions concerning the environment and our obligations to future generations, the distribution of wealth and opportunity in society, gender equity, the relationship between science and religion, and so on. Philosophy helps us to identify and defend what is most valuable to us.

The UW Philosophy Program prides itself on being small and student-focused; this is a place where you can work closely with professors and other students in small classes, reading great philosophers from the past, and thinking and writing about the big questions.

We have an excellent record of placing our students in graduate programs in Canada and the United States as well as overseas.

Urban and Inner-City Studies is an interdisciplinary Major concerned with the examination of the city as a dynamic environment. Our unique location serves as a gateway for north end residents to enter the University of Winnipeg and as a place for the larger UWinnipeg student body to connect to and learn from the north end community. The program combines a traditional urban studies focus with courses that examine various aspects of the inner city, such as the urban Aboriginal experience, the immigrant and refugee experience, and the role of women. In Canada, cities continue to be centres of great challenge: from managing suburban growth to promoting inner-city revitalization; from responding to the opportunities and concerns created by rapidly changing demographics, to those created by globalization and socio-economic change. Cities are also home to increased concentrations of poverty and social and political exclusion. The Urban and Inner-City Studies program provides an opportunity to examine the political, economic, social and spatial context of these and many other important aspects of urban change from an interdisciplinary perspective.

UIC offers a new work-study program each Spring, in conjuction with the City of Winnipeg, to continue the work of reconciliation in our city. See the Inner-City Work Study for more details.

he 4-Year BA allows flexibility of choice for students who want to sample a wide variety of courses; to develop a stronger understanding of language, literature, and culture; and to strengthen their reading and writing skills and their powers of critical thinking. This degree provides knowledge and practical skills that are assets in everyday life and in almost any career. Critical readers and writers are required in professions such as law, public service, business, medicine and politics. More directly, the study of English can lead to careers in teaching or careers that involve writing, such as news reporting, publishing, business advertising, and public relations.

Because this program offers much freedom of choice, it is important for students to think carefully about their interests and goals when choosing courses. For Degree requirements see the Course Calendar.  For assistance in creating a coherent, valuable program, students should also consult a Department advisor

Be on the cutting edge of innovation with a diploma in AI and machine learning. Artificial intelligence and machine learning is a branch of data science growing at full speed. We see the application of artificial intelligence in our daily lives, from checking the weather forecast to social media feeds, from banking and finance to healthcare, amongst others.

In this program, graduates master the skills to create and use problem-solving algorithms to provide insights, predictions, and operationalization strategies needed to transform any organization into an innovative, efficient, and sustainable company of the future.

OBJECTIVES & OUTCOMES
The use of artificial intelligence is common place on devices ranging from personal smartphones to large industrial equipment. From simple algorithms to complex decision making, this program ensures that graduates have a firm, applied knowledge of artificial intelligence and machine learning.  While the curriculum and learning outcomes include establishing a general understanding of the theories underlying AI, greater emphasis is placed on the application of these techniques in a practical setting.

Successful graduates of this program shall be able to:

• Design and implement data acquisition, management, and cleansing solutions to support data science applications;
• Use statistical techniques in the development of data science applications;
• Describe legal, ethical, and societal considerations arising from the application of data science and artificial intelligence;
• Identify suitable applications and recommend the use of AI within an organization;
• Design the overall solution architecture required to support AI; and
• Design, test, and implement applied AI solutions.

Are you interested in issues affecting our environment? Environmental Studies and Sciences combines many different perspectives to understand the changes in our environment, while acknowledging human impacts and providing a framework to develop solutions for environmental programs. You can choose your course of study from six different subject areas including Chemistry, Forest Ecology, Forest Policy and Management, Global Environmental Systems, Issues in Sustainability, and Urban Environments

Economics analyzes how societies provide for their well-being, and examines the choices and tradeoffs that are made in the face of limited resources. You’ll study the competition and cooperation that arises among individuals, private organizations, and governments in the process of allocating scarce resources for a variety of different uses. Economics also offers insight into politics, law, history, environment, and development.

One may obtain the Economics Major through the 3-Year BA, the 4-Year BA or the BA Honours degree program. Some of the courses we offer are recommended for interdisciplinary programs, and it is common for other departments in the University to require or recommend certain Economics courses. The BA in Economics is highly recommended for students planning to go into law, accounting, or business studies.