Postgraduate Diploma in Public Relations, Marketing and Strategic Communications Management

at The University of Winnipeg Canada

This innovative joint program with Red River College will provide an opportunity for individuals to earn both a Diploma in Indigenous Studies Administration from Red River College, and a Bachelor of Arts degree in Indigenous Studies from The University of Winnipeg.

Students who complete the Diploma in Indigenous Studies Administration at Red River College are given 30 credit hours towards a Bachelors of Arts degree in Indigenous Studies at the University of Winnipeg. This could be the equivalent of a three-year degree, a four-year degree, or an honours degree.

Students who begin at The University of Winnipeg will take a number of courses at Red River College. Some courses must be taken at The University of Winnipeg, some at Red River College, and some can be taken at either institution. Students may begin the joint program at The University of Winnipeg or Red River College in a part-time or full-time capacity.

panish is a language that has more native speakers than any other except Chinese. Belonging to the Romance language family which also includes French, Italian and Portuguese, Spanish derived from Latin but was heavily influenced by Arabic during the occupation of Spain which lasted from 711 to 1492. As Spanish spread throughout the New World starting in the fifteenth century, it underwent numerous changes through contact with indigenous peoples and developed various regional varieties and dialects. Today, it is spoken in many parts of the world including Spain, Latin America (Mexico, Argentina, Chile...), the Caribbean (Cuba, Puerto Rico) and north Africa (Ceuta, Melilla). The majority of Spanish speakers are found outside of Spain and many make their home in the United States or Canada.

As the number of Spanish speakers continues to increase, so do the career opportunities in Spanish as a language for international business, trade and law, tourism, immigration and the foreign service, global, national and community development with both governmental and non-governmental organizations as well as journalism, translation and teaching. In all of these fields, learning Spanish gives you a competitive edge.

Along with the language, you will gain the cultural awareness and understanding that is needed in today’s global community. The courses that we offer, through the Department of Modern Languages and Literatures, will help you to develop your communication skills and your critical thinking skills - a must in order to grasp the subtleties of interacting with different cultures. In our courses, you will deepen your understanding of Hispanic culture through the analysis of texts from the Internet and the media as well as through the study of films and literature.

Whether Spanish is your first or second language or one of several that you speak, studying Spanish at the UW will be a rewarding and enriching experience that will give you an edge, whatever career path you choose.

Economics analyzes how societies provide for their well-being, and examines the choices and tradeoffs that are made in the face of limited resources. You’ll study the competition and cooperation that arises among individuals, private organizations, and governments in the process of allocating scarce resources for a variety of different uses. Economics also offers insight into politics, law, history, environment, and development.

One may obtain the Economics Major through the 3-Year BA, the 4-Year BA or the BA Honours degree program. Some of the courses we offer are recommended for interdisciplinary programs, and it is common for other departments in the University to require or recommend certain Economics courses. The BA in Economics is highly recommended for students planning to go into law, accounting, or business studies.

If you enjoy thinking about life’s big questions, you might be a natural philosopher. Philosophy engages in disciplined and imaginative thinking about the philosophical questions common to all humans by studying the works of great philosophers. Through analysis and discussion, you’ll learn how to think critically, and understand the origins of the ideas that influence us today.

Philosophy is literally the love of wisdom. Rather than studying a particular aspect of human history or culture, philosophy takes a step back and tries to understand the nature of all inquiry. Students of philosophy examine fundamental beliefs about who we are and the world we live in – beliefs most people take to be true but never examine systematically and critically. Philosophers consider such questions as: What is the meaning of life? How should I live my life? Why be moral? What is the best form of government? Are human beings immortal? Does God exist? What is knowledge? Does the world appear to us as it really is? What makes something right, or good, or beautiful?

If coming to an understanding of the human condition is the goal of a liberal arts education, then philosophy is essential to it. But philosophy also has a practical side, which we see whenever we debate social and political questions concerning the environment and our obligations to future generations, the distribution of wealth and opportunity in society, gender equity, the relationship between science and religion, and so on. Philosophy helps us to identify and defend what is most valuable to us.

The UW Philosophy Program prides itself on being small and student-focused; this is a place where you can work closely with professors and other students in small classes, reading great philosophers from the past, and thinking and writing about the big questions.

We have an excellent record of placing our students in graduate programs in Canada and the United States as well as overseas.

Master the analytical framework and essential project management tools for budgeting, procuring, scoping, modeling, measuring, and reporting. This program equips graduates with the essential skills of project management and is aligned with the knowledge requirements of the Project Management Professional (PMP)® and Certified Associate in Project Management (CAPM)® industry-recognized certifications.

(PMP and CAPM are internationally recognized designations offered by the Project Management Institute (PMI)

Program Outcomes

• Create and execute project work plans, define project scope and deliverables, determine project resources and staffing requirements, set project milestones, develop budget proposals, and successfully close a variety of projects.
• Gain a thorough understanding of the procurement life cycle including contract (tort) laws, potential legal issues, the step-by-step methodology for developing and managing procurement specifications, documents and contracts, and best practices for the vendor selection process.
• Create a project management communication plan that builds effective stakeholder and project team communication, and gain familiarity with a variety of project reporting tools and communication templates for communication purposes throughout the project life cycle.
• Manage change in project scope, create comprehensive risk profiles, and identify and develop mitigation and avoidance strategies that protect against a variety of liabilities and damage to organizational business interests.
• Foster a dynamic team environment built on collaborative relationships, clearly define group roles and responsibilities of the project team, and constructively and proactively manage conflict in order to avoid potential harm to the project and/or project team.
• Utilize project management technologies and analytics to streamline and ease process.
• Will help prepare students to write the Project Management Professional (PMP) or Certified Associate Project Management (CAPM) designation examinations.

"Faster than a speeding chariot, more powerful than a Titan, able to leap tall columns in a single bound!" Need a more informed opinion on comics and Classics? Then take Natalie Swain's course on Classics and Comics! Here you'll learn about some of the basic processes and methods involved in the narratology of comics, and how they can be used — believe it or not — to understand ancient artefacts! You'll also consider the affect of the presentation of classics in comics and our contemporary responses to that, and you'll examine how the use of different types of media can help open up new understandings of the classical world! 

The East Asian region constitutes one of the most dynamic and intellectually rich regions in the world. The impact of East Asian economic development has been keenly felt in recent decades and the region has a major impact on world affairs. The legacy of East Asian history, religious and social values, literatures, etc., is a major factor in current affairs in the region, and this legacy will continue to shape our global future.

The EALC program is devoted to the study of East Asian cultures. The program introduces students to East Asian cultures and societies through two components: a) the study of East Asian languages (Chinese—Mandarin and Classical, and Japanese), and b) the study of East Asian cultures through a multi-disciplinary approach (Religious Studies, History, Literature, Cinema, Economics, International Development Studies). A unique feature of the program is its focus on the intellectual legacy of East Asian cultures, introduced through the study of texts and ideas in the historical and cultural contexts that shaped them. The rationale for this focus is a belief that just as East Asian economies are having a global impact beyond the East Asian region, intellectual beliefs and cultural habits will challenge hitherto global presuppositions regarding accepted practices and habits of thought.

The EALC program is administered through the Department of Religion & Culture. Graduates who are interested in careers related to East Asia in fields such as education, government, and business benefit greatly from courses in East Asian Languages & Cultures.

In addition to discipline-specific writing courses at the introductory level (please see Course Listings for more information), the Department offers a 4-Year BA with a Major in Rhetoric and Communications. This program emphasizes the interpretation, evaluation, production, and precise editing of messages for a range of audiences, media, and purposes. Students in the Major practice writing in a variety of genres and read contemporary non-fiction, analyze visual and verbal arguments, trace the impact of print and electronic media on western culture, and—through the study of theory and close attention to textual practices—examine how ideology imprints itself on discourse. Students with a BA in Rhetoric and Communications can enter graduate studies in such fields as Communications, Composition, Media Studies, and Rhetoric. They are also well prepared for public- and private-sector careers that depend on advanced analytical and communicative skills, especially in writing.

Statisticians use their expertise in agricultural research, health care research, quality control and actuarial work. In the face of uncertainty, statisticians use data to make predictions about sales, product demand, weather forecasts and product quality.  Statisticians design and analyze the results of clinical trials to study the safety and effectiveness of new medications or to compare cancer treatments.  Almost every government agency employs statisticians.  They work with specialists such as economists, biologists, chemists, and doctors to assist in the design of experiments and the analysis of research data. Statisticians are highly employable with the majority working for private corporations or government departments and agencies.

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

• Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
• Understand how to position products and services, segment markets and identify target market opportunities;
• Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
• Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
• Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
• Learn effective pricing and placement strategies;
• Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
• Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
• Examine effective distribution channels and explore ways to build efficiencies and reduce costs.