Post-Baccalaureate Diploma in Entrepreneurship

at Thompson Rivers University - Kamloops Campus Canada

The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.

After graduation, students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research at the college or university level.

Of interest to students who have a non-business degree, and who want to return to university for one or two years to acquire a specialty in a functional area of business or economics in order to enhance their employment opportunities. Students with a first degree in business, but who want to change their area of focus, may complete a post-baccalaureate diploma as well.

Program Highlights
Economics and politics is "the study of choices" and so is concerned with all areas of our lives. It provides rigorous analysis of many real world subjects: government institutions, taxes, unemployment, financial markets, international trade, development, and economic growth but also poverty, crime, pollution, healthcare, education, the environment and many other areas.

The Bachelor of Education (Secondary) STEM degree prepares students to teach science and mathematics in the context of engineering and technology in secondary school settings. Graduates qualify for a professional teaching certificate from the BC Ministry of Education, Teacher Certification Branch (TCB), certifying them to teach science and mathematics subjects in any secondary school setting. Graduates often teach in other provinces or territories in Canada and in other countries.

The BEd STEM is an intensive one-year, full-time, 64 credit program that starts in July each year and continues to the end of June in the following year. The program includes foundation courses in education, methods courses, and practica.

Upon graduation from the STEM program, you will have two degrees: the bachelor's degree in science or mathematics required for entry into this program and the Bachelor of Education (Secondary) degree.

Tourism Management Faculty strive to deliver education experiences that blend theory with practice to ensure our graduates are confident in both applying the knowledge they gain, and challenging the theories that guide tourism management practice, both essential for leaders of tomorrow.

We are dedicated to preparing graduates with the skills to provide quality tourist experiences, develop and manage tourism businesses with entrepreneurial spirit, and contribute to community development in a manner that is environmentally, socially and economically sustainable.

This two-year diploma program is designed to provide the theory and practical skills essential to begin a career in Resort and Hotel Management.

Courses in this diploma provide instruction in Hotel Operations, Food and Beverage Management and Hospitality Administration. Through use of lecture, fieldwork, case studies and practical applications, students will gain insight into management and operations in this dynamic field. In addition to hospitality related courses, students will gain experience in computer applications, accounting, finance, cost control, marketing and business communications. Graduates will have a well-rounded understanding of the industry that will increase their employability.

Students acquire a foundation in tourism related subjects including marketing, cultural issues, applied research methods, product operations and risk management. Students are then be free to explore a range of related topics such as rock climbing, surfing and skiing as well as programming, consulting and ecotourism.

Bachelor of Tourism Management
Be exposed to the latest topics and best practices, taught by experienced academics and industry professionals. Be immersed in a program with students from all over the world, in courses that blend theory with real-world experiences. Co-operative education opportunities offer relevant, hands-on learning.

In first and second year, you’ll take foundation courses in applied tourism, management practices and general tourism studies, followed by courses in third and fourth year that offer an enhanced understanding of tourism management and tourism as a social phenomenon.

In upper years, students take a combination of core courses and theme-based electives covering three interdisciplinary areas: global perspectives, understanding tourism culture and place, and designing and providing experiences.

Program Highlights
Become a leader and manager in the expanding field of tourism. The focus of the BTM is on key issues in local, regional, national and international tourism, with opportunities for international experience through Study Abroad and field schools. Learn the skills and confidence to develop your own tourism business and fill the growing need for managers in the tourism industry.

Students can also choose a specialty concentration.

• Resort Experience
• Innovation and Entrepreneurship
• Festivals and Events
• Adventure Studies

Double Degree
Spend your fourth year in the Netherlands with our double-degree option.

Acting, directing, theatre history and technical theatre courses offer students a full range of theatre options. In addition, students can acquire credit through their participation and performance in several major productions staged by the department each year.

Shift into leadership. Our Master of Nursing program offers you the knowledge, skills and abilities needed to contribute to the evolution of health policy. Through critical and creative approaches, you will be equipped to influence and support innovative change.

Our flexible, accessible graduate program offers a variety pathways to admission. You can choose core course options in Leadership and Managing Change in Health Care and Indigenous Health Leadership. Graduates will be equipped to meet the demand for advanced nursing roles within complex and dynamic health-care systems within BC, across Canada and abroad.

Program Highlights

• Earn while you learn. Flexible delivery and progress options let you to study while continuing to work.
• Program completion within two or three years.
• Student-centred curriculum choices in Indigenous health leadership, nursing practice and nurse education.
• PhD faculty engaged in high quality research in community and population health, leadership, policy development, Indigenous health and pedagogy.
• Advanced internship and practical learning experiences.
• Three completion options—thesis, major project or major paper.

Bachelor of Arts, Major in Communication
This four-year degree allows you to choose between two streams:

• Communication and New Media Studies
• Communication and Public Relations

Although there is some overlap in core courses, the two streams have different lower and upper level requirements.

Communication and New Media Studies
This stream covers the aesthetic, narrative and theoretical aspects of technology, as well as computer-mediated communication. If you have an interest in the ways technology, design and business interact, this program is for you.

Taking this stream will help you understand how "new" media fit in with forms and practices that are a part of "old" media. You will be able to anticipate developments in new media, and the genres and other patterns that they manifest — such as story and play in computer games; community, conversation and interpersonal communication with smartphones and social software; the way charisma, character and identity are communicated across a range of media.

Opportunities within the community
Three 3700 CMNS students tried their hand at deep mapping the Kamloops Art Gallery (KAG). Each played a different role on the team — social media/blogging, mapping and videography. Their objective was to deploy deep mapping as a strategy for TRU students and the Kamloops Art Gallery to co-placemake, to move away from just the consumption of the cultural products in the KAG to the creation of a community of producers and consumers where the distinction between the two is a little more blurred. One of KAG’s mandates is to create community, and one of TRU’s mandates is to connect with the community, so this worked well on so many levels. Please visit their website below. They were guided in their studies by their professor, Dr. Kathleen Scherf, employees and members of the KAG and by TRU webmaster Robline Forsythe.

Communication and Public Relations
This stream covers the practical and commercial application of communication. If you have business, tourism, entrepreneurial and public service ambitions, this program will show you how communication can enhance your business practices. Close ties with the Tourism and Business faculties offer the benefit of preparing you for a wide variety of business and event planning situations. No other such program exists in the Kamloops region.

This program offers graduates a background in communication history and theory, a wide reservoir of meaning-making skills (image-based, language-based, etc.), marketing knowledge and event planning. The communication courses offer training in strategies of communication design and the application of theory through pragmatic application. Public relations graduates should be well-rounded professional communicators who are prepared to enter the public or private sectors.