Post-Baccalaureate Diploma in Marketing

at Thompson Rivers University - Kamloops Campus Canada

Communication and New Media Studies
This stream covers the aesthetic, narrative and theoretical aspects of technology, as well as computer-mediated communication. If you have an interest in the ways technology, design and business interact, this program is for you.

Taking this stream will help you understand how "new" media fit in with forms and practices that are a part of "old" media. You will be able to anticipate developments in new media, and the genres and other patterns that they manifest — such as story and play in computer games; community, conversation and interpersonal communication with smartphones and social software; the way charisma, character and identity are communicated across a range of media.

Communication and Public Relations
This stream covers the practical and commercial application of communication. If you have business, tourism, entrepreneurial and public service ambitions, this program will show you how communication can enhance your business practices. Close ties with the Tourism and Business faculties offer the benefit of preparing you for a wide variety of business and event planning situations. No other such program exists in the Kamloops region.

This program offers graduates a background in communication history and theory, a wide reservoir of meaning-making skills (image-based, language-based, etc.), marketing knowledge and event planning. The communication courses offer training in strategies of communication design and the application of theory through pragmatic application. Public relations graduates should be well-rounded professional communicators who are prepared to enter the public or private sectors.

Highlights:-
Sociology is the study of human society. This program will give students extensive knowledge of the key social factors affecting human behaviour and also develop your skills in designing and evaluating research.

Careers:-
Some graduates go into professional programs, including TRU's education or social work departments. Others find that a sociology degree provides entry to occupations in management, government and human services agencies

Sociology:-
Sociology, the study of human society, is a broadly based liberal arts and research discipline — one of the most diversified, interesting, and practical disciplines there is. Sociologists are devoted to the study of social groups and processes, using applied logic in combination with empirical research to ascertain “what is” and “what can be.”

We believe that it is the task of sociologists to conduct critical public debate about social institutions. We seek to contribute to that debate and equip our students with the skills to do so too.

Our Sociology major will give you extensive knowledge of the key social factors affecting human behaviour and also develop your skills in designing and evaluating research. Sociology students develop many skills including:

A post-baccalaureate diploma or certificate is designed for those who already have an undergraduate degree. It is not a master’s degree, but it is more advanced than a traditional degree. Essentially, a post-bac is an alternative to a second degree. One advantage is that it takes less time to complete than a second degree.

The post-bacs in tourism are intended for those who are seeking to complement their undergraduate studies with an additional specialization, for career advancement, for a career change, for professional development or in the pursuit of life-long learning.

Highlights

Students will gain a foundation of basic knowledge and skills for working in the general field of tourism, as well as developing more specialized knowledge and skills relevant to event and festival planning and management. In the first year of the program, they will gain an overview of the industry; demonstrate understanding of issues fundamental in tourism planning, marketing, and service provision; and gain an awareness of central issues related to tourism’s engagement with culture and the natural environment, as well as exploring the experiential dimensions of this phenomenon. In the second, specialized year, they will master research skills; gain competencies relevant for creating, designing, operating, and evaluating events and festivals; and develop an understanding of the place of festivals and events within the larger tourism field and within contemporary culture.

The Bachelor of Fine Arts (BFA) degree in Visual Arts is shaped around a core curriculum of Studio and Art History/Theory courses. There is also the option to pursue a program stream in Gallery Studies. The BFA degree encourages an interdisciplinary approach to learning which takes advantage of the many facets of the university community. A student completing the degree may pursue a variety of employment opportunities or further educational studies.

Gallery studies:-
Students interested in Gallery Studies are able to take courses in and, if they choose, specialize in this area. Courses such as Gallery Management and Public Art provide the student with an understanding of gallery infrastructures and programming at the local, regional, national, and international levels, as well as the economic structure and impact of Arts communities. Other courses in curating and exhibition installation deal more specifically with the planning and implementing of exhibitions. The TRU Visual Arts Gallery and the Kamloops Art Gallery are potential teaching spaces. Directed Studies in Gallery Studies at the fourth year level allow students to pursue this area in greater depth.

Studio and art history offerings:-
The Visual Arts Program is equipped with extensive studios for courses in Ceramics, Drawing, Foundation, Painting, Photography, Printmaking (etching and silkscreen), and Sculpture, as well as Directed Studies. While instruction is offered in each studio area, we encourage students to work across these disciplines as well, particularly in the fourth year Graduating Studies offerings. Courses in these areas, as well as courses in historical, modern and contemporary Art History and Theory make up the core of the BFA.

TRU’s Visual Arts facilities also include an Art Gallery for student, faculty and other exhibitions. Students are encouraged to take part in Gallery activities through the submission of work for scheduled exhibitions, and are invited to consider proposing exhibitions for the Gallery as well. The Gallery is also used as a venue for presenting the work of artists from across Canada who come to TRU as part of our Visiting Artist program.

Of interest to students who have a non-business degree and want to return to university for one or two years to acquire a specialty in a functional area of business. Students with a first degree in business, but who want to change their area of focus, may complete a post-baccalaureate diploma as well.

The accounting major is a rigorous program that prepares students to become an integral part of an organization's financial management team or to enter public practice as an auditor, tax specialist, or consultant. Governments, non-profits, major corporations, small businesses, and high-worth individuals all need accountants to manage their financial affairs.

The two main focusses of accounting are public and management accounting. Public accountants provide audit, tax, and consulting services to the organizations that engage their services. Management accountants work for an organization providing professional service to that same organization like a corporation or government entity.

Upon graduation, most students choose to pursue the Chartered Professional Accountant (CPA) designation. With the Accounting Major, students will receive all Exemptions from the CPA Prerequisite Education Program (PREP) and move directly to the CPA Professional Educational Program (PEP) if they meet the Grade Requirement. Here they engage in advanced study and learn how to integrate material relating to the six CPA core competency areas of financial reporting, strategy and governance, management accounting, audit and assurance, finance, and taxation. PEP consists of five modules and an exam preparation course and culminates in students writing the rigorous Common Final Exam. After completing the 30-month work experience requirement, students are awarded the CPA designation.

Once they are established in the profession, many accountants go on to earn a second, more specialized designation. Some also complete graduate degrees and pursue careers in education or research at the college or university level. No matter what they choose, accountants are professionals who make a life-long commitment to remaining current in the discipline. The CPA society enforces this through its professional development requirements.

For those students wanting only an exposure to accounting, an accounting minor is also available.

Bachelor of Arts, Major in Communication
This four-year degree allows you to choose between two streams:

• Communication and New Media Studies
• Communication and Public Relations

Although there is some overlap in core courses, the two streams have different lower and upper level requirements.

Communication and New Media Studies
This stream covers the aesthetic, narrative and theoretical aspects of technology, as well as computer-mediated communication. If you have an interest in the ways technology, design and business interact, this program is for you.

Taking this stream will help you understand how "new" media fit in with forms and practices that are a part of "old" media. You will be able to anticipate developments in new media, and the genres and other patterns that they manifest — such as story and play in computer games; community, conversation and interpersonal communication with smartphones and social software; the way charisma, character and identity are communicated across a range of media.

Opportunities within the community
Three 3700 CMNS students tried their hand at deep mapping the Kamloops Art Gallery (KAG). Each played a different role on the team — social media/blogging, mapping and videography. Their objective was to deploy deep mapping as a strategy for TRU students and the Kamloops Art Gallery to co-placemake, to move away from just the consumption of the cultural products in the KAG to the creation of a community of producers and consumers where the distinction between the two is a little more blurred. One of KAG’s mandates is to create community, and one of TRU’s mandates is to connect with the community, so this worked well on so many levels. Please visit their website below. They were guided in their studies by their professor, Dr. Kathleen Scherf, employees and members of the KAG and by TRU webmaster Robline Forsythe.

Communication and Public Relations
This stream covers the practical and commercial application of communication. If you have business, tourism, entrepreneurial and public service ambitions, this program will show you how communication can enhance your business practices. Close ties with the Tourism and Business faculties offer the benefit of preparing you for a wide variety of business and event planning situations. No other such program exists in the Kamloops region.

This program offers graduates a background in communication history and theory, a wide reservoir of meaning-making skills (image-based, language-based, etc.), marketing knowledge and event planning. The communication courses offer training in strategies of communication design and the application of theory through pragmatic application. Public relations graduates should be well-rounded professional communicators who are prepared to enter the public or private sectors.

The practical side of the program focuses on writing, editing, interviewing, taking photographs, and working with new technology to produce print and online publications. The theory side emphasizes media law, journalistic ethics, decision-making, and critical thinking.

The diploma emphasizes the application of computers to the solution of business related problems. The academic training combines technical and computer skills with communication skills (written and oral) and business skills. A commitment to professionalism is an essential characteristic of the diploma.

Highlights

Become proficient in the application of computers to the solution of business-related problems. Your academic training will combine technical and computer skills with communication and business skills. Your diploma credits count towards completion of the Bachelor of Computing Science.

The Supply Chain Management Major is all about doing things “right.” Students learn to provide consumers with the right product, at the right place and time, and at the right level of value. A supply chain has three primary functions. Procurement is sourcing of the materials, supplies and services needed by an organization. Operations deals with using these inputs to manufacture goods and provide services. Transportation and logistics involves delivering products to consumers. The goal in all these areas is to maximize customer satisfaction and corporate profitability. These efforts have led to many business innovations such as single and global sourcing, design for manufacturing, agile and lean manufacturing, advanced analytics, 3-D printing, and green supply chains.

Increasingly, companies are outsourcing different supply chain management tasks to external partners to benefit from their expertise and to focus more on their own core competencies. This trend has reduced corporate investments in inventory and infrastructure and resulted in more flexible supply chains, but it is making supply chains increasingly interdependent and complex especially in today’s global business environment. Students with strong quantitative and computing skills and an array of multi-cultural and entrepreneurship experiences will become valued supply chain management professionals.