Bachelor of Business Administration in Marketing and Consumer Culture (Specialization)

at Trent University Peterborough Canada

You want to become an innovative business leader or entrepreneur. No other program will help you get there better than Trent’s exclusive Bachelor of Business Administration. By examining corporate, self-employment, online, small business, and other business models, you’ll learn the fundamentals of leadership and management, gaining a deep understanding of the organization of business and its role in today’s highly-digital world.

Marketing & Consumer Culture (Specialization):-
Don’t just study marketing – turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions.

Almost 200 new businesses are started worldwide every minute. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This Business Administration specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises, all to successfully reach and build relationships with your target audience.

Resume Boosters:-

• Leave your mark at Trent through a fourth-year legacy project or undertake a community-based research project with local businesses
• 100 hours of hands-on professional experience completing internships with business sector companies and organizations
• Compete in local and national business competitions, including Jeux du Commerce, Pitch It, Durham Ideas Den, and Bears’ Lair