Associate of Arts in Marketing

at University Canada West Canada

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Psychology

• Learn about human behaviour, including cognition, the brain, abnormal behaviours, data analysis, research methodology including the scientific basis of behaviour.
• The brain, the nervous system, genes, sensory processes, perception, consciousness, learning and memory.
• Lifespan and development, personality theory, social psychology, motivation and work, psychopathology and therapy, and stress and health.
• History in psychology, research methods and data analysis.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Hospitality and Tourism

• Learn about business in the hospitality and tourism industry.
• Concepts and issues within this industry, and the growth trends and linkages between them.
• Importance of building beneficial and long-term customer relationships through the principles and strategies of customer service.
• Development of problem-solving skills in preparation for meeting customer expectations.
• Development of excellent service skills, which will lead to the highest levels of customer satisfaction.
• Principles of food and beverage management operations for high-quality service and increased productivity that meet consumer demands.
• Business ethics and marketing strategies for solving real-time problems.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Marketing

• A focus on marketing principles, the service sector, digital strategy, ethics and how to conduct research.
• Fundamentals of marketing and the relationships between companies, their customers and their competition.
• Marketing research from the perspective of a marketing manager.
• The initiation, design and interpretation of research, as an aid to marketing decision-making.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Social Justice

• The dynamics of social inclusion and exclusion, as well as how rights, resources and equity are distributed among and by members of society.
• How social, political, legal, economic, and educational institutions can be privileging and oppressing forces that impact our inequality, livelihood, rights, health, well-being and access to justice.
• How institutional policies and social practices have a disproportionately negative impact on marginalized groups, and how institutions engage in social injustice through systemic discrimination (e.g., racism, xenophobia, classism, sexism).
• Real world examples of injustices are reviewed with the aim of exploring empowering responses and solutions, and thoughtful resistance and informed activism.
• How social justice is relevant to the criminal justice system

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Management

• Learn about the role of managers in organizations and their relationship with the government, globalization, ecological issues, business systems and environments, and the importance of ethics and social responsibility.
• Business organization, primary organizational structures, different operational divisions, business processes, how businesses are financed, business and risk and corporate responsibilities to shareholders and employees.
• Distinctive characteristics of organizations based on culture, composition and history.
• How the behaviour of individuals and groups in work environments affect organizational performance and the dynamics of organizational relationships.
• Role of managers in a socially responsible 21st Century business environment.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Economics

• A focus on microeconomics and macroeconomics.
• Overview of public policy, labour economics, health economics, finance and sport.
• How economics impacts business, banking, financial markets and the environment.
• How economics contributes to the sustainability of our planet.
• How economics contributes to a world with no poverty or homelessness.
• How can the economy support the health and well-being of an aging population.
• How immigrants contribute to a growing economy and to the knowledge economy.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Associate of Arts (AA Streams)

• Accounting
• Economics
• Hospitality and Tourism
• Management
• Marketing
• Media Communication
• Psychology
• Social Justice

The Master of Business Administration (MBA) program from UCW will prepare you for leadership on the global stage. This program is accredited by ACBSP. You will take the most challenging situations in your stride, apply pragmatic solutions to problems you encounter and ultimately drive the success of an organization with your informed decision-making.

Graduates of the MBA program will be able to:

• Respond strategically to business challenges and opportunities.
• Assess ethical implications of business activities.
• Develop, implement and evaluate solutions to business problems.
• Formulate business decisions and systematic analysis that reflects critical thinking.
• Demonstrate effective skills to collaborate with diverse groups of people.
• Lead teams through the resolution of problems and successful completion of projects and tasks.
• Integrate personal values and perspectives into problem solving and take responsibility for decisions.
• Communicate ideas persuasively (written and oral) as a result of thorough analysis of information.
• Gather, analyze and synthesize information for a business context.

The Bachelor of Commerce (BCom) will provide you with a broad foundation knowledge of contemporary business and its practices. Based in Vancouver, Canada, this ACBSP-accredited degree prepares you for a successful career in business or management, where you will contribute constructively to a global economy.

Graduates of the BCom program will:

• Have a comprehensive understanding of contemporary business practices across all areas of business management.
• Know how to conduct business in a multicultural environment, spanning international borders and working cross-culturally.
• Have the ability to use interdisciplinary approaches to solve problems and create new business opportunities.
• Be able to use critical thinking to analyze and interpret information to make informed decisions.

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

• Workplace problem-solving skills
• Ability to work in teams
• Leadership skills for the workplace
• Communications and soft skills for employability

Media Communication

• Introduction to mass media, contemporary communication practices, communications theory, writing for the media and visual applications.
• Foundational concepts influencing communication and messaging, including social science, political science and psychology.
• Mass communication’s vital role in society, specifically through media institutions, theories, practices, professional fields, and effects on society, groups and individuals.
• Helps students improve their interpersonal, critical thinking, problem-solving, and oral and written communication skills critical for employment in this field.