Bachelor of Management in Marketing

at University of Lethbridge - Lethbridge Campus Canada

Kinesiology is the study of human movement through physical activity and the critical role it plays from both an individual and cultural perspective. It also helps us understand the mechanics of human motion.

Our programs are designed to provide you with the opportunity to study the theoretical and practical applications of activity as a cultural form, as well as individual performance at all levels of involvement and all ages.

You will also gain an understanding of movement through the integration of specialized knowledge found in topics like anatomy, biomechanics, culture, exercise physiology, leadership, media, motor control, race and ethnicity.

You will have access to state-of-the-art laboratories, as well as the 1st Choice Savings Centre for Sport and Wellness, with its indoor track, pool and climbing wall

Our rigorous program of hands-on theatre experiences will enable you to refine your artistic techniques and develop creativity, confidence, and discipline that will serve you for a lifetime. Courses in theatre history and theory provide a comprehensive understanding of drama’s essential role in society.

Your program allows you to focus your attention on performance and technical/design courses, understand and appreciate dramatic arts from around the world and immerse yourself in the study of culture and creativity. Compliment your studies with courses from art, humanities, sciences and social sciences

Customize your BA (Dramatic Arts)

• The BA (Dramatic Arts) allows for minors and a higher number of non-major courses then a Bachelor of Fine Arts – Dramatic Arts.
• If you are interested in both art and science, a BA & BSc (Dramatic Arts) allows for double majors: one in art and one in the sciences
• Combine your love of drama with a management degree from the Dhillon School of Business if your goal is to influence business operations in the cultural sector You will also have full access to co-operative education, international exchanges, independent and applied studies, as well as volunteer opportunities.

Performances

Participate in a dynamic season of theatre activities, including Mainstage productions supervised by professors, the student-run TheatreXtra series, and an array of practical workshops, play readings, public forums, and special events.

Political science is the systematic study of government, politics, and political behaviour, both empirically and normatively. Empirically, it looks at how political conflict is organized and resolved, how rulers are chosen, how governmental decisions are taken, and what policies and laws are determined and implemented, in settings ranging from Canada as a whole to our provincial and local governments to other countries to the relations amongst countries. Normatively, it considers how political actors understand their obligations towards one another, and the degree to which decisions are made out of a sense of right or out of expediency.

As a political science major, you will study the principles, organizations, and administration of government. The major includes both management and political science courses. The political science major offers flexibility to choose courses that fit your personal and career interests. In addition to the required courses, political science majors can choose six political science and three management electives.

Additional Management Opportunities
Once you have chosen your major, consider the option of working toward a secondary area of focus. A four-course minor will enhance your resume and complement your major. A minor may be required or optional depending on your major and will be recognized on your transcript. Some minors are not available in all programs.

• First Nations' Governance
• Information Systems (suspended until further notice)
• International Management
• Language (available to International Management majors only)
• New Media
• Population Health
• Social Responsibility
• Supply Chain Management

Psychology delves into what makes people tick. Psychologists study the relationship between mind and behaviour by investigating the nature of thought processes and behaviours in humans and other animals.

Psychologists also study the evolutionary, social and cultural factors affecting the development of our thoughts and behaviours, focusing on topics that have a direct bearing on our day-to-day experience.

A major in Psychology will help you develop skills in analyzing and interpreting complex material, particularly as it relates to behaviour. You will learn theories of how people interpret the world and act in it, as well as theories of human behaviour.

As a psychology student, you will learn from those at the forefront of psychological research. Our faculty members are regularly published in the top journals and make an ongoing contribution to an ever-advancing field.

You will inevitably become a savvy and critical consumer of evidence-based information related to people’s behaviour such as self-help, psychological and medical advice.

Mathematics is the study of structure and patterns in numbers and shapes. It is an active research area, providing a language, theories and models to solve complex problems across a wide variety of scientific, industrial and economic sectors.

Over the past century, discoveries in pure mathematics have found unexpected applications in science, industry and finance, such as: secure internet transactions, Google, DNA sequencing and the stock market. 

As a math student, you will study both pure and applied mathematics, giving you the opportunity to see real-world applications of your studies.

The program offers courses in four main areas: algebra, analysis, number theory and geometry, and statistics. Many students opt to combine math with courses in physics, computer science, chemistry, economics, management or other areas of interest.

A mathematics education provides a solid training that is sought after by employers and allows flexibility in your career choices. You will learn to tackle difficult problems employing a variety of theories and statistical models. You’ll also learn to communicate your expertise by combining your technical skills with a sound liberal education.

You will have access to state-of-the-art science and research facilities. Our computer labs feature the latest equipment and our small class sizes ensure access to your instructors whenever you need it.

English is not just about the rhetorical and creative aspects of literature. It’s about examining history, culture, psychology, sociology, philosophy, and the human condition to determine what a text means in the context of when and where it was written, and how it relates to us today.

Language is the primary means by which we communicate our values, our ideals and our vision. The study of English asks fundamental questions about literature and how we, as humans, express ourselves and interact with others. It is the science of communication and critical inquiry.

Learn how we use language in the world at large, and consider the functions, structures and significance of literature over time. Develop an excellent foundation for a career in virtually any professional capacity due to the cross-disciplinary nature of this program.

Agricultural studies delves into the relationships between the social, economic, political and environmental factors that affect the agricultural sector — from farm level production to international policy.

This unique program focuses on both the art and the science of agricultural practices from theoretical and applied perspectives, including extensive lab experience and a special emphasis on current issues and cutting-edge research.

You will develop an expansive breadth and depth of knowledge in all things agriculture. Firmly grounded in the humanities and natural and social sciences, this liberal education approach ensures comprehensive, multi-faceted exposure to the study of agriculture and agri-food.

Agricultural studies takes full advantage resources and course offerings in the Departments of Biological Sciences, Chemistry & Biochemistry, Geography and Economics.

This broad range of perspectives will expand your understanding of issues such as policy development, the farm as a production unit and the environmental implications of land use. You’ll also be exposed to the latest developments in genetic engineering, precision farming and animal nutrition, to name just a few.

Human resources and labour relations professionals manage any organization’s greatest resource - its people!

Competent, culturally sensitive and highly organized, human resource and labour relations professionals add significant value and display competence in an array of specialized areas, including: talent management; employment law; health and safety, performance management; training and development; and diversity and inclusion.

Professionals with this degree are strategic leaders in the organization. They are critical for the successful management of complex and constantly evolving environments. They work with both employers and employees to create productive and fair workplaces.

Human Resource Management and Labour Relations managers are also among the most in-demand jobs in Canada in 2019 (randstad.ca).

About the Human Resource Management and Labour Relations (HRMLR) major
Students majoring in HRMLR study a broad range of topics including how and why people behave as they do in organizations, managing organizational change, identifying training needs and creating opportunities for employee career development, managing in a unionized environment, leading people and teams, ensuring the work environment is physically and psychologically healthy, and managing diverse workplaces.

Students should take Research Methodology (MGT 2700) as early as possible, as it provides a foundation for the senior-level courses. uLethbridge offers a wide variety of electives, not all of which are offered every term. Plan in advance to ensure you can take all of the courses that interest you.

Political Science is the systematic study of government, politics and political behaviour. It studies how a society governs itself at all levels and various ideas about how it should be governed in the future.

As a political science student you will study how political conflict is organized and resolved in the “real world.” You will look at how rulers are chosen, governmental decisions are taken and how decision-making processes are organized. You’ll learn how governments design and implement their laws and policies in Canada and abroad.

You will also consider how political leaders understand their obligations towards one another and how decisions are shaped by different views of “what’s right,” “what works” and “what’s possible” in different circumstances.

The Department of Political Science offers four sub-fields of study and encourages you to choose a variety of courses from each area to ensure you gain a broad view of the discipline. These are: Canadian Politics, Comparative Politics, International Relations, and Political Theory.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

If you are strategic, creative, practical, enjoy both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), marketing may interest you. While different types of marketing jobs require different skill sets, some of the main skills a marketer needs are to communicate effectively, work independently, be self-motivated and show initiative.