Bachelor of Arts in Classics

at University of New Brunswick - Fredericton Campus Canada

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real-world experience and perspectives. In fact, many of your marketing courses allow you to apply your learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.

Why Marketing at UNB?
At UNB’s Fredericton campus you can specialize in marketing by completing an honours or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Experiential learning:

• Marketing internship
• Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Coursework requiring partnerships with local businesses to develop marketing strategies

Skills you will acquire:

• Identify customer needs through market research
• Develop research methodologies
• Analyze, interpret, and present data
• Implement marketing strategies to promote products and services
• Plan and execute marketing plans
• Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations
• Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research

The mysteries of number theory and the geometry of curved spaces: these are areas with important applications in data security, computer design and cosmology. For ages, through research both pure and applied, mathematicians have made invisible and unsung contributions to advancements in science and technology, and the importance of mathematical training is increasingly recognized by employers and governments around the world.

In numerous rankings of careers, a significant portion of the top careers are math-intensive, and a degree in Mathematics provides excellent training.  For instance, CareerCast annually ranks 200 careers according to environment, income, outlook, and stress, and Mathematician, Actuary, Statistician, Data Scientist, Information Security Analyst, and Computer Systems Analyst regularly rank in the top ten.

Two Options

Mathematics:The mathematics major degree is designed to prepare you with a career in industry, government or education. Mathematics students are urged to obtain some expertise in an area of application such as the physical sciences, computer science, engineering or business.

Statistics: The statistics major degree is designed to prepare you with a career in industry or government as well as to provide a background for graduate study. Statistics students are urged to obtain some expertise in an area of applications such as the physical sciences, forestry, or computer science.

Hands-on learning

• There are summer employment opportunities (e.g. NSERCs Undergraduate Student Research Awards) for upper-year students
• The Faculty of Science has a Co-op degree program

Skills you will acquire:

• Creating coherent, logical arguments, and identifying/rectifying illogical ones
• Manipulating intricate ideas and following sophisticated reasoning
• The ability to relate abstract ideas to real-world situations
• Confronting difficult, unsolved problems with precision, attention to detail, and confidence
• Creating mathematical models of real-world problems, identifying key issues, assumptions, and limitations

The Faculties of Arts and Science at UNB in Fredericton work together to offer a combined arts and science four-year degree program. The BAS is a joint degree in Arts and Science. It provides you with an in-depth scientific education, as well as an understanding of people and the analytical and critical thinking skills acquired in an Arts degree.

Geological Engineers explore, protect, and responsibly develop the Earth’s water, mineral, and energy resources. They also ensure that engineering structures are designed for long-term stability and safety, taking geological conditions and hazards into account.

Why Geological Engineering at UNB?
UNB offers the only geological engineering program in Atlantic Canada. As a joint initiative from the Department of Earth Sciences and the Department of Civil Engineering, your degree will focus on one of the three specialized learning streams: geoenvironmental, geotechnical, and mineral resources. Small class sizes provide excellent access to mentorship and opportunities to participate in groundbreaking research. Additionally, the program takes advantage of New Brunswick’s incredible geological diversity to offer students hands-on training.

Hands-on learning
Students complete three field schools as part of their degree. They may also participate in two subsidized field trips to international destinations of outstanding geological significance. Students complete a design course in each year of their degree, culminating with a full-year team design project. Students may also enroll in the Engineering Co-op Program as part of their degree.

Skills you will acquire:

• Multi-disciplinary education in the use of geological, geotechnical, geophysical, geochemical, and hydrological methods to investigate the Earth’s materials and resources
• Judgment skills to critically assess and integrate data
• Design skills to make safe, environmentally responsible, and economically feasible decisions and recommendations
• Communication skills to explain findings to other professionals and to a public increasingly conscious of environmental impacts

Creative. Innovative. Strategic. Those are the ingredients of a successful entrepreneur. And those are the ingredients UNB will hand you through its Entrepreneurship program.

You’ll learn how to recognize opportunities, refine your ideas, and launch businesses. Even if you’re not interested in running your own business, our program will teach you to be creative, strategic, and innovative so that you can help organizations and communities thrive.

Why Entrepreneurship at UNB?
Home to one of the most innovative entrepreneurial ecosystems in the country, UNB was named Canada's most entrepreneurial university by Startup Canada in 2014. You’ll learn from prestigious faculty members, recognized for teaching and research, and from prominent business leaders through partnerships and competitions. At UNB's Fredericton campus you can specialize in entrepreneurship by completing a concentration.

In the six credit hour Venture Assessment course you will work with our partners at the New Brunswick Innovation Foundation (NBIF) to assess startups in their portfolio to determine if they are investment ready. Additionally, you will analyze and deliberate over applications from UNB-led startups to recommend up to two real cash investments each year from the Fraser Student Venture Fund.

Hands-on learning:

• Annual business plan competition – winners can receive cash prizes to launch startups
• Co-operative Education (Co-op) program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.

Skills you will acquire:

• Recognize entrepreneurial and investment opportunities
• Analyze market opportunities
• Write effective business plans
• Analyze and communicate financial forecasts
• Develop business plans, including Lean Launch Pad and customer validation approaches
• Deliver a professional and persuasive “pitch” to potential partners and investors

Computer science isn't just about computers; it's about using computers to understand and solve large problems. Combating climate change, finding cures for diseases, helping children learn - solving any of these issues can begin by studying computer science. Information and Communication Technology (ICT) is part of almost everything you do from the car you drive to the movies you watch to the cell phone you use. It drives innovation in nearly every area of your life. Computing professionals are the creative people who are responsible for many of these innovations. That means career options in computer science are limited only by your imagination.

Through a mix of theory and practical experience, you will learn the fundamentals of computer science, including how to design and build software, how to develop effective ways to solve problems, and how to create new and better ways of using computers. You will study the latest technologies and ideas in this rapidly evolving field.

Why Computer Science at UNB?

• Employability – many incoming students have guaranteed jobs waiting for them when they graduate.
• Hands-on experience – gain valuable work experience and earn money through our co-op program.
• Flexibility – choose from concurrent degree programs with Arts, Science, or Geodesy & Geomatics.

A UNB degree in the Faculty of Computer Science will help enlarge your world-view and give you the background and qualifications needed to pursue rewarding careers in computing.

The degree programs offered through the Faculty of Computer Science gives students the opportunity to learn how to design and build innovative computer applications, and help to solve problems in all areas of life. They'll develop creativity, teamwork, and leadership skills, and dream up new ways for connected computing to improve the way we live.

Specialization

• Cybersecurity

The Department of Culture and Media Studies houses specialists in media studies, literatures, film, music, and languages. This multidisciplinary group is dedicated to fostering broad understandings of culture while also offering opportunities for students to engage critically and creatively with an array of media arts, global cultures and musical traditions.
The language courses are a continuous series and must be taken in the normal sequence. Students with some prior knowledge of Spanish should have this assessed in order to be placed at their proper level. The first two years provide students with a solid working knowledge of Spanish. Students may change streams in consultation with the Department.

Logistics is one of the most important jobs in the world. Without it, world food shortages would lead to utter chaos, and society as we know it would cease to function.

Study Logistics at UNB and you’ll learn what it takes to move materials, people, energy, and information, while reducing cost, improving customer service, and providing an organization with greater flexibility and competitiveness.

Why Logistics at UNB?
At UNB's Fredericton campus, you can concentrate your BBA in logistics and, you’ll learn from innovative instructors recognized for innovative logistics research. In addition, business grads with logistics and data analysis training are in high demand, both in New Brunswick and around the world.

Hands-on learning:

• Co-operative Education (Co-op) program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Logistics competition sponsored by New Brunswick businesses

Skills you will acquire:

• Managing uncertainty and risk within supply chains
• Segmenting different customer products and channels, and designing optimal logistics strategies
• Identifying, designing, and implementing forecasting methods
• Identifying, designing, and implementing inventory replenishment policies
• Selecting optimal transportation routes

Economics explains almost everything. Food prices. Gas prices. Political decisions. Personal choices. Interest rates. Taxes. All of it can be explained through economics. Through the Bachelor of Business Administration (BBA) program at UNB, you’ll learn the foundations of economics and how it shapes our world. You’ll learn how to explain economic phenomenon, analyze economic impacts, and recommend ways to solve complex economic problems.

Why Economics at UNB?
At UNB 's Fredericton campus you have the option to complete an honours in economics and you will learn from faculty members recognized nationally and internationally for teaching and research. Small class sizes means greater interaction between you, your instructors, and your colleagues.

Hands-on learning:

• Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.

Skills you will acquire:

• Interpreting and communicating complex economic issues
• Presenting solutions to solve economic problems or interpret markets
• Implementing concrete economic strategies based on theoretical information
• Conducting and explaining scientific research
• Building models to explain and predict economic behaviour

Data science for finance: this is the best way to describe our Master in Quantitative Investment Management (MQIM) program. This one-of-a-kind one-year graduate program will prepare you for a specialized career in quantitative investment management. The program equips graduates with the fundamentals of finance knowledge combined with analytic and programming skills, as well as professional development competencies demanded by the finance industry. 

Quantitative Investment Management integrates tools from finance, economics, applied mathematics, statistics and computer programming to address problems in derivative securities valuation, dynamic investment strategies and risk management. These skills are sought by investment and commercial banks, trading companies, hedge funds, insurance companies, corporate risk managers and regulatory agencies. 

After completing the MQIM you will be qualified for positions such as: 

• Analyst 
• Data Scientist
• Portfolio or risk manager/associate
• Quantitative analyst or developer
• Trading associate

You will be qualified to work for pension funds, hedge funds, investment consulting firms, investment and commercial banks, insurance companies, and regulatory agencies, as well as any company that hires data analysts. Quantitative investment skills are in high demand!