Bachelor of Arts in English

at University of New Brunswick - Fredericton Campus Canada

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real-world experience and perspectives. In fact, many of your marketing courses allow you to apply your learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.

Why Marketing at UNB?
At UNB’s Fredericton campus you can specialize in marketing by completing an honours or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Experiential learning:

• Marketing internship
• Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
• Coursework requiring partnerships with local businesses to develop marketing strategies

Skills you will acquire:

• Identify customer needs through market research
• Develop research methodologies
• Analyze, interpret, and present data
• Implement marketing strategies to promote products and services
• Plan and execute marketing plans
• Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations
• Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research

It is not the policy of the Science Faculty to set out rigid pre-professional programs. Each professional school has its own entrance requirements and it is necessary that the student ascertain these requirements in order to be sure of qualifying as a candidate for admission to that particular school. UNB does offer the courses necessary to qualify a student for entrance into professional programs.

Experience has shown that, where possible, it is highly desirable for the pre-professional student to obtain a bachelor’s degree before applying for entrance to the professional school.

Students interested in meeting the entrance requirements for any professional program should meet with an assistant dean for advice before selecting their courses.

The Film Studies Minor offers students from all faculties the opportunity to study film (and video) from a variety of perspectives, including theory, history, and analysis, as well as a range of topics around national cinemas and genres, among others. In addition, students have the opportunity to study film from creative and practical perspectives in production and other practice-driven courses as well as creative writing for the screen. For details of courses and requirements, see below.

Finance is about finding the most effective way to use the money you have, the money you'll make, and the money you'll spend.

UNB’s Finance program will teach you how to plan, manage, and analyze an organization’s financial activities and make important investment decisions that will maximize profits. You’ll learn about key business principles, such as investments, budgets, and mergers and acquisitions, and you’ll explore how individuals and businesses use resources over time.

Why Finance at UNB?
At UNB's Fredericton campus you can specialize in finance by completing the honours or concentration, and you’ll have the opportunity to train at UNB’s state-of-the-art Financial Lab and work toward Bloomberg certification.
You’ll learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater interaction between you, your instructors, and your peers.

Experiential learning
Experience financial management first hand through the following:

• Finance internship
• Co-operative Education (Co-op) program accredited by the Canadian Association for Co-operative Education.
• Student Investment Fund coursework – manage a fund now worth over $8 million, and prepare for Chartered Financial Analyst (CFA) designation
• Finance club – networking opportunities with financial professionals
• Certificate programs in business administration

Skills you will acquire:

• Proficient with financial software such as Bloomberg (can lead to Bloomberg certification)
• Manage assets and liabilities of a publicly-owned enterprise
• Manage and analyze financial assets (securities)
• Understand how global economic situations impact financial planning and decisions
• Understand capital markets

Economists are excited by changing environments and unique challenges. When you study economics, you’re examining decision-making processes at the personal and political level and contributing to a way of thinking that will influence countless social issues, including: poverty, climate change, health care, international development, globalization, immigration, financial institutions, and government regulations.

Economics will prepare you for a career of investigating and analyzing economic events, forecasting trends, and creating efficient policies while innovating current systems.

Why Economics at UNB?
We take a comprehensive approach to the study of economics. At UNB, students build strong fundamentals by gaining knowledge about modern economic issues and problems facing our current system.

Hands-on learning

• Enjoy work-study opportunities that engage your interests
• Travel abroad through our exchange programs
• Attend/participate in conferences and workshops

Skills you will acquire

• Knowledge of economic policies
• Effective Communication
• Statistical and quantitative analysis
• Writing coherent and persuasive economic reports

In the Chemical Engineering program at UNB, you’ll learn how to transform raw materials into useful products while protecting the environment, managing resources, and meeting strict health and safety standards. You’ll also explore chemical processes that improve efficiency, reduce costs, and increase safety and security. Examples include the development of more affordable drugs, more efficient fuels, and better pollution controls. In other words, you’ll explore ways to make the world a better place. 

Chemical Engineering is available as a major in the Bachelor of Science in Engineering program. Two option programs within the technical electives stream are available: Energy Conversion Engineering and Biomedical Engineering. 

Why Chemical Engineering at UNB?
UNB’s Chemical Engineering program consists of award-winning professors in teaching and research as well as students who have been recognized nationally for the quality of their senior design projects. In addition, our small class sizes mean greater interaction between you, your instructors, and your peers. 

Hands-on learning:

• Co-operative Education (Co-op) program
• Laboratory experience
• Chemical plant design course/project

Skills you will acquire:

• Communication (written and oral)
• Problem solving
• Critical thinking
• Teamwork
• Organizational
• Interpersonal

A Bachelor of Science in Forestry (BScF) is about trees, plants, water, and wildlife management – the atmosphere, soils, and landscapes. It’s about people’s beliefs and values. It’s about the economy and about spirit. BScF is about managing all these in sustainable ways. It’s about solving complex problems for the benefit of current and future generations.

Why Forestry at UNB?
The BScF program at UNB is one of the oldest in Canada and has been offered for more than 100 years. We have a deep history in producing graduates who are much sought after in the industry, and many have gone on to become leaders in the field. We are the only English Faculty of Forestry in Atlantic Canada.

Hands-on learning
You will learn outdoors in our university’s forests, including the 1,500-hectare University Forest near the Fredericton campus. You will also collaborate on projects with the scientists and managers at the nearby Atlantic Forestry Research Centre and at the headquarters of the New Brunswick Department of Natural Resources.

Skills you will acquire

• Highly-developed calculation and computing skills
• GIS/GPS technology skills
• Registered Professional Forester designation
• Know how the forest should be harvested and replanted in ways that sustain its resources and protect wildlife
• Use management strategies on the forest ecosystem
• Manage the flow of goods and services from the forest while still protecting it

The environmental geosciences provide earth-science students who have environmental or interdisciplinary interests with a background to pursue careers or graduate studies in environmentally related geoscience fields, especially in areas related to water resources, water contamination and remediation, oceanography and climate change.

Many earth scientists are interdisciplinary.

• Geochemists deal with the chemical make-up of everything from surface and ground waters to magmas and rocks in the earth's crust; with using geochemical techniques in the discovery of new mineral and energy reserves; and in addressing environmental concerns with the extraction of these reserves.
• Biogeochemists investigate the cycling through the global environment of chemical elements, from essential "nutrients" such as carbon, nitrogen, and phosphorus, to toxic metals such as mercury and uranium.
• Geobiologists are concerned with the paleontology, biogeography, and morpho-behavioural functional evolution of fossils; paleoecological aspects of ancient life forms, their history, and the evolution of life; and establishing a relative time frame for past geological and climatic events.
• Geophysicists measure and study the gravity, magnetic, and electrical fields of the earth; record and analyze seismic waves generated by earthquakes and man-made sources; and image subsurface water and hydrocarbon reservoirs and leakage.

If you’re curious about the social-psychological aspects of recreation, sports, and physical activity, UNB’s Bachelor of Recreation and Sport Studies program is designed for you. This four-year program balances theory and hands-on practice. With options for honours, directed studies, and exciting work placements, the BRSS will prepare you for a meaningful career of creating, managing, and executing programs that contribute to healthy communities and healthy lives.

Why Recreation and Sport Studies at UNB?
Since 1957, UNB’s Faculty of Kinesiology has been growing a reputation as a national leader in kinesiology, recreation, and sport and wellness. Our program excels at personalized learning and professional preparation. The BRSS takes a comprehensive approach to the study of human movement, offering innovative and timely courses, small class sizes, and first-class faculty and staff. Our goal is to provide you with the critical thinking skills and creative passion for a rewarding career in the realm of physical activity, recreation, sport, and health and wellness.

Hands-on learning

• Practicums: Some students choose to learn directly from a health care worker; others assist with coaching a team, or they volunteer with a community agency.
• Professional Internships: Internships are longer versions of practicums. These are unpaid, four-month, full-time placements with an organization best suited to your career goals. You’ll become part of a professional team, learning and contributing as you go.

Skills you will acquire

• Physical Literacy
• How to build and innovate team dynamics
• Research and analytical skills to assist with the design, administration, implementation, monitoring, and evaluation of a recreation or sport program
• The ability to identify ethical issues Effective Communication

Russian and Eurasian Studies is an interdisciplinary major and minor program administered by a committee drawn from the departments involved in the program. Interested students should first contact the Director who is the representative from the Russian section of the Department of Culture and Language Studies.

PROGRAMS OF STUDY

• Major in Russian and Eurasian Studies
  • A major in Russian and Eurasian Studies shall consist of a minimum of 30 ch of advanced level courses relating to Russia and the former Soviet Union and Eastern Europe. To qualify to enter this program, students must first have satisfactorily completed 6 ch in the Russian language at the introductory level (RUSS 1013 and RUSS 1023 ) and 6 ch at the intermediate level (RUSS 2013 and RUSS 2023). The 30 ch for the Major will be selected from the list below and must meet the following requirements: