Bachelor of Business Administration in Marketing

at University of Prince Edward Island Canada

History is our collective memory. History shapes our identity, informing who we are as individuals, communities and nations. In our modern complex and diverse world, the study of history has never been more relevant. Understanding the origins and developments of institutions and ideas, tensions and conflicts, societies and civilizations improves our social awareness and provides insight into the perspectives of others, allowing us to make informed decisions about future courses of action.

Studying history provides students with a tool box of transferable skills that will serve them well in today’s evolving job market. History students are trained to be excellent researchers, tracking down information and communicating their analysis with clarity and confidence. A History degree at UPEI will hone students’ abilities to weigh and assess evidence and expert opinion, to evaluate causes and consequences, and provide them with a foundation from which to develop practical solutions to contemporary problems. Our History graduates are pursuing successful careers in heritage and conservation, law, journalism, education, medicine, social services, policy analysis, business, communications, and digital information management.

The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

Tourism and Hospitality (specialization):
The Bachelor of Business Administration degree with a specialization in tourism and hospitality is designed for students who plan to work in the tourism and hospitality industry in a management capacity or as an entrepreneur. 

The specialization in tourism and hospitality includes four required courses that focus specifically on the tourism and hospitality industry, as well as five electives to be chosen from a large multi-disciplinary set of courses that can enrich a students’ understanding of international business and international peoples.

The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

Organizational Management (specialization):

The leadership and management of organizations can promote or undermine organizational effectiveness, the well being of organizations’ members, and outcomes for other stakeholders. Management-related courses such as organizational behaviour, human resource management, and leadership and management skills are important components of the core BBA program.

The specialization in organizational management allows students to delve deeper into the broad, interdisciplinary domain of management and organizational studies by combining additional management courses with relevant courses in social science and liberal arts. Substantive issues relating to organizations as well as social and behavioural research methods are features designed to help students take an evidence-based approach to management.  This specialization promotes development of thoughtful, ethical, and productive members, managers, and leaders of organizations.

The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

The Accelerated Bachelor of Business Administration program is available to students who have a two-year diploma from Holland College (or a similar college) in Retail Management, Business, or Accounting.  They must satisfy general UPEI and School of Business entrance requirements. Applicants must demonstrate a minimum average of 70% in their college program.

The Bachelor of Business in Tourism and Hospitality (BBTH) is a two-year post-diploma degree available only to graduates of diploma programs at the Atlantic Tourism and Hospitality Institute (ATHI) or of similar programs at similar post-secondary institutions. This post-diploma degree provides the opportunity for students to continue their education through a concentration in Business Administration.

Students must meet the UPEI admission requirements for this degree by completing the ATHI diploma, including economics, or equivalent course work at a university or college, with a minimum overall average of 70%. In the BBTH program, students must obtain grades of at least 60% in at least 12 of the 16 required business courses in order to qualify for the degree. Students are subject to all of the Academic Regulations of the University.

The Department of Religious Studies offers courses that explore the many dimensions of religious history, experience, culture, and doctrine.we offer both a major and a minor field of study as well as minors in Christian Studies and Catholic Studies. In taking these courses students discover the central role played by religion in human civilization and learn to think, speak, and write thoughtfully and critically about that role.

We encourage our students to fully engage in the process of liberal education. We encourage work across a broad range of elective courses in the arts and sciences, so that psychology study is enriched by a diverse context of academic disciplines and ways of experiencing, enquiring into, and making sense of our world.  Our students build skills in critical and creative thinking, effective reading, writing, and oral communication, research, and independent and collaborative problem solving.

In addition to teaching students in a wide range of psychology courses, members of our faculty have exciting programmes of research, often engaging both UPEI students and colleagues from across Canada and the world.  Our faculty members include award winning teachers and scholars, and people committed to service in the university and the broader community.  
 

We encourage our students to fully engage in the process of liberal education. We encourage work across a broad range of elective courses in the arts and sciences, so that psychology study is enriched by a diverse context of academic disciplines and ways of experiencing, enquiring into, and making sense of our world.  Our students build skills in critical and creative thinking, effective reading, writing, and oral communication, research, and independent and collaborative problem solving.

In addition to teaching students in a wide range of psychology courses, members of our faculty have exciting programmes of research, often engaging both UPEI students and colleagues from across Canada and the world.  Our faculty members include award winning teachers and scholars, and people committed to service in the university and the broader community.  
 

The Bachelor of Business Studies (BBST) program is a post-diploma degree. It will require a minimum of two years of academic study at UPEI, the curriculum of which will consist primarily of core courses and a few electives.

To be eligible for program admission, students must have already completed a two-year business diploma in specified programs at a recognized college and have achieved an overall average of 70%. Students must meet the UPEI admission requirements for this degree. In the BBST, students must obtain grades of at least 60% in at least 12 of the 16 required business courses in order to qualify for the degree. Students are subject to all of the Academic Regulations of the University.
 

The Biology Department at UPEI has a strong tradition of helping people realize their potential through deep consideration of the biological world. A scientific understanding of the plants and animals is, in many ways, its own reward. But it is also a pathway to a large number of exciting and fulfilling career opportunities. A biology program is a common route toward the health professions (human and veterinary medicine, dentistry, physiotherapy, etc.), for which we offer strong pre-professional programs. It can also lead to careers in environmental analysis, biotechnology, laboratory diagnostics, and many other things. Biology graduates also often establish other sorts of careers (lawyer, business professional) for which the knowledge of biology can be a strong personal and professional asset.

The strength of our educational programs derive from the strength of our scholarly activity and research. Our faculty hold grants from the Natural Sciences and Research Council of Canada, Canada Foundation for Innovation, Atlantic Innovation Foundation, Canadian Institutes of Health Research, and Prince Edward Island Health Research Institute, among others. Our faculty have research programs in neurobiology, arctic insect ecology, cancer cell biology, watershed ecology, pollination biology, coastal habitat ecology, animal habitat fragmentation, heart and stroke physiology, aquatic toxicology, plant ecological genetics, among others.