Bachelor of Business Administration in Marketing

at University of Prince Edward Island Canada

The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

Marketing (specialization):
The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

The MVSc degree of the University of Prince Edward Island is a two-year, non-thesis (professional) Master’s-track program to enhance scholarship and competitiveness of veterinarians in one of the broad disciplines of pathology, microbiology, or clinical sciences.

The program is designed to provide advanced training in the disciplines, and to develop teaching and communication skills. In addition, a student successfully completing the program may spend an extra year of residency in their selected discipline so as to be eligible for certification by specialty groups that require three years of residency training.

Success in the program is attested by the achieving of satisfactory standings in the minimum number of graduate courses required, the completion of a research project, and the writing of a project report suitable for publication in a refereed journal.

The Master of Science degree requires the demonstration of a reasonable mastery of a concentrated field of study. The latter is attested by the achieving of satisfactory standings in the minimum number of graduate courses required by the respective Faculty, the completion of a research project, and the writing of a thesis based upon the research. There will be considerable interaction and co-operation among the departments/faculties to provide courses and research facilities to meet the needs of individual students and their research projects.

Diversity and Social Justice Studies at the University of Prince Edward Island explores scholarship and theories about identity categories (gender, sexuality, race, etc) and their relationship to power and knowledge. Through core and cross-listed courses students examine identity as a category of analysis, investigate the construction of social differences, and explore the impact that these considerations have on social structures and practices and knowledge production.

Diversity and Social Justice Studies recognizes that questions of social identity make a difference to people's lives; it researches how taking identities into account changes what we know and can know about social formations; it explores the importance of "differences" between people, recognizing that "difference" is often about (unequal) power relations; it investigates how identity markers such as gender, race, sexuality, (dis) abilities, national identity, etc. make a difference to people’s positioning in the world and thus also to what a more just world can look like; and it creates new scholarship that acknowledges the difference that considerations of identity make to how we know and can act in the world.

Diversity and Social Justice Studies is a self-reflexive project - that is, in addition to generating new knowledge that takes social identities into consideration, it also always asks questions about the construction of those categories of identity themselves. Thus, in Diversity and Social Justice Studies, identity is more than a description or variable to take into consideration; it is an area of constant question and contestation even as its overall concern is to explore what is meant by “social justice.”  The academic field of Diversity and Social Justice Studies involves the critical examination of existing theories and research and the expansion of knowledge through generating new questions across a wide variety of disciplines and issues.

Diversity and Social Justice Studies gives students expertise and flexibility in a number of different fields, and provides them with critical-thinking skills and the kind of background and training more and more relevant to today's world. In Diversity and Social Justice Studies, students acquire: knowledge and social awareness about differences between groups of people and respect for that diversity; the capacity to ask critical questions about how the world is organized-and to  posit other possibilities; and broad communication skills and the ability to see, understand, and translate multiple points of view for different audiences. Pursuing a program of study in Diversity and Social Justice Studies strengthens individual intellectual and personal development, and is valuable preparation for a variety of career fields after graduation, including (although not limited to!) law, administration, non-profit organizations and NGOs, social work, education, health professions, life sciences, academia, government service, business, counselling, journalism, leisure and recreation, and library science, among others.

The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

Co-Operative Education

The UPEI Co-op Program is an integrated approach to university education which enables students to alternate academic terms on campus with work terms in suitable employment. The success of such programs is founded on the principle that students are able to apply theoretical knowledge from course studies in the workplace and return to the classroom with practical workplace experience.

Students accepted into the program, complete at least three 14-week paid work terms and three professional development courses.

The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

The Bachelor of Music Program is a four-year program (120 semester hours) designed to provide students with sufficient flexibility to reflect their interests. The first two years are common to the Bachelor of Music Education Program. During years three and four, students may focus on Theory, History, or Applied Music. Upon graduation, students may wish to continue studies at the graduate level in Theory and Composition, Music History, or Performance. Graduation with a Bachelor of Music will not qualify a student for music teacher certification on Prince Edward Island.

Our graduates have also successfully entered a variety of post-graduate programs, including Masters study in sociology and anthropology, social work, education, law, international development, criminology, and law enforcement, to mention only a few.

Because of Sociology's broad areas of interest, a degree in sociology is an excellent preparation for a variety of careers, including further postgraduate studies in the social sciences (sociology, social work, education, law, criminology and law enforcement, international development). Sociology graduates have always been valuable players in both public and private sectors; their rich and multifaceted understanding of society, together with their skills in social analysis, communications and problem solving, make them in-demand in this constantly shifting social and economic world.

The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.

The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.

The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.

The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.

Accounting (specialization):
A specialization in accounting is intended for business students wishing to pursue a Chartered Professional Accountant (CPA) designation after graduation.

The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.

Based on executive education models, this MBA program offers students a unique and valuable opportunity to advance their education while continuing to work. Specialized streams of study are available in “Biotechnology Management and Entrepreneurship” and  “Innovative Management”. These will provide students with the theory, skills, experiential learning and research opportunities to advance their knowledge and enhance their success in these flourishing fields.

Dedicated faculty, peer-to-peer learning, an integrated program approach, and an emphasis on developing global perspectives ensure that graduates are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

Specialization in Innovative Management
The Innovative Management stream is designed to develop the skills and knowledge necessary to effectively manage within and for an innovative environment. Courses integrate the concepts of creativity and entrepreneurial thinking as well as real world learning and management skills such as leadership and teamwork. Global content ensures graduates have a well- developed perspective on worldly issues and decision-making. This program fits those who are interested in business from new perspectives.