The Faculty of Business is committed to providing students with a high quality, integrated business education in a personalized learning environment. It is structured to provide the broad-based, cross-functional business education required for leaders of business, government, and not-for-profit organizations. The Faculty's personalized learning environment provides opportunities for extensive interaction between students, faculty and practitioners.
The Faculty of Business holds a unique position within the province’s education system. As the only university school of business, it is committed to intellectual leadership, and to excellence in developing new knowledge and conveying that knowledge to its students and to the public. In order to attract, develop and retain students, faculty and staff, the Faculty recognizes that it must sustain an intellectually stimulating environment.
The Faculty views its students not as customers, but rather as partners in the development of a high quality business education. Graduates are expected to have developed competency in integrating the core functional business disciplines; ethical, social, historical and global awareness; critical thinking and problem solving; quantitative analysis; communication skills and leadership; team work as well as personal initiative; technological application in business; and using business research to support evidence-informed practice.
The degree program in the Faculty of Business is designed to fulfill this mission and to provide the educational breadth and depth needed by business leaders.
Marketing (specialization):
The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.
The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The Co-op option is available to full-time students in any specialization within the Faculty of Business. Applications to the Co-op Education Program are normally made after completion of the first year of study. Students who successfully complete all the requirements of the program will have the notation entered on their transcripts and on the graduation parchment.