Diploma in Marketing Technology

at Vancouver Community College - Downtown Campus Canada

This program provides an accelerated pathway to prepare students for future leadership roles in the global hospitality and tourism industry, one of the most dynamic and fastest growing industries worldwide. Through education and application in the areas of industry-specific operations, administration, leadership, and interpersonal and technical competencies, students will earn an academic credential that will set them apart in competitive domestic and international markets. Students will participate in an 8-week workplace practicum to develop their skills using a realworld, hands-on approach while building their professional portfolio and network. This program has been created in collaboration with industry experts to ensure relevancy and addresses the current and evolving business environment influencing industry decisions on a local and global level

The Accounting Diploma provides students with a solid foundation in business management in the first year of the program and an opportunity for more advanced, specialized study of accounting in the second year.

Start your career as a professional dancer by learning a full repertoire including ballet, modern, jazz, and flamenco in addition to arts entrepreneurship and administration.

What you will learn

• Professional, entry-level dance technique in ballet, modern, jazz, and flamenco
• Artistic dance movement language and repertoire
• Elite-level rehearsal skills and performance readiness
• Coordination and skeletal alignment
• Anatomical efficiency and movement quality
• Physical virtuosity, balance, and control
• Classical line
• Pointe work (women)
• Muscular and cardiovascular strength
• Spinal articulation
• Coordination and isolations
• Pas de deux and ensemble work
• Floor work and jump sequences
• Time-keeping and rhythmical sense
• Theatricality and musicality
• Structured and contact improvisation
• Use of props, set pieces, voice, and text
• Western European, African, Latin American, and Indian rhythm traditions
• Anatomy, injury prevention, treatment, and rehabilitation
• Emotional health and self-awareness
• Nutrition and body conditioning
• Thematic exploration
• Journaling and composition
• Information literacy and research skills
• Critical thinking and creative input
• Peer evaluation
• Dance industry knowledge
• Mentorship and professional dance goal-setting
• Arts administration and entrepreneurship
• Ballet and modern dance teaching
• History of twentieth century Western visual and performing arts

What to expect

• Studio classes
• Lectures and presentations
• Group work
• Performances
• Guest choreographers
• Arts management sessions
• Performance technology workshops
• Instructional media
• Skills demonstrations
• Practical and theoretical assignments
• Written examinations

Students will learn advanced skills in Microsoft Office (including Word, Outlook, Excel, PowerPoint, and Access), business communications and data management. Students will also become proficient at keyboarding and at creating, revising, formatting and processing a wide range of business documents. In addition, they will be introduced to computerized accounting and given the skills to handle office finances. These skills, as well as training in time management and social media use, plus practice with a variety of communication skills, will equip graduates for administrative assistant work.

The Culinary Arts Diploma is designed to prepare international students for employment as line cooks of third cooks in hotel kitchens, restaurants, catering companies, airport flight kitchens, trains, cruise ships, camps, and institutional kitchens.

What you will learn

• Upon successful completion of this program, students will be able to:
  • Apply cookery skills and theoretical knowledge to the preparation, presentation and service of a range of dishes and beverages for a commercial hospitality environment.
  • Evaluate product for consistency and accuracy in yield, flavour, texture and overall appearance according to product specifications and standards.
  • Plan, design and write menus for a culinary establishment that reflects nutritional and specific dietary needs.
  • Adhere to industry health, safety and employment standards in preparation, handling and storage of food and equipment.
  • Adapt the knowledge, skills and attitudes necessary for success and sustainable professional practice in the culinary arts.
  • Reflect on performance and practice to identify and develop advanced professional skills needed to further advance in the culinary industry.

What to expect

• The Culinary Arts Diploma focuses on practical skill development and is delivered primarily in VCC kitchens and food service outlets. Students spend a minimum of one month in each of the teaching kitchens and service outlets where instructional activities include demonstration, hands-on practice, and group discussion. Culinary theory is taught in a classroom setting and uses a combination of lecture, class discussion, and independent study to promote the development of professional practice in the food industry.
• A major emphasis of the diploma program is active student participation. Students are encouraged to become self-directed and responsible for their own learning and to come to class well prepared for active participation in classroom and kitchen activities.

Students who graduate from the program will be able to: 

• Design, implement, maintain, and monitor a networked virtual environment using Windows and Linux operating systems
• Implement IT system security 
• Operate and maintain IT system performance and security
• Identify vulnerabilities of a computer network infrastructure
• Investigate cyber events and digital evidence and engage in computer forensic investigation
• Collect and evaluate cybersecurity information for operations planning
• Conduct tests and perform security and quality controls
• Assess physical and technical security risks/threats to data, software and hardware
• Develop policies, procedures and back up plans to minimize the effects of security breaches

Gain the skills to professionally transcribe and edit medical reports from audio recordings.

What you will learn

• Medical terminology
• Efficient transcription of medical reports including diagnostic imaging reports, discharge summaries, oncology reports, pathology reports, and surgery reports
• Effective use of hard and electronic resources
• Proofreading and editing skills
• Oral and written English communication
• Spelling, grammar, and punctuation
• Transcription equipment and software
• Computer and keyboarding skills
• Confidence, initiative, and critical thinking
• Integrity and confidentiality

What to expect

• Two terms of integrated training
• Lectures, labs, seminars, and demonstrations
• Group work and student presentations
• Case simulations, exercises, role practice
• Written exams
• Quizzes, assignments, exams
• Three-week practicum experience

Expand your creative and technical skills for the fashion and apparel industry by gaining hands-on experience in conception, design, production, and sales through a self-directed garment project.

What you will learn

• Fashion production
• Technical illustration (Illustrator, Photoshop)
• Pattern drafting
• Computer aided drafting (CAD) and digitization with Gerber
• Draping
• Knit garments
• Lined dresses
• Office attire
• Pattern grading and size ranges
• Niche body types
• Fabric properties, testing, and sourcing
• Textile industry ethics
• Fashion industry issues and trends
• Fashion history and culture
• Precision drawing
• Professional hand and machine sewing
• Textile print and dye techniques
• Garment construction
• Creative vision
• Branding and marketing
• Final runway collection or product line
• Manufacturing specifications
• Business skills
• Overseas production
• Website design and e-commerce
• Professional communication

What to expect

• Mandatory attendance
• Practical labs and demonstrations
• Team activities
• Computer work
• Field trips
• Independent learning
• Student presentations
• Individual and group projects
• Written exams
• Research assignments
• Self-assessments
• Portfolio creation
• Lectures, seminars, videos
• 120-hour industry practicum

Get full theoretical knowledge and practical training in hair design including cutting, colouring, styling, and overall salon management while serving real clients at VCC's state-of-the-art salon and spa.

What you will learn
Graduates of this program will be able to:

• Perform all duties of a hairstylist in accordance with industry health and safety standards related to hygiene, sanitation and disinfection practices.
• Use and maintain tools and equipment according to industry standards.
• Demonstrate professional behavior and communication skills with clients and co-workers.
• Identify the structure and functions of the skin and the hair and recognize possible disease and disorders
• Perform shampooing, conditioning and scalp massaging services using the correct manipulations and professional haircare products.
• Demonstrate elevated and non-elevated haircuts using a variety of tools and techniques.
• Perform wet and dry hair styling using a variety of styling techniques, products and tools.
• Apply the fundamentals of preparing and applying professional colour and lightening products using specific applications and techniques.
• Demonstrate permanent wave procedures using a variety of tools and techniques.
• Describe the types and purposes of hair extensions, wigs and hairpieces.
• Apply fundamental business management knowledge and skills needed to operate a hair salon.

What to expect

• The Hairstylist Certificate program is designed to meet the training needs of the Industry and the required training objectives established by the Industry Training Authority (ITA). The Hairstylist program provides a wide range of student learning opportunities in the classroom, salon and workplace settings. Students will gain hands-on practical experience working with clients in the VCC Salon and Spa. Industry work experience provides students with additional opportunities to apply their knowledge and technical skills in a workplace setting. Classroom instruction is designed for students to develop theoretical knowledge and practical skills which will be applied for success in the VCC Salon and Spa.
• Active student learning and participation is emphasized throughout the program to promote the development of knowledge, technical skills and professional behaviour required for success in the industry. Lectures, demonstrations, group work, peer assessment, reflective journaling, and project based learning strategies are used throughout the program to promote student leaning.

This program provides a well - rounded curriculum geared to provide initial employment skills and the potential for future management growth. Studies focus on general business management courses applied to hotel and restaurant settings in the first year. The second year consists of hospitality management courses such as food and beverage cost controls, hospitality law, and a Hotel Simulation course. The diploma provides transfer opportunities to VCC's third year degree in Hospitality Management.