Bachelor of Arts in Humanities

at York University - School of Continuing Studies Canada

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

Flooding, terrorism, global warming and hurricanes are all disasters and emergencies that can be effectively managed – and, in some cases even mitigated – through good planning and response. The recent earthquake in Haiti, the H1N1 pandemic and memories of 9/11 are reminders of the pressing need for qualified and trained professionals in the field.

Disaster & Emergency Management is the discipline of dealing with and avoiding risks. In this exciting and rapidly expanding field you’ll explore key concepts, methodologies and technologies used by emergency management professionals while honing your analytical and critical skills. You'll also gain a comprehensive understanding of how emergency management intersects with other disciplines such as psychology and sociology. Discover strategies to help save lives and property, reduce damage and speed a community’s recovery from natural and human-induced disasters and emergencies.

You'll examine a diverse range of topics including:

• Business continuity planning
• Emergency management communications
• Disaster risk management
• Ethics
• Terrorism

In addition to this, you will learn to apply key concepts, methodologies and technologies used by emergency management professionals to complex real-life challenges.

This program prepares you to synthesize large amounts of complex information and make sound decisions in challenging and often difficult circumstances. As a graduate you will be equipped with the skills for a career in emergency preparedness, public safety or consultancy work for a range of opportunities from positions in federal and provincial governments to large multinational companies and non-governmental organizations like the Red Cross/Red Crescent, World Bank, Oxfam or UNICEF.

• Upon graduating, you'll join one of the fastest growing industries in North America.
• You have the option of continuing your education within the disaster and emergency field with York's Master of Disaster & Emergency Management degree — the only graduate program of its kind in Ontario and one of only two in Canada.
• You'll have the opportunity to join The International Association of Emergency Managers (IAEM), a non-profit educational organization dedicated to promoting the goals of saving lives and protecting property during emergencies and disasters.
• Take advantage of experiential learning opportunities and interact with leading professionals who will provide you with a deeper insight into the field. You'll have the option to complete a field experience that will help to foster a greater understanding of the complexities and realities emergency management professionals face.
• You are also encouraged to take advantage of the regular events held by the School of Disaster & Emergency Management. These include conferences and symposiums held throughout the school year to help you apply your education to real-life situations.

The Cinema and Media Arts Program in the School of the Arts, Media, Performance & Design is a unique interdisciplinary program combining traditional scholarship with extensive opportunities for engaged, hands-on learning in the field of Cinema and Media Arts.

The Cinema and Media Studies Program focuses on history, theory, criticism, curation, and producing of cinema and other media-rich arts, such as gaming and social media forms. Students learn to understand film, television and other moving images in relation to history, criticism, technology and aesthetics. They encounter a diverse world of cinema and media and learn vital skills that will help them become leaders in our future world – a world that is increasingly interconnected through modes of communication and interaction that relay cinematic and moving images.

Through coursework students will develop specialized knowledge and critical understanding of multiple fields of cinema and media studies including genre, authorship, national and transnational cinemas, technologies of the image, and cultural theory. Students wishing to pursue careers in the cultural industries will have the opportunity for engaged learning in the areas of producing, marketing, the business of film, curating, and festival programming. In addition to practice-based workshops and specialized assignments, students can expect opportunities for placements and internships with a broad array of organizations, such as local film and media festivals such as TIFF and Images Festival, independent distribution companies, the National Film Board of Canada, the Ontario Art Gallery, film magazines and journals, independent production companies, archives, and many more.

Political Science encompasses not only the actions of governments, political parties and the courts, but also political movements in society and in the power relations of everyday life.

Choose from a rich and diverse range of courses that allow you to focus on a number of topics such as:

• Global politics
• Political economy and political power
• Development and inequality in the Third World
• Social justice
• Ethics
• Law and democracy
• Violence and security

This breadth of choice will help you to gain a comprehensive understanding of critical issues facing our world and the political context in which they exist while acquiring in-demand analytical and communications skills.

• You will learn to conceptualize and to think critically about crucial dimensions of political life, both values and processes, especially those linked to such issues as the uses and abuses of power; the articulation of rights and responsibilities; and the intersections of community and nation-state with more globally-defined realities.
• Our first-year classes are taught by our most distinguished scholars who not only cover the essentials, but also design the courses with flair and expertise.
• Our Political Science professors are internationally known. Professor Leo Pantich is the Canada Research Chair in Comparative Political Economy and Professor Leah Voskos is the Canada Research Chair in Feminist Political Economy.
• We are well known in many areas including Canadian Politics, Comparative Politics, International Relations, Political Theory and Women and Politics

Software is used to control many aspects of the modern world, ranging from medical devices, nuclear power plants and airlines to Google and Amazon. It is valuable in developing software for prosthetic limbs to improve mobility or write the code for the next breakthrough in mobile communications. Software engineering makes the complex systems possible, safe and reliable. 

Our Software Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB). 

What You'll Learn
Lassonde’s Software Engineering program prepares students for a career using state-of-the-art computing labs, a full suite of software development tools, and hands-on experience in the design and development of software products.

In a capstone project, you work with a team to design, test and deploy a significant and exciting product using all the knowledge and skills you have gained.

After second year, you can take part in the co-op program, giving you an early start to becoming a licensed Professional Engineer.

Some Courses You'll Take:

• Advanced Object-Oriented Programming
• Software Development Project
• Design and Analysis of Algorithms
• Operating System Fundamentals
• Software Design
• Software Engineering Testing
• Mission Critical Systems
• Building E-Commerce Systems

Economic problems arise out of the conflict between an apparently limitless human demand for goods and services and a limited supply of resources for satisfying those demands. Economics combines theory and analysis with attention to practical problems and critical modern issues.

The Economics program will expose you to both the wide range of individual and social problems that arise from this conflict and to the distinctive economic approach to their solution. Our unique teaching approach that blends theory and case studies to give you the in-depth training necessary to apply the analytical and quantitative tools needed to understand complex economic issues. You can create a mathematical and statistical concentration, focus on learning how to model and forecast economic activities, or get a comprehensive understanding of contemporary economics and/or business. You'll also develop skills to analyze practical business problems such as:

• Market Forecasting
• Pricing Policies
• Strategic Financing
• Business Development

Participate in the Canada-Taiwan exchange program sponsored by the Department of Human Resources Development Canada.
China, Japan and Korea — seats of ancient civilizations and modern societies of immense global significance — form the basis of this program. Bridging East Asia's dynamic modern milieu and its rich history, you will gain an appreciation of the importance of Chinese, Japanese and Korean language, literature and fine arts and of the political, economic and social impact of these nations.

New courses are being developed that deal with the areas of Southeast Asia that sustain close cultural ties with East Asia. Course offerings include:

• Culture and Society in East Asia
• East Asia: Tradition and Defiance
• Japanese Culture, Literature and Film
• Asian Art: Zen Painting and Poetry

What are the roots of international terrorism? How is world trade affecting the balance of rich and poor nations? What is the effect of the Internet on diplomacy and social movements? This program, offered by our renowned Political Science Department, helps you answers questions such as these.

Global Political Studies encompass international relations, foreign politics and domestic government policy. Topics include:

• Foreign and security policy
• Political economy
• Democratic reform
• War and conflict (including internal strife)
• New social movements
• An examination of the changing "world order" in its economic and political forms

The Global Political Studies program allows students to specialize in international or global politics by combining courses in two of the Department's fields:

• International Relations
• Comparative World Politics

Through this program, you will gain the skills required to analyze global political forces, as well as a broad education. This program provides an excellent background for future public service work abroad, for private sector employment in areas dealing with international issues or for graduate studies in international relations or comparative world politics.

• You'll learn to conceptualize and think critically about global politics and issues such as the uses and abuses of power; rights and responsibilities; and the intersections of community and nation-state with globally defined realities.
• Engage in open discussions with your peers on some of the most contentious political issues and learn to identify the possibilities of acting politically to bring about change.

When you think of Italy, do you visualize the art of Michelangelo, Raphael, Leonardo daVinci, Titian, Giotto, Cellini? Or think of  the literature of Dante, Boccaccio, Petrarch, Machiavelli, Pirandello and Ariosto? Do you hear the music of Verdi, Puccini, Rossini, Mascagni, Leoncavallo, Donizetti, Respighi, Palestrina, GianCarlo Menotti? That's not surprising. According to UNESCO, more than 60% of the world's art treasures are found in Italy.

Or, do you think of Italy in the company of the G8 – one of the top five economies in the world? As a member of the European Union since its beginnings, Italy is one of the most vocal advocates and leaders of the new dynamic Europe.

Our program offers courses in languages, literatures and linguistics as well as unique courses such as Italian opera, Italian cinema, the Italian minority in North America and Italian-Canadian authors. In addition to language training, you can study the dialects, literature and rich cultural heritage of Italy.

The study of English literature explores literary history for its relation to current culture, re-thinks the dynamics of the book as a visual medium and examines the fundamental changes to knowledge and language created within our gendered, post-colonial world.

We offer a full range of English literature courses from the medieval period to the present, with particular strengths in contemporary poetry, popular literature, Canadian, American, African, South Asia and Caribbean literatures. The program invites you to explore some of the world's greatest literary works while developing critical thinking, reading and writing skills. You can choose from courses in:

• Poetry
• Drama
• Fiction
• Satire
• Folklore
• Literary criticism
• Critical theory
• Gender studies
• Stylistics and poetics
• Comics and cartoons
• Science fiction
• Children's literature
• Travel writing

The English Department is the first and best place for considered and disciplined responses to the discourse and images that are shaped by the constantly changing technologies of a word-based world, and it is through the study of English literature that the critical skills necessary for understanding the past and the present are acquired.

Our goal is to provide you with a useful knowledge of literary works, both as art forms and as documents of human behaviour. By studying English literature, you will gain a vision of humanity as expressed in verbal art that crosses boundaries of time and place. Thanks to our location in the heart of the Greater Toronto Area, you can take advantage of the city's wide range of literary events including the Harbourfront Reading Series and Word on the Street.