Bachelor of Arts in International Development Studies

at York University - School of Continuing Studies Canada

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

There are three streams within the Physics and Astronomy program:

• Physics
• Applied Physics
• Astronomy and Astrophysics

Physics is the most fundamental science discipline. It attempts to understand nature at its deepest level. It develops an understanding and description of all forms of energy and matter and can be said to occupy the middle ground between mathematics and engineering.

Astronomy is the science that deals with the origin, evolution, composition, distance and motion of all bodies and scattered matter in the universe. It includes astrophysics, which discusses the physical properties and structure of all cosmic matter. Participate in world-class research projects led by our professors in fields as diverse as atomic and molecular physics, laser physics, elementary particle and subatomic physics and engineering physics. Students from this program routinely win prestigious grants to support them in all areas of graduate research.

You will gain a strong grounding in physics, astronomy and computer-based physics with a strong experimental physics component. You will not only learn the subject matter, but also learn how to write scientific reports, and deliver oral presentations on a topic of your choice. The physical world is open to you!

• Work with professors in our research groups like those in experimental high-energy (particle) physics and astronomy and the Centre for Research in Earth & Space Science.
• It's natural to combine Physics with other disciplines, such as Earth and Atmospheric Science, Chemistry, Computer Science or Biology. Given that physics teachers for high schools are difficult to find, why not combine Physics & Astronomy studies with a teaching degree?
• York's Astronomical Observatory is actively engaged in a long-term variable star monitoring program. Although clear and dark skies are not as frequent as one would like in Toronto, the results from this on going research have yielded relatively "clean" and valid scientific results. Results are presented at the annual Canadian Astronomical Society meetings each year. Come to a public viewing on Wednesday night or take a virtual tour.
• The Astronomy Club brings together all those who look to beauty, those who seek knowledge and those who are simply curious to meet, discuss and learn about the cosmos in which we live.

Why take our Public Relations program?
Managing a brand’s reputation in the public eye is no simple task. Whether you’re responding to a last-minute media inquiry, dealing with negative publicity, or monitoring the web for newsworthy content, the message is clear: to succeed in public relations, you need to be strategic and quick to adapt to new trends and technology. Top public relations executives agree that career success means being an incredible storyteller and trusted strategic business advisor—Someone who can leverage emerging technologies and critical thinking to build lasting relationships with stakeholders. This shift in skill demands is why top companies are struggling to hire and keep the right public relations professionals.

Program Benefits
Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs.

What you will learn
Use the technology you need to get the public opinion you want
Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause.

You will gain in-depth public relations knowledge, including:

• Public relations fundamentals & strategy
• Digital storytelling
• Marketing principles
• Internal communications
• Data analytics
• Effective writing
• Presentation skills
• Reputation & crisis management
• Media relations
• Stakeholder engagement

In public relations, it’s all about the story. Make sure the story of your career is a success.

Anthropology is the study of different societies around the world — their origins, development and cultural similarities and differences.

Using the theories and methods of anthropology we explore how people in the world are subjected to, participate in and contest the processes of living in a world that is interconnected by new and powerful economic, cultural and technological forces.

Our program is ranked in the top 100 Anthropology programs in the world, and top 10 in Canada, according to QS Rankings, 2021. With 17 faculty members and five affiliates, we are one of the largest socio-cultural Anthropology departments in Canada. We offer a comprehensive and engaging program of study with a large selection of course offerings.

We offer a major program, as well as minors/certificates in Medical Anthropology and Advocacy & Public Engagement Training. Our programs focus on experiential education with a capstone placement course.  Our courses explore a wide variety of topics such as:

• Development and the environment
• Media and popular culture
• Health
• Illness and disability
• Gender and sexualities
• Tourism
• Religion and science
• Diasporic communities and displaced peoples
• Violence and conflict
• The colonial process

Other courses focus on processes of change in the prehistoric and historic past. Our overall goal is to prepare you to ask questions about contemporary, past and future social life and to provide you with the critical analytic tools to understand our place in the social and cultural diversity of the world, past and present.

Our program encompasses subject areas that are exceptionally diverse while allowing you to design a custom made program suited to your interests.

This cross-disciplinary Faculty of Liberal Arts & Professional Studies program encompasses subject areas that are exceptionally diverse. In addition to Judaism as a religion, Jewish Studies explores the texts, histories, cultures, sociologies, languages and fine arts of the Jewish people from biblical times to the present.

• Study the aspects within the context of the many western and non-western civilizations in which Jewish people have lived.
• Examine Jewish interactions with non-Jewish people over the ages, evolving attitudes toward and images of Jewish people within a variety of non-Jewish cultures and the history of anti-Semitism, including the Holocaust.
• Explores the Jewish experience with a view to understanding the human situation in its diversity and complexity.

The Sexuality Studies program is an undergraduate program affiliated with York’s world renowned School of Gender, Sexuality and Women's Studies.

Sexuality Studies is an interdisciplinary field that explores artistic, cultural, economic, geographic, historical, literary, political, psychological and social aspects of sexuality. Our program examines sexuality in transnational contexts and investigates intersections of sexuality with ability, age, class, ethnicity, gender, gender identity, health, nationality, race and religion.

You will learn alternative ways of organizing sexualities and alternatives to sexuality, in the past, present and future, as well as explore and gain a comprehensive understanding of sexual:

• Desires
• Acts
• Identities
• Communities
• Movements

Students in Sexuality Studies can choose from more than 50 courses from various academic areas and take discipline-based courses in fields such as anthropology, geography, history, literature, philosophy, political science, and sociology. Explore further with interdisciplinary courses that use diverse theories and methods derived from the humanities, social sciences, natural sciences, fine arts and professional studies. Courses, seminars, lectures and special events address lesbian, gay, bisexual, transgender, transsexual, intersexual, cissexual, heterosexual and heteronormative topics.

• You will have the opportunity to learn from more than 20 affiliated professors with international reputations for outstanding work in the field of sexuality studies.
• Sexuality Studies at York is unlike other programs because it is interdisciplinary and transnational. You can combine a sexuality studies degree (major or minor) with another more traditional degree (like psychology), or complete a Sexuality Studies certificate (open to all, regardless of educational background).
• Outside the classroom, you can participate in the activities of the Centre for Women and Trans People at York which offers resources, seminars, and activities. At the Keele Campus students are welcome to join SexGen, a program responsible for addressing issues and concerns of sexual and gender diversity, whether in terms of university policy areas, academic climate or the general university environment.

In today’s media-centric and technologically saturated environment, knowledge of communication is essential for both professional and everyday life. We teach students to question, analyze and creatively reflect on the wide range of media systems and communication technologies that permeate our lives.

This includes:

• How communication processes and information technologies can be used to profoundly shape and transform societies, from strengthening local communities to establishing global networks.
• How culture and media are intrinsically intertwined, from the expression of identities and social relations to the circulation of ideas and the shaping of social and political values.
• How struggles to create, define and regulate public, not-for-profit and for-profit communication systems are implicated in broader issues around citizenship, corporate power, and public accountability.

We offer an interdisciplinary and innovative approach to teaching and learning, and we provide a comprehensive curriculum that encompasses theoretical, applied and experiential learning. Our students become critical, independent, and creative thinkers able to engage with the various dimensions and complexities of communication, whether this involves creating or evaluating media content and information technologies, or addressing significant issues arising out of their production and use. Our graduates work in the communication and cultural industries sector, in the not-for-profit and advocacy sector, and in the public sector. 

Foster the skills of teaching and learning

Education is future-oriented — it's about development and growth even when we are studying the past. Education is giving or receiving knowledge, developing the powers of reasoning and judgement, using inspiration, tapping into creativity, taking risks and developing emotional and intellectual resilience. In our society, education implies school and whether you teach others or are in the process of learning yourself, education focuses on knowledge and on the intellect. Through the fine art of bringing out what is latent in a person, we learn as we teach.

To foster the skills of teaching and learning, York offers several Education programs. Click on the program name below to learn more about the program.

The Bachelor of Education (BEd), Technological Education is a full-time, professional degree program held at York University's Keele campus. Graduates will be qualified to teach one of the following technological subjects at the Intermediate-Senior (grades 9 to 12) certification levels:

• Communication Technology
• Computer Technology
• Construction Technology
• Green Industries
• Hairstyling & Aesthetics
• Health Care
• Hospitality and Tourism
• Manufacturing Technology
• Technological Design
• Transportation Technology

Think about downloading music or popping a disc into your MP3 player. Imagine how tedious it would be if the data-download took 10 minutes! The specialized hardware and software must produce instantaneous results and for that you need lightening-fast algorithms — designed by computational mathematicians — to perform the task.

Computational Math uses computers to solve mathematical and scientific problems — deciphering the fundamental problems in science and engineering with potentially broad social, political and scientific impact. For example, computers can perform only the simple arithmetic processes: add/subtract, multiply/divide.

To solve complex, real-world problems, computational mathematicians focus on developing algorithms to perform more complicated math — differentiation, integration etc. Computational mathematicians are also concerned with simulating a physical process — such as genome sequencing — to validate theories beyond the laboratory.

York's program in Computational Math combines the study of math, computer science and specialized computer applications. It's a more specialized program in computation than Applied Math.

You will choose from three areas of concentration:

Applied & Industrial Math involves traditional applications of math to science and engineering.
Financial Math is geared to the need of the financial and banking sectors.

York's Music program provides an uncommon opportunity to explore the depth and breadth of the art form through a remarkably flexible curriculum that enables students to pursue creative and scholarly work across a wide range of musical genres and traditions, tailored to each individual's unique talents and aspirations.

York's Music program is known for pioneering post-secondary studies in jazz, world, classical and digital music. Students may specialize or generalize according to their interests, developing expertise in a particular area of vocal or instrumental performance or composition, or working in a variety of musical practices and cultural forms. Options include solo, small and large ensemble performance; composition and arranging; education and community arts development; ethnomusicology; and the growing field of musoc media production for cinema, gaming and motion media.

All first-year Music students enter the BFA program. After first year, students whose interests centre on music history, criticism and scholarly research may choose to move to the BA program.

Program Highlights
Courses and workshops in popular music and in non-western performance traditions, such as South Indian, Chinese orchestra, Indonesian gamelan, Caribbean, West African drumming and Celtic Canadian, are a regular feature of the program.

Performance Opportunities
Presenting more than 100 student and faculty conerts a year, as well as master classes with renowned Canadian and international artists, the Department of Music offers countless opportunities to perform and collaborate. In addition to the many student-led ensembles, students can be part of numerous formal ensembles, including:

• Symphony Orchestra
• Jazz Orchestra and Choirs
• West African Drums
• Concert and Chamber Choirs
• Celtic Canadian Folk Ensemble
• New Music Ensemble
• Chinese Classical Ensemble
• Gospel Choir
• Wind Symphony
• Escola de Samba
• Rhythm & Blues Ensemble
• Chamber Strings