Bachelor of Arts in Psychology

at York University - School of Continuing Studies Canada

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

This cross-disciplinary program offers you a challenging opportunity to study the mind and its processes.
Cognitive science majors will examine the nature of thought, memory, perception and language from a variety of different perspectives in order to acquire a rich knowledge of the mind. You will have the chance to study the different ways in which infants and non-human animals may be able to think and reason without language, how computers may be programmed to demonstrate intelligence and the nature of the relationship between social interaction and cognition.

Our professors are conducting research in such diverse areas as:

• Infant social cognition
• Human-computer interaction
• Cognitive ethology
• Moral psychology
• Artificial intelligence

To gain an expansive knowledge of the cognitive processes we might find in humans, animals and machines, you can combine courses from:

• Philosophy
• Psychology
• Linguistics
• Computer science
• Information technology

In order to integrate findings from different fields, you'll be trained in the methodologies of different disciplines, and you'll have the opportunity to apply these methods in order to examine the nature of thought, memory, perception, language, and other cognitive processes. You will have the opportunity to take courses in:

• Minds, Brains, and Machines
• Neural Basis of Behaviour
• Psycholinguistics
• Philosophy of Artificial Intelligence
• Animal Behaviour

Your studies will be enriched by your contact with energetic professors and research groups involved in groundbreaking work in fields such as vision, social cognitive neuroscience, language evolution, autism research, robotics, ape cognition and consciousness.

Geomatics Engineering blends the knowledge of science and engineering with information technologies to solve complex, real-world problems. The diverse issues tackled by the field range from tracking a vehicle’s location within a city to determining land use from a satellite image. Geomatics engineers focus on the science and technologies related to positioning and navigation, sensors, measurements and mapping, as well as on spatial awareness and intelligence. 

Our Geomatics Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB).

What You’ll Learn
We will get you started with the basics in geomatics, surveying and mapping, navigation, sensors, and measurements to assist in building a strong foundation in the discipline.

In third and fourth year, you will take Geodesy, Advanced Surveying, Global Navigation Satellite Systems (GNSS), Measurement Theory and Estimation, Geographic Information Systems (GIS), Remote Sensing and Photogrammetry, Survey Law and Land Registration Systems, Advanced 3D Techniques, Mobile GIS and Location-based Services, Sensor Integration and Advanced Field Surveys courses. You will learn and use advanced state-of-the-art instruments while putting your professional skills to the test.

To top it off, the co-op program after second year allows you to gain professional experience, giving you a head start towards becoming a licensed Professional Engineer.

The School of Gender, Sexuality and Women's Studies offers a consolidated undergraduate program which brings together the Women's Studies programs from the Faculty Liberal Arts & Professional Studies and Glendon Campus. This merged undergraduate program provides students with increased flexibility and access to a wide variety of Gender & Women's Studies courses.

Explore the diversity of women's experience in the present and past through courses that examine how race, ethnicity, disability, class and sexual orientation have shaped women’s lives. Through cross-cultural and disciplinary assessment, you’ll expose misconceptions about women expressed through myth, ideologies, teaching and writings. Our impressive community of professors conducts research that spans many fields including the humanities and social sciences, law, business, fine arts and environmental studies.

Gender & Women's Studies examines issues pertinent to women’s lives in the present and the past from an economic, political, social, and cultural perspective, with particular attention to how race, ethnicity, class, and sexual orientation have defined their experiences. In fact, every experience can be examined from these angles, and our interdisciplinary approach will allow you to do just that as you complete your degree.

• We offer academic Bridging Courses for women who want to upgrade their writing and speaking skills and explore the possibility of university study.
• Our program places a particular emphasis on international issues. Study with top-notch professors like Gertrude Mianda, a specialist in women and development, globalization, and African immigrant women in Canada. Bettina Bradbury is renowned for her work in the history of women in Quebec and recipient of the John A. Macdonald Prize for her book on Canadian history. Jacinthe Michaud is a specialist in social movements and the feminist movement. Any François is currently working on the promotion of equality and social justice in contemporary societies through the development of global antidiscriminatory strategies.
• Take classes at either one of our campuses – Glendon or Keele.
• Outside the classroom, you can participate in the activities of our on-campus Women’s Centre.

Gender & Women's Studies undertakes a critical evaluation of gender, and challenges many traditional assumptions and theories that previously excluded women. To do so, this program:

• Examines how gender is expressed in the attitudes and institutions of various societies in different historical periods;
• Explores the possible origins of gender differentiation;
• Questions how gender expectations mould the development of women and men;
• Studies the ways in which gender interacts with other social institutions and practices.

Did you know that humans have been biotechnologists for nearly 6,000 years? Making wine, beer, cheese and yogurt involve the use of bacteria or yeast to convert a natural product, like milk or grape juice, into a more desirable fermentation product.

Biothechnology is the direct or indirect use of living organisms in an innovative manner in the production of goods and services, or to improve existing processes. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products.

York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

Many students ask, how does "biotechnology" differ from "genetic engineering"? Biotechnology is a broad term that applies to all practical uses of living organisms—anything from microorganisms used in the fermentation of beer to the most sophisticated application of gene therapy. Genetic engineering refers to a set of technologies that are being used to change the genetic makeup of cells and move genes across species boundaries to produce novel organisms.

This program has been designed to provide a well-coordinated synthesis of carefully selected courses in molecular and cell biology, genetics and biochemistry with others in computer science, economics, business and ethics. It combines the required technical and conceptual scientific rigor necessary for mastery of the discipline with a fundamental education relevant to socio-economic aspects of biotechnology.

York's program is designed to offer you the opportunity to prepare for a career in biotechnology and, at the same time, to provide a sound foundation for postgraduate studies in molecular biology, cell biology and biochemistry.
Students frequently compete in the Sanofi-Pasteur Healthcare & Biotechnology Venture Challenge. This is a unique opportunity for Biotechnology and Schulich MBA students to create business plans to get products out of the lab and on to the market. In 2010, teams comprised of York Biotechnology and Schulich MBA students were awarded with over $10,000 in prizes.

Biotechnology is the application of science and engineering in the innovative use of living organisms to create new products that improve the quality of our food, our health and our environment. Applications of this science include the diagnosis and treatment of disease, genetically modifying agricultural crops and production of vitamins, pharmaceuticals and other economically important products. York’s Biotechnology program prepares you for a career in this exciting, steadily growing field. This program teaches not only the underlying science but also exposes you to relevant social, legal, ethical and business issues.

Combine an interdisciplinary exploration of urban life, its qualities and its discontents with the study of social geography — the discipline that has most closely examined the nature of city lives and city places.

You can orient your studies in a number of ways to suit your interests:

• Explore the modern city
• Study urban development in a global context
• Research the history and comparative study of cities
• Learn about planning and environmental issues.

In AMPD's Department of Cinema and Media Arts students experientially learn to understand, think and work in the language of the moving image across all media. From idea to screenplay, camera to screen, screen to critical inquiry, our integrated curriculum offers exceptional training across the spectrum.

The BFA in Production offers a comprehensive curriculum in all aspects of filmmaking. Courses in the creative crafts of cinematography, editing and sound are offered alongside studies in the concepts and practices of screenwriting, directing and producing. Students work in a full range of digital and film formats, utilizing industry-standard production and post-production facilities, to produce work of fully professional calibre.

The program combines in-depth technical instruction with a strong emphasis on the creative aspects of film as a medium of storytelling, social engagement, and self-expression.

Small classes, ranging from 25 students in first year to 10 – 15 students in third and fourth year, allow for strong mentoring by the department's internationally recognized faculty.

The rich Cinema and Media Studies component included in the BFA in Production gives students an edge, developing their ability to not only make moving images but to think, talk and write about cinema and other screen-based media, and to understand the historical and theoretical framework in which they are produced.

The History program in the Faculty of Liberal Arts & Professional Studies explores historical events, people and places to help you gain a fuller understanding of, and appreciation for, the role and importance of history and how it impacts current events. Our professors have won university-wide, provincial and national teaching awards. Because of our size, our roster includes many and varied courses taught by experts in their fields.

Choose from courses covering Canadian, African and European history and explore themes such as the immigrant experience in Canada, the Holocaust and global migration.
In addition to courses in social, economic and political history, we offer subjects like:

• Native History
• Black History
• Histories of gender and sexualities
• History and film

Some of our best students go on to MA and PhD programs in Canada or abroad. In conjunction with York's programs in education, many of our graduates become teachers. The study of history teaches many skills necessary to succeed in today's world: critical thinking; research; assembling and analyzing information; and effective oral and written communication. Knowledge of history deepens your understanding of both the past and the present.

• We offer courses covering an almost global geography and ranging in time from antiquity to the fall of Communism.
• Our professors have published books on topics as varied as Halloween, love and death in Renaissance Italy, the world of voyageurs, Canadian marijuana policy and modern Iraq.
• We have 37 full-time professors providing creative, dynamic and innovative teaching. They include one Canada Research Chair, two Distinguished Research Professors, three Fellows of the Royal Society of Canada (RSC) and one member of the College of New Scholars, Artists and Scientists of the RSC.

York's Biophysics program draws on the long-established strengths of our Biology and Physics programs, with uniquely interdisciplinary courses highlighting their interfaces.

Biophysics is an exciting discipline at the intersection between physics and biology. It is an interdisciplinary field in which the laws, methods and techniques of physics are applied to biological processes and organisms. Biophysics applies the knowledge of physics to explain biological questions, such as the transmission of nervous impulses or muscle control.

For example, the DNA of salmon has been found to improve the performance of light emitting diodes, and areas of nanotechnology are founded upon the unique mechanical and electrical properties of DNA. Biophysicists study organisms at all levels of biological organization from the macroscopic (e.g. movement, muscle contractions, breathing) to the microscopic (e.g. cell division, molecular motors, energy generation and conversion, cellular reactions to physical stimuli).

Unique to the program is a scope sufficiently broad to expose you to knowledge and techniques applicable not only to humans but also to plants and animals, providing a solid background for positions in the environmental and agricultural sectors.

• York offers the opportunity to work side-by-side with professors through the more than 40 summer research and work-study programs offered each year.

Biophysics is an exciting interdisciplinary frontier of science in which the principles and techniques of physics are used to study living things and how they work. For instance, biophysicists have applied laser physics to map cells in three dimensions and reveal bacteria in drinking water, and have developed or improved techniques for analyzing organisms such as EM (Electron Microscopy), CT (Computer-aided Tomography), MRI (Magnetic Resonance Imaging), and X-ray crystallography. Studies of biological systems can also find applications to problems in physics. For example, the DNA of salmon has been found to improve the performance of light emitting diodes, and areas of nanotechnology are founded upon the unique mechanical and electrical properties of DNA. Biophysicists study organisms at all levels of biological organization from the macroscopic (e.g. movement, muscle contractions, breathing) to the microscopic (e.g. cell division, molecular motors, energy generation and conversion, cellular reactions to physical stimuli).

York’s Biophysics program is strong in both physics and biology, with uniquely interdisciplinary courses highlighting their interfaces. The program has a scope sufficiently broad to expose students to knowledge and techniques applicable not only to humans but to all of the kingdoms of life. Students acquire a theoretical and practical understanding of biology, physics, and supporting fields through both lecture- and lab-based courses.

There are three streams within the Physics and Astronomy program:

• Physics
• Applied Physics
• Astronomy and Astrophysics

Physics is the most fundamental science discipline. It attempts to understand nature at its deepest level. It develops an understanding and description of all forms of energy and matter and can be said to occupy the middle ground between mathematics and engineering.

Astronomy is the science that deals with the origin, evolution, composition, distance and motion of all bodies and scattered matter in the universe. It includes astrophysics, which discusses the physical properties and structure of all cosmic matter. Participate in world-class research projects led by our professors in fields as diverse as atomic and molecular physics, laser physics, elementary particle and subatomic physics and engineering physics. Students from this program routinely win prestigious grants to support them in all areas of graduate research.

You will gain a strong grounding in physics, astronomy and computer-based physics with a strong experimental physics component. You will not only learn the subject matter, but also learn how to write scientific reports, and deliver oral presentations on a topic of your choice. The physical world is open to you!

• Work with professors in our research groups like those in experimental high-energy (particle) physics and astronomy and the Centre for Research in Earth & Space Science.
• It's natural to combine Physics with other disciplines, such as Earth and Atmospheric Science, Chemistry, Computer Science or Biology. Given that physics teachers for high schools are difficult to find, why not combine Physics & Astronomy studies with a teaching degree?
• York's Astronomical Observatory is actively engaged in a long-term variable star monitoring program. Although clear and dark skies are not as frequent as one would like in Toronto, the results from this on going research have yielded relatively "clean" and valid scientific results. Results are presented at the annual Canadian Astronomical Society meetings each year. Come to a public viewing on Wednesday night or take a virtual tour.
• The Astronomy Club brings together all those who look to beauty, those who seek knowledge and those who are simply curious to meet, discuss and learn about the cosmos in which we live.