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Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

at York University - School of Continuing Studies Canada

Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

8

Duration

York University - School of Continuing Studies

Location

Post-Graduate Certificate in Digital & Content Marketing Assistant Fee

$15199

Tuition Fee

$12000

Average Cost of Living

$79

Application Fee

1

Backlogs Allowed

Post-Graduate Certificate in Digital & Content Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor's degree.

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

8

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.0

Minimum Writing

6.0

Minimum Speaking

Other Courses by York University - School of Continuing Studies,Canada

Think about downloading music or popping a disc into your MP3 player. Imagine how tedious it would be if the data-download took 10 minutes! The specialized hardware and software must produce instantaneous results and for that you need lightening-fast algorithms — designed by computational mathematicians — to perform the task.

Computational Math uses computers to solve mathematical and scientific problems — deciphering the fundamental problems in science and engineering with potentially broad social, political and scientific impact. For example, computers can perform only the simple arithmetic processes: add/subtract, multiply/divide.

To solve complex, real-world problems, computational mathematicians focus on developing algorithms to perform more complicated math — differentiation, integration etc. Computational mathematicians are also concerned with simulating a physical process — such as genome sequencing — to validate theories beyond the laboratory.

York's program in Computational Math combines the study of math, computer science and specialized computer applications. It's a more specialized program in computation than Applied Math.

You will choose from three areas of concentration:

Applied & Industrial Math involves traditional applications of math to science and engineering.
Financial Math is geared to the need of the financial and banking sectors.

48 month

Duration

$ 29495

Tuition

Flooding, terrorism, global warming and hurricanes are all disasters and emergencies that can be effectively managed – and, in some cases even mitigated – through good planning and response. The recent earthquake in Haiti, the H1N1 pandemic and memories of 9/11 are reminders of the pressing need for qualified and trained professionals in the field.

Disaster & Emergency Management is the discipline of dealing with and avoiding risks. In this exciting and rapidly expanding field you’ll explore key concepts, methodologies and technologies used by emergency management professionals while honing your analytical and critical skills. You'll also gain a comprehensive understanding of how emergency management intersects with other disciplines such as psychology and sociology. Discover strategies to help save lives and property, reduce damage and speed a community’s recovery from natural and human-induced disasters and emergencies.

You'll examine a diverse range of topics including:

  • Business continuity planning
  • Emergency management communications
  • Disaster risk management
  • Ethics
  • Terrorism

In addition to this, you will learn to apply key concepts, methodologies and technologies used by emergency management professionals to complex real-life challenges.

This program prepares you to synthesize large amounts of complex information and make sound decisions in challenging and often difficult circumstances. As a graduate you will be equipped with the skills for a career in emergency preparedness, public safety or consultancy work for a range of opportunities from positions in federal and provincial governments to large multinational companies and non-governmental organizations like the Red Cross/Red Crescent, World Bank, Oxfam or UNICEF.

  • Upon graduating, you'll join one of the fastest growing industries in North America.
  • You have the option of continuing your education within the disaster and emergency field with York's Master of Disaster & Emergency Management degree — the only graduate program of its kind in Ontario and one of only two in Canada.
  • You'll have the opportunity to join The International Association of Emergency Managers (IAEM), a non-profit educational organization dedicated to promoting the goals of saving lives and protecting property during emergencies and disasters.
  • Take advantage of experiential learning opportunities and interact with leading professionals who will provide you with a deeper insight into the field. You'll have the option to complete a field experience that will help to foster a greater understanding of the complexities and realities emergency management professionals face.
  • You are also encouraged to take advantage of the regular events held by the School of Disaster & Emergency Management. These include conferences and symposiums held throughout the school year to help you apply your education to real-life situations.

36 month

Duration

$ 29496

Tuition

Civil engineering is a driving engine of economic growth. From soaring skyscrapers and breathtaking bridges to innovative transportation systems and next-generation clean water technologies – the scope and impact of Civil Engineering is unparalleled. Whether it is designing roads, bridges & tunnels or making people safer by creating earthquake proof buildings, civil engineers have a wide variety of skills that make the world safer and more efficient.

What You’ll Learn
Civil Engineering students at Lassonde learn about structural and foundation design, transportation systems planning and design, water resources management, wastewater treatment, and environmental impact assessment. In addition, our graduates receive training in new emerging areas, such as innovative materials and construction technologies, infrastructure rehabilitation, computer-aided simulations, sustainability, natural hazards, and climate-change-driven engineering. 

Students have the opportunity to choose from a wide range of technical electives in Civil Engineering: 

  • Structural 
  • Geotechnical 
  • Hydrotechnical 
  • Transportation 
  • Environmental 

Professional experience through co-op option after second year can give you an early start towards becoming a licensed Professional Engineer.

48 month

Duration

$ 29496

Tuition

Software is used to control many aspects of the modern world, ranging from medical devices, nuclear power plants and airlines to Google and Amazon. It is valuable in developing software for prosthetic limbs to improve mobility or write the code for the next breakthrough in mobile communications. Software engineering makes the complex systems possible, safe and reliable. 

Our Software Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB). 

What You'll Learn
Lassonde’s Software Engineering program prepares students for a career using state-of-the-art computing labs, a full suite of software development tools, and hands-on experience in the design and development of software products.

In a capstone project, you work with a team to design, test and deploy a significant and exciting product using all the knowledge and skills you have gained.

After second year, you can take part in the co-op program, giving you an early start to becoming a licensed Professional Engineer.

Some Courses You'll Take:

  • Advanced Object-Oriented Programming
  • Software Development Project
  • Design and Analysis of Algorithms
  • Operating System Fundamentals
  • Software Design
  • Software Engineering Testing
  • Mission Critical Systems
  • Building E-Commerce Systems

48 month

Duration

$ 29496

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Applied Mathematics

The Faculty of Science offers Bachelor of Arts(BA)and Bachelor of Science(BSc)degree programs in Applied Mathematics.

Applied mathematics or computational sciences encompasses the many analytical and numerical methods used to solve scientific problems. It is at the core of many disciplines ranging from engineering and science to business and economics. It is essential to be able to apply many different mathematical techniques and to handle problems involving statistical data. It is also necessary to be able to take a practical problem, from engineering for example, and turn it into a mathematical problem; this is referred to as mathematical modelling.

Applied mathematics includes the area of scientific computing, which involves many components of computational processes — numerical analysis, algorithms for machines with vector and parallel architectures, visualization, simulation and computer-aided design.

Applied mathematicians use equations and computer simulations to:

  • design computer chips;
  • set airfare and insurance rates;
  • model electric power grids;
  • study genetic engineering;
  • create new automobile and airplane design;
  • study global climate change.

It is mathematics used to model and solve practical, real-world problems.

The Applied Mathematics (BA) program aims to give students a solid base of knowledge of mathematics which has important applications in fields such as computer science, physics, earth and atmospheric science, chemistry, biology, psychology and also in economics and business. Bachelor of Arts students are given the opportunity to take electives in other areas of interest, such as business administration.

36 month

Duration

$ 29495

Tuition

Put most simply, religious studies is the academic study of religion, exploring the range of phenomena that fall within the categories "religion" or "religious" from a variety of disciplinary perspectives. It brings together perspectives and approaches from history, sociology, anthropology, philosophy, and literature to gain a more comprehensive understanding of the individuals and traditions that constitute religions and cultures.

Because religions and the religious deal with questions of meaning and orientation, religious studies provides a place for you to explore in a disciplined fashion how and why humans have appealed to spirituality and the divine as they’ve struggled to make sense of themselves and their world. To study religion is to study responses, both behavioural and intellectual, to some of the great riddles and questions that face human beings, including: death, suffering, tragedy, and the nature of the self and the universe. Religious Studies is also a "teachable" subject for students who wish to combine their BA with a teaching qualification from York's Faculty of Education.

You can focus on the major religious traditions of the West and Near East such as Christianity, Judaism and Islam - or those of the Far East such as Hinduism, Buddhism and Sikhism or pursue a more comparative approach. You will also have the opportunity to learn about a variety of religious cultures including Chinese, Korean, Caribbean and Native North American.

In the core course, you will learn how to use various analytical methods to explore the rich variety of the world's religious traditions.

Our program gives you a thorough grounding in sophisticated text analysis and improves your writing skills - excellent preparation for any number of careers, including the clergy and law. Our classes are small and emphasize personal contact between students and professors.

  • Study religious expression in a variety of cultures including those of India, China, Korea and Native communities of North America, and visit the historical places discussed in class through a York International study abroad program.
  • Leonard Wolinsky Scholarship is awarded annually to two York undergraduates for one year's full-time study in an Israeli university.
  • In the area of research, Professor Amila Buturovic is in great demand by the media to comment on Islam in the modern world. Professor Buturovic also does research on Muslim poets from the former Yugoslavia.
  • The Moderator of the United Church of Canada, Rt. Rev. Marion Pardy, is a graduate of our Religious Studies program.

36 month

Duration

$ 29495

Tuition

Geomatics Engineering blends the knowledge of science and engineering with information technologies to solve complex, real-world problems. The diverse issues tackled by the field range from tracking a vehicle’s location within a city to determining land use from a satellite image. Geomatics engineers focus on the science and technologies related to positioning and navigation, sensors, measurements and mapping, as well as on spatial awareness and intelligence. 

Our Geomatics Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB).

What You’ll Learn
We will get you started with the basics in geomatics, surveying and mapping, navigation, sensors, and measurements to assist in building a strong foundation in the discipline.

In third and fourth year, you will take Geodesy, Advanced Surveying, Global Navigation Satellite Systems (GNSS), Measurement Theory and Estimation, Geographic Information Systems (GIS), Remote Sensing and Photogrammetry, Survey Law and Land Registration Systems, Advanced 3D Techniques, Mobile GIS and Location-based Services, Sensor Integration and Advanced Field Surveys courses. You will learn and use advanced state-of-the-art instruments while putting your professional skills to the test.

To top it off, the co-op program after second year allows you to gain professional experience, giving you a head start towards becoming a licensed Professional Engineer.

48 month

Duration

$ 29496

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Physics and Astronomy

There are three streams within the Physics and Astronomy program:

  • Physics
  • Applied Physics
  • Astronomy and Astrophysics

Physics is the most fundamental science discipline. It attempts to understand nature at its deepest level. It develops an understanding and description of all forms of energy and matter and can be said to occupy the middle ground between mathematics and engineering.

Astronomy is the science that deals with the origin, evolution, composition, distance and motion of all bodies and scattered matter in the universe. It includes astrophysics, which discusses the physical properties and structure of all cosmic matter. Participate in world-class research projects led by our professors in fields as diverse as atomic and molecular physics, laser physics, elementary particle and subatomic physics and engineering physics. Students from this program routinely win prestigious grants to support them in all areas of graduate research.

You will gain a strong grounding in physics, astronomy and computer-based physics with a strong experimental physics component. You will not only learn the subject matter, but also learn how to write scientific reports, and deliver oral presentations on a topic of your choice. The physical world is open to you!

  • Work with professors in our research groups like those in experimental high-energy (particle) physics and astronomy and the Centre for Research in Earth & Space Science.
  • It's natural to combine Physics with other disciplines, such as Earth and Atmospheric Science, Chemistry, Computer Science or Biology. Given that physics teachers for high schools are difficult to find, why not combine Physics & Astronomy studies with a teaching degree?
  • York's Astronomical Observatory is actively engaged in a long-term variable star monitoring program. Although clear and dark skies are not as frequent as one would like in Toronto, the results from this on going research have yielded relatively "clean" and valid scientific results. Results are presented at the annual Canadian Astronomical Society meetings each year. Come to a public viewing on Wednesday night or take a virtual tour.
  • The Astronomy Club brings together all those who look to beauty, those who seek knowledge and those who are simply curious to meet, discuss and learn about the cosmos in which we live.

48 month

Duration

$ 29495

Tuition

Creative Arts & Design

Bachelor of Arts in Theatre

York's Theatre programs immerse students in all aspects of theatre, fostering the ability to specialize or to assume a wide range of roles and apply various approaches to performance.  Through their creative and scholarly practice, students learn to constantly reassess the meaning of their work in the context of our ever-changing society, and to develop the critical thinking to understand and make a contribution to the world around them.

Program Structure
All Theatre students share a common first foundation year, in which they take courses across the various fields of theatre and performance. At the end of forst year students branch into one of four streams based on their interests and goals.*
Throughout the programs, students work together as actors and as members of creative and production teams in the department's many productions.

Streams
Acting Conservatory

With intensive studies in acting, movement and voice, the Acting Conservatory takes students deep into scene study, script analysis and character development. Upper year Conservatory members are cast in Theatre @ York's mainstage shows, featuring classic and contemporary masterpieces from Canada and around the world, chosen to address some of the big cultural and politacal debates facing society.

Performance Creation
This BFA degree stream places emphasis on studio coursework, such as Stagecraft, Devised Theatre, Scene Study and Directing. In keeping with the broader scope of Performance Creation work, this degree prepares students to move fluidly across artistic disciplines and to assume a range of roles in collaborative performance settings. This degree is ideal for students who want to produce sophisticated, meaningful performance work that engages with larger issues of social justice and sustainability.

Production and Design
Combining hands-on technical skills with creative aspects of theatre as storytelling, this program engages students in all elements of theatrical design and stage production. Courses in sound, lighting, scenery and costume design and construction are complimented by studies in technical direction and management.

Theatre Studies
This BA program focuses on studies in dramatic and performance theory, cristicism and history, and in theatre education. Students may choose to specialize in Playwriting and New Play Dramaturgy learning to write for the stage, or Devised Theatre focusing on collaborative creation of original works, incorporating all elements of playmaking, design and management to performance.

48 month

Duration

$ 29496

Tuition

Public management leaders must have multidisciplinary knowledge, critical skills and abilities to realize their vision to advance the public interest. At York, we prepare leaders for the broader public sector that spans all levels of government, public institutions and non-profit organizations, who can excel and thrive in a dynamic multicultural environment. Our graduates also work as policy analysts, legal and regulatory compliance officers, consultants and government relations managers in the private sector.

Through courses in areas such as public administration, Canadian government and public law, you’ll examine current and emerging debates regarding public institutions, law, human rights and diversity. You’ll also gain a clear understanding of the theory and practice of government while acquiring expertise relevant to policy analysis, program evaluation and other public service functions such as project management, human resources, budgeting and finance.

The Bachelor of Public Administration is an Honours only program and students also have the option to specialize in one of three streams:

  • Law, Justice and Public Policy
  • Management
  • Policy Analysis

Many courses involve simulations and exercises drawn from real world scenarios at all three levels of Canadian government. A limited number of practicum and internship placements are available for qualified students.
Staffed by faculty with strong research records and many years combined experience in active public service, the School provides a sense of community for students who share a fascination with questions of governance, administration, public ethics and the law.

48 month

Duration

$ 29495

Tuition

View All Courses by York University - School of Continuing Studies, Canada

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