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Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

at York University - School of Continuing Studies Canada

Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

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30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

8

Duration

York University - School of Continuing Studies

Location

Post-Graduate Certificate in Digital & Content Marketing Assistant Fee

$15199

Tuition Fee

$12000

Average Cost of Living

$79

Application Fee

1

Backlogs Allowed

Post-Graduate Certificate in Digital & Content Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor's degree.

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

8

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.0

Minimum Writing

6.0

Minimum Speaking

Other Courses by York University - School of Continuing Studies,Canada

Do you know that Spanish is spoken by more than 400 million people in over twenty-one countries? Of the 56 million people who speak languages on the Internet other than English, Spanish speakers represent almost a quarter.

Spanish is the fourth most spoken language in the world. Both globally and locally, fluency in Spanish is a valuable asset in any career.. University graduates with a knowledge of Spanish and the Spanish-speaking world are in demand not only in the international business community, diplomatic circles, and international agencies and Non-governmental organizations such as the World Bank, the World Health Organization and the United Nations, but also throughout Canada and the United States. Spanish is a common home language in urban Canada and is the de facto second language of the United States.  Spanish is useful in careers from Social services and medical fields, to media and the arts: any fields that engage with the public.

The Spanish program introduces you to the language and literature of Spain and the Spanish-American world. Spanish represents many cultures and countries. The rich cultural heritage and ethnic diversity of the language is discovered through literature and linguistics and you can develop a strong command of the language itself through intensive training in listening, reading writing and speaking.

  • Our professors are experts in their respective fields, dynamic and responsive teachers who look forward to sharing their perspectives on the Spanish-speaking world. 
  • Our courses explore a range of topics from the development of the Spanish language to an examination of Renaissance and Baroque literature when Spain's prolific playwrights rivaled Shakespeare; from the literature of the Spanish Civil War to the vast, innovative work of Latin America's writers.
  • Our program offers opportunities for experiential education and co-curricular activities, including opportunities to edit and publish creative work in Spanish and experience working with professors to conduct primary research. You will benefit from our respected Centre for Research on Latin America and the Caribbean on the economic development, political and social organization and cultural contributions of the region.

36 month

Duration

$ 29495

Tuition

Build on your accounting skillset with a leadership focus so you can pursue career advancement opportunities and prepare to earn a CPA designation.

What You Will Learn
In this full-time Post-Graduate Certificate in Advanced Professional Accounting, you’ll explore advanced accounting topics in areas such as auditing, taxation principles and accounting information systems. This program will also help you:

  • Develop an advanced accounting skill set through experiential assignments and projects
  • Hone cross-functional skills such as critical thinking, business acumen, problem solving and communication
  • Practice key management and leadership techniques
  • Prepare for CPA Professional Education Program (PEP) courses to become a Chartered Professional Accountant (CPA)

Program Benefits

  • Gain relevant and in-demand accounting knowledge with a curriculum co-designed and taught by senior industry executives
  • Advance through the program with the same peer group and build a professional network that extends beyond the program
  • Engage in experiential assignments and apply your knowledge towards real-world business challenges
  • Complete the program in 9 months of study

9 month

Duration

$ 17099

Tuition

Public Safety and Legal Studies

Bachelor of Arts in Law and Society

The Law and Society program was established in the early 1970s and is one of the oldest undergraduate programs of its kind in North America. York graduates about 100 students each year, making it one of the largest programs of its type in Canada.

Law is one of the most significant expressions of a modern society's social and political development. In recent years, social scientists from many disciplines have analyzed the interplay between law and society. We live in a period of widespread public interest in law that arises from a concern with problems of social justice, social control and deviance.

The academic disciplines - anthropology, economics, history, philosophy, political science, psychology, sociology - have increasingly focused on such issues as the nature and origin of law; law-making and law breaking; rights and obligations; freedom and responsibility. These are matters of increasing concern to teachers, social workers, businesspersons, doctors and public servants whose professional responsibilities demand a knowledge of the relationship of law to their own fields.

The goals of the Law and Society program are:

  • to affirm the intellectual importance of the study of law and society and law in society;
  • to provide a framework within which you and the faculty may explore, within disciplines and between them, descriptive and analytic approaches to the subject;
  • and to sharpen the appreciation of law as part of the active daily life of the student.

Please note: Law and Society is not a pre-law preparatory program.

48 month

Duration

$ 29495

Tuition

Study in one of the largest Geography programs in any university in Canada. Whether you're pursuing your Bachelor of Science and focusing on physical geography or gaining expertise about human geography through a Bachelor of Arts, York's program offers you the world at your doorstep.

Geography is the science of place and space. Geographers ask where things are located on the surface of the earth, why they are located where they are, how places differ from one another, and how people interact with the environment. There are two main branches of geography: human geography and physical geography.

Geographers also study the linkages between human activity and natural systems. Geographers were, in fact, among the first scientists to sound the alarm that human-induced changes to the environment were beginning to threaten the balance of life itself. They are active in the study of global warming, desertification, deforestation, loss of biodiversity, groundwater pollution, and flooding.

In the Faculty of Science, the Bachelor of Science (BSc) degree emphasizes physical geography, which examines the physical, chemical and biological processes that occur in the immediate vicinity of the Earth's surface. Physical geographers study patterns of climates, land forms, vegetation, soils, and water. They forecast the weather, manage land and water resources, and analyze and plan for forests, rangelands, and wetlands. Many human and physical geographers have skills in cartography and geographic information systems. Field work is also emphasized, including outdoor laboratory sessions, field trips and periodic field courses in Southern Ontario as well as to remote and exotic regions.

36 month

Duration

$ 29496

Tuition

Computer Security is a multi-faceted and challenging field. Ensuring the privacy of personal data, preventing unauthorized access to computer systems, ensuring back-up contingency plans in the event of data loss and protecting systems from malicious activity such as viruses and worms are just a few areas you can get involved in.

What You'll Learn 
In our Computer Security program you will build a solid background in computer science and math. You will study a variety of courses, including cryptography and operating systems. Computer security is the specialized part of computer science that studies threats to computer systems and networks. It is the science and practise of how to mitigate them. You will become an expert on all those topics. 

We offer both BA and BSc degrees, which share the same computer science and math requirements. In the BA program, you will complement your studies with courses from the Liberal Arts (e.g., humanities, social sciences). In BSc, the complimentary courses will be in the sciences (e.g., biology, chemistry, physics).

After third year, you can put your knowledge to the test by taking part in our paid internship program. We have teamed up with a variety of major companies to ensure you gain valuable professional experience. 

Some Courses You'll Take  

  • Object Oriented Programming 
  • Mobile App Development 
  • Design and Analysis of Algorithms 
  • Computer Security Management 
  • Applied Cryptography 
  • Computer Security Management and Forensics

36 month

Duration

$ 29496

Tuition

With its unique interdisciplinary approach that bridges studio production, art history and curatorial practice, AMPD's Department of Visual Art & Art History offers students the opportunity to become well-rounded professionals in the field, able to lead in the creation, exhibition, critical understanding and communcation of visual culture in diverse environments.

Through intensive studio training supported by studies in the history and theory of art, students receive a thorough grounding in the production of art works and comparative cultural analysis across a wide range of traditional and contemporary media. In the initial foundation year, students take courses in all artistic media -- painting, sculpture, print media, drawing, photography and interdisciplinary art -- and then can choose to specialize in one or more areas. At all levels, students are mentored by faculty mambers who are highly regarded artists with active professional practices.

York's Visual Arts students are supported in their exploration and creation with access to facilities unrivalled in Canada, including the Joan Goldfarb Visual Arts Study Centre; the L. L. Odette Centre for Sculpture; spacious, state of the art studios; five student-run exhibition galleries and the award-winning Art Gallery of York University.

48 month

Duration

$ 29496

Tuition

Creative Arts & Design

Bachelor of Fine Arts in Theatre

York's Theatre programs immerse students in all aspects of theatre, fostering the ability to specialize or to assume a wide range of roles and apply various approaches to performance.  Through their creative and scholarly practice, students learn to constantly reassess the meaning of their work in the context of our ever-changing society, and to develop the critical thinking to understand and make a contribution to the world around them.

Program Structure
All Theatre students share a common first foundation year, in which they take courses across the various fields of theatre and performance. At the end of forst year students branch into one of four streams based on their interests and goals.*
Throughout the programs, students work together as actors and as members of creative and production teams in the department's many productions.

Streams
Acting Conservatory

With intensive studies in acting, movement and voice, the Acting Conservatory takes students deep into scene study, script analysis and character development. Upper year Conservatory members are cast in Theatre @ York's mainstage shows, featuring classic and contemporary masterpieces from Canada and around the world, chosen to address some of the big cultural and politacal debates facing society.

Performance Creation
This BFA degree stream places emphasis on studio coursework, such as Stagecraft, Devised Theatre, Scene Study and Directing. In keeping with the broader scope of Performance Creation work, this degree prepares students to move fluidly across artistic disciplines and to assume a range of roles in collaborative performance settings. This degree is ideal for students who want to produce sophisticated, meaningful performance work that engages with larger issues of social justice and sustainability.

Production and Design
Combining hands-on technical skills with creative aspects of theatre as storytelling, this program engages students in all elements of theatrical design and stage production. Courses in sound, lighting, scenery and costume design and construction are complimented by studies in technical direction and management.

Theatre Studies
This BA program focuses on studies in dramatic and performance theory, cristicism and history, and in theatre education. Students may choose to specialize in Playwriting and New Play Dramaturgy learning to write for the stage, or Devised Theatre focusing on collaborative creation of original works, incorporating all elements of playmaking, design and management to performance.

48 month

Duration

$ 29496

Tuition

Natural Sciences & Mathematics

Bachelor of Arts in Applied Mathematics

The Faculty of Science offers Bachelor of Arts (BA) and Bachelor of Science (BSc) degree programs in Applied Mathematics.
Applied mathematics or computational sciences encompasses the many analytical and numerical methods used to solve scientific problems. It is at the core of many disciplines ranging from engineering and science to business and economics. It is essential to be able to apply many different mathematical techniques and to handle problems involving statistical data. It is also necessary to be able to take a practical problem, from engineering for example, and turn it into a mathematical problem; this is referred to as mathematical modeling.

Applied mathematics includes the area of scientific computing, which involves many components of computational processes — numerical analysis, algorithms for machines with vector and parallel architectures, visualization, simulation and computer-aided design.
Applied mathematicians use equations and computer simulations to:

  • Design computer chips;
  • Set airfare and insurance rates;
  • Model electric power grids;
  • Study genetic engineering;
  • Create new automobile and airplane design;
  • Study global climate change.

It is mathematics used to model and solve practical, real-world problems.
The Applied Mathematics (BA) program aims to give students a solid base of knowledge of mathematics which has important applications in fields such as computer science, physics, earth and atmospheric science, chemistry, biology, psychology and also in economics and business. Bachelor of Arts students are given the opportunity to take electives in other areas of interest, such as business administration.

Students in Applied Mathematics may pursue a course of study leading to a Bachelor of Science (BSc), combining their studies in applied mathematics with another subject such as physics, earth and atmospheric science, biology or computer science.

36 month

Duration

$ 29495

Tuition

Creative Arts & Design

Bachelor of Arts in Drama Studies

Drama Studies can lead to a career in various aspects of theatre and is also excellent preparation for a career in teaching, public speaking and many other fields.

Get to know drama as a study of literature and performance with courses that integrate the study of language, literature, critical theory, performance media and genres (such as film or television). You’ll learn from award-winning experts in their fields, explore varied works of dramatic literature and performance and get hands-on experience with productions in English, French and Spanish with our student-led production company. Glendon's black box theatre boasts excellent lighting, sound and multimedia technologies.

36 month

Duration

$ 29496

Tuition

Economic problems arise out of the conflict between an apparently limitless human demand for goods and services and a limited supply of resources for satisfying those demands. Economics combines theory and analysis with attention to practical problems and critical modern issues.

The Economics program will expose you to both the wide range of individual and social problems that arise from this conflict and to the distinctive economic approach to their solution. Our unique teaching approach that blends theory and case studies to give you the in-depth training necessary to apply the analytical and quantitative tools needed to understand complex economic issues. You can create a mathematical and statistical concentration, focus on learning how to model and forecast economic activities, or get a comprehensive understanding of contemporary economics and/or business. You'll also develop skills to analyze practical business problems such as:

  • Market Forecasting
  • Pricing Policies
  • Strategic Financing
  • Business Development

36 month

Duration

$ 29496

Tuition

View All Courses by York University - School of Continuing Studies, Canada

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