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Post-Graduate Certificate in Digital & Content Marketing

Post-Graduate Certificate in Digital & Content Marketing

at York University - School of Continuing Studies Canada

Overview

Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Why take our Digital and Content Marketing program?
No matter where in the world you work, there are companies trying to reach the right audience with their marketing message. Innovations in digital marketing and content marketing have made it possible to serve your content to just about any target audience you can dream of, with international reach and real results. In this program, you’ll learn to be the person behind the message and develop the expertise to lead marketing and business objectives .

What you will learn
This eight-course program starts from the basics, giving you a solid foundation in core marketing and business concepts before moving on to master advanced topics in digital and content marketing. In eight months of full-time study, you’ll earn a comprehensive education in core areas, including, web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

You’ll also develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising.

Program Benefits
Created in collaboration with industry leaders, this accelerated certificate gives you the opportunity to work on assignments that are relevant to real-world job requirements, practice key cross-functional skills needed to excel as a digital marketing professional and graduate with a portfolio of project work. Through our student-cohort delivery model, you will advance through this program with the same peer group, allowing you to form connections with a community of marketing professionals.

Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

8

Duration

York University - School of Continuing Studies

Location

Post-Graduate Certificate in Digital & Content Marketing Assistant Fee

$15199

Tuition Fee

$12000

Average Cost of Living

$79

Application Fee

1

Backlogs Allowed

Post-Graduate Certificate in Digital & Content Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor's degree.

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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

8

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.0

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.0

Minimum Writing

6.0

Minimum Speaking

Other Courses by York University - School of Continuing Studies,Canada

The first degree of its kind in Canada! This is a full-time program with courses offered during the day.

Responding to a growing demand for qualified human resources (HR) professionals, the Bachelor of Human Resources Management (BHRM) degree will provide you with specialized training in all aspects of HR management. The BHRM is offered through the School of HRM at York, which is the largest university unit in the field in North America, housing the country's largest and top specialized faculty. SHRM is Canada's leader in HRM education.

You will benefit from a curriculum that draws on a range of disciplines including business, economics, sociology, history, social science, psychology, philosophy, political science, Industrial relations and law. This integrated approach will enable you to develop the research, analytical and management skills required by the profession.

The program builds on the Faculty of Liberal Arts & Professional Studies' existing strength in the field including the largest core of HR management professors in Canada and outstanding HR research.

The BHRM degree is fully accredited with the Human Resources Professionals Association of Ontario (HRPAO) and students graduate having completed all of the mandatory courses to receive the HRPAO's professional designation.

4 years honours option also avilable for this program. For more information please visit program page.

36 month

Duration

$ 29495

Tuition

The History program in the Faculty of Liberal Arts & Professional Studies explores historical events, people and places to help you gain a fuller understanding of, and appreciation for, the role and importance of history and how it impacts current events. Our professors have won university-wide, provincial and national teaching awards. Because of our size, our roster includes many and varied courses taught by experts in their fields.

Choose from courses covering Canadian, African and European history and explore themes such as the immigrant experience in Canada, the Holocaust and global migration.
In addition to courses in social, economic and political history, we offer subjects like:

  • Native History
  • Black History
  • Histories of gender and sexualities
  • History and film

Some of our best students go on to MA and PhD programs in Canada or abroad. In conjunction with York's programs in education, many of our graduates become teachers. The study of history teaches many skills necessary to succeed in today's world: critical thinking; research; assembling and analyzing information; and effective oral and written communication. Knowledge of history deepens your understanding of both the past and the present.

  • We offer courses covering an almost global geography and ranging in time from antiquity to the fall of Communism.
  • Our professors have published books on topics as varied as Halloween, love and death in Renaissance Italy, the world of voyageurs, Canadian marijuana policy and modern Iraq.
  • We have 37 full-time professors providing creative, dynamic and innovative teaching. They include one Canada Research Chair, two Distinguished Research Professors, three Fellows of the Royal Society of Canada (RSC) and one member of the College of New Scholars, Artists and Scientists of the RSC.

36 month

Duration

$ 29495

Tuition

York's Music program provides an uncommon opportunity to explore the depth and breadth of the art form through a remarkably flexible curriculum that enables students to pursue creative and scholarly work across a wide range of musical genres and traditions, tailored to each individual's unique talents and aspirations.

York's Music program is known for pioneering post-secondary studies in jazz, world, classical and digital music. Students may specialize or generalize according to their interests, developing expertise in a particular area of vocal or instrumental performance or composition, or working in a variety of musical practices and cultural forms. Options include solo, small and large ensemble performance; composition and arranging; education and community arts development; ethnomusicology; and the growing field of musoc media production for cinema, gaming and motion media.

All first-year Music students enter the BFA program. After first year, students whose interests centre on music history, criticism and scholarly research may choose to move to the BA program.

Program Highlights
Courses and workshops in popular music and in non-western performance traditions, such as South Indian, Chinese orchestra, Indonesian gamelan, Caribbean, West African drumming and Celtic Canadian, are a regular feature of the program.

Performance Opportunities
Presenting more than 100 student and faculty conerts a year, as well as master classes with renowned Canadian and international artists, the Department of Music offers countless opportunities to perform and collaborate. In addition to the many student-led ensembles, students can be part of numerous formal ensembles, including:

  • Symphony Orchestra
  • Jazz Orchestra and Choirs
  • West African Drums
  • Concert and Chamber Choirs
  • Celtic Canadian Folk Ensemble
  • New Music Ensemble
  • Chinese Classical Ensemble
  • Gospel Choir
  • Wind Symphony
  • Escola de Samba
  • Rhythm & Blues Ensemble
  • Chamber Strings

48 month

Duration

$ 29496

Tuition

Software is used to control many aspects of the modern world, ranging from medical devices, nuclear power plants and airlines to Google and Amazon. It is valuable in developing software for prosthetic limbs to improve mobility or write the code for the next breakthrough in mobile communications. Software engineering makes the complex systems possible, safe and reliable. 

Our Software Engineering program is accredited by the Canadian Engineering Accreditation Board (CEAB). 

What You'll Learn
Lassonde’s Software Engineering program prepares students for a career using state-of-the-art computing labs, a full suite of software development tools, and hands-on experience in the design and development of software products.

In a capstone project, you work with a team to design, test and deploy a significant and exciting product using all the knowledge and skills you have gained.

After second year, you can take part in the co-op program, giving you an early start to becoming a licensed Professional Engineer.

Some Courses You'll Take:

  • Advanced Object-Oriented Programming
  • Software Development Project
  • Design and Analysis of Algorithms
  • Operating System Fundamentals
  • Software Design
  • Software Engineering Testing
  • Mission Critical Systems
  • Building E-Commerce Systems

48 month

Duration

$ 29496

Tuition

Public Safety and Legal Studies

Bachelor of Arts in Law and Society

The Law and Society program was established in the early 1970s and is one of the oldest undergraduate programs of its kind in North America. York graduates about 100 students each year, making it one of the largest programs of its type in Canada.

Law is one of the most significant expressions of a modern society's social and political development. In recent years, social scientists from many disciplines have analyzed the interplay between law and society. We live in a period of widespread public interest in law that arises from a concern with problems of social justice, social control and deviance.

The academic disciplines - anthropology, economics, history, philosophy, political science, psychology, sociology - have increasingly focused on such issues as the nature and origin of law; law-making and law breaking; rights and obligations; freedom and responsibility. These are matters of increasing concern to teachers, social workers, businesspersons, doctors and public servants whose professional responsibilities demand a knowledge of the relationship of law to their own fields.

The goals of the Law and Society program are:

  • to affirm the intellectual importance of the study of law and society and law in society;
  • to provide a framework within which you and the faculty may explore, within disciplines and between them, descriptive and analytic approaches to the subject;
  • and to sharpen the appreciation of law as part of the active daily life of the student.

Please note: Law and Society is not a pre-law preparatory program.

48 month

Duration

$ 29495

Tuition

Set yourself apart by studying with leading authorities about Canadian topics, including our national culture, environmental history, labour issues in Quebec and endangered Aboriginal languages.

Glendon's liberal arts environment is the perfect complement to its Canadian Studies program, and easily allows for cross-discipline research and study. If you're considering government or public sector work, gain a competitive edge with a bilingual degree and an understanding of the country in its various dimensions: political and legal systems, languages and cultures, history and Canada’s position in the global arena.

Apply your learning at the annual Crossing Borders Conference, support government officials and scholars from both sides of the Canadian-US border or get debate experience on current Canadian issues at provincial Canadian Studies conferences.

36 month

Duration

$ 29496

Tuition

The School of Gender, Sexuality and Women's Studies offers a consolidated undergraduate program which brings together the Women's Studies programs from the Faculty Liberal Arts & Professional Studies and Glendon Campus. This merged undergraduate program provides students with increased flexibility and access to a wide variety of Gender & Women's Studies courses.

Explore the diversity of women's experience in the present and past through courses that examine how race, ethnicity, disability, class and sexual orientation have shaped women’s lives. Through cross-cultural and disciplinary assessment, you’ll expose misconceptions about women expressed through myth, ideologies, teaching and writings. Our impressive community of professors conducts research that spans many fields including the humanities and social sciences, law, business, fine arts and environmental studies.

Gender & Women's Studies examines issues pertinent to women’s lives in the present and the past from an economic, political, social, and cultural perspective, with particular attention to how race, ethnicity, class, and sexual orientation have defined their experiences. In fact, every experience can be examined from these angles, and our interdisciplinary approach will allow you to do just that as you complete your degree.

  • We offer academic Bridging Courses for women who want to upgrade their writing and speaking skills and explore the possibility of university study.
  • Our program places a particular emphasis on international issues. Study with top-notch professors like Gertrude Mianda, a specialist in women and development, globalization, and African immigrant women in Canada. Bettina Bradbury is renowned for her work in the history of women in Quebec and recipient of the John A. Macdonald Prize for her book on Canadian history. Jacinthe Michaud is a specialist in social movements and the feminist movement. Any François is currently working on the promotion of equality and social justice in contemporary societies through the development of global antidiscriminatory strategies.
  • Take classes at either one of our campuses – Glendon or Keele.
  • Outside the classroom, you can participate in the activities of our on-campus Women’s Centre.

Gender & Women's Studies undertakes a critical evaluation of gender, and challenges many traditional assumptions and theories that previously excluded women. To do so, this program:

  • Examines how gender is expressed in the attitudes and institutions of various societies in different historical periods;
  • Explores the possible origins of gender differentiation;
  • Questions how gender expectations mould the development of women and men;
  • Studies the ways in which gender interacts with other social institutions and practices.

36 month

Duration

$ 29496

Tuition

The Financial & Business Economics program in the Faculty of Liberal Arts & Professional Studies is specifically designed for students who are interested in understanding the workings of financial markets, such as the stock market and the financing of companies. You'll gain a broad understanding of the economic framework upon which financial theory is based and gather the tools needed for navigating financial markets and business decisions.

The program combines a rigorous quantitative and analytical approach with practical application. Through a blend of economic theory and applied tools of modern finance, you will develop a solid knowledge of the microeconomic principles underlying financial markets and instruments, the macroeconomic role of finance, and the quantitative tools commonly used for analyzing financial markets.

You'll take courses such as: Corporate Finance, International Monetary Economics and Financial Econometrics to gain insight into important subject areas including:

  • Budgeting
  • Saving
  • Investing
  • Borrowing
  • Lending
  • Insuring
  • Hedging
  • Diversifying
  • Asset management.

Your degree will prepare you for careers in the financial sector or graduate studies in finance or financial economics.

  • You'll study with professors who are actively engaged in the theoretical and empirical analysis of financial markets.
  • This highly structured and focused program equips you with highly marketable skills, readying you for a career in the financial sector.

48 month

Duration

$ 29496

Tuition

Develop awareness and a sense of social responsibility relating to Indigenous issues. Your access to traditional Elders and ceremonies, and your placements with Indigenous or supporting organizations will provide you with cultural and experiential knowledge about Indigenous lands, languages and cultures.

Indigenous Studies at York is a unique program that combines an experiential emphasis on local Indigenous traditions, treaties and languages with the theoretical insights of Indigenous scholars. We also feature courses that enable students to explore Indigenous literatures, cinema and music, or to develop an awareness of interconnections with Indigenous peoples internationally as well as with the racialized communities situated on Indigenous lands across the Americas due to histories of slavery and indentureship.

48 month

Duration

$ 29495

Tuition

Environmental Studies & Earth Sciences

Bachelor of Environmental Studies (BES) - Honours

Challenge what is. Imagine what could be. Transform the Future. The Faculty of Environmental Studies provides a unique educational experience in an expanding field of study, research and employment.

Studying the environment has never been more important or complex. In order to make change, we need to recognize the impact we have on the world around us. Our program examines the interconnections of human life on our natural surroundings and explores the various perspectives, approaches and inequalities that exist in the world today.  An introductory first year allows you to expand your passion for environmental and social justice through a common core course approach. Then, specialize for your future career success in one of the following: Environmental Management; Urban & Regional Environments; Environmental Politics, Justice & the Arts.

Program Highlights
The Faculty of Environmental Studies (FES) defines "environment" as everything that surrounds us. Environmental studies is, therefore, not only about natural environments, but also about built, social, cultural, political and organizational environments as well as all of the relationships between them.

After completing a common first year, you will have the opportunity to focus on one of three Areas of Concentration:

  • Environmental Management
  • Urban & Regional Environments
  • Environmental Politics, Justice & the Arts

48 month

Duration

$ 29600

Tuition

View All Courses by York University - School of Continuing Studies, Canada

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