Bachelor of Business Administration (Honors) with Specialization in Human Resource

at ARKA JAIN University India

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. In BBA in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

“Digital marketing market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027”

The BA – Journalism and Mass Communication Program offers contemporary training and hands on experience with the industry in all major media genres. Professional training and excellent internships make students ready for successful careers across the ?eld of print and broadcast journalism, media management, content management, digital media etc. This media program offer students focus and ?exibility across multiple platforms making them ready for the future.
All programs are built on strong theoretical foundations supported by applied research into the dynamics of communication and the creative industries together with professional expertise. The University has built close links with national and regional media companies and boasts of an excellent employment and research record.

Accounting communicates much of the information that owners, managers, and investors need to evaluate a company’s financial performance. The purpose of an honors program in finance, accounting, audit, taxation and banking is to create professionals who will be able to provide stakeholders with financial information to make better business decisions. The primary focus of the Bachelor of Commerce (Honors) in Finance, Accounting, Audit, and Banking program is to impart the systematic study of concepts in the fields of finance, accounting, audit, taxation and banking . It prepares students for an honors qualification and provides them with sound knowledge and specialized skill sets in finance, accounts, audit, and taxation.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

B.Voc is a 3 year degree program offered by ARKA JAIN University (AJU) as per UGC guidelines. Theory classes and hands on Practical Training will be provided at AJU – ARKA JAIN University Campus and NTTF Centres located at Jamshedpur (Golmuri & Burmamines).

• B.Voc is equivalent to any graduation degree and facilitates admission for post graduation courses like M.Voc and MBA.
• B.Voc enables students to take up Post Graduation, UPSC, Bank, Railway and other competitive exams.
• B.Voc graduates have better scope in industries.
• B.Voc Degree in a particular skill set, one can apply for specific skill based VISA rather than general work permit for foreign immigration.

It is a ?eld of engineering that deals with the study and application of electricity, electronics automation and embedded systems etc.

B.Com (H) with ACCA course at Arka Jain University is a 3 year undergraduate programme and has been designed in collaboration with the Association of Certified Chartered Accountants (ACCA), UK and International Skill Development Corporation (ISDC), UK. The curriculum framework and content of this course has been integrated with the B.Com(H) and will facilitate students to conveniently pursue ACCA qualification in tandem with their 3 years undergraduate course. The ACCA Qualification is the world leading accountancy qualification for aspiring financial professionals – providing students with the skills, knowledge and values to have successful careers and lead the organizations they work with into the future.The program is designed to provide a competitive edge to the students to solve global business challenges.

The department aims at creating a intellectual community with strong human values, discerning social awareness and excellent communicative competence. It strives to impart an appreciation of the finer aspects of life through a clear understanding of the nuances of Language and the aesthetics of Literature in a globalized world.

• To gain a sound theoretical knowledge both in Literature and allied fields
• To prepare  for UGC – NET examinations
• To take up research in current topics
• To take up faculty positions in universities
• To help aspiring journalists and critics
• To gain a multicultural exposure
• To thrive and learn in a competitive environment

ARKA JAIN University offers Bachelor of Science in Biotechnology course that designed to equip the students with all the tools and techniques both in theory and practical session of Modern Biology for application in Industry and Research fields. Biotechnology draws upon the sciences of biology, chemistry, physics, engineering, computer and information technology that help in preparing scientific breakthrough for betterment of human being. The highlights of the program is that it provides multidisciplinary courses which enables the Graduates to take up challenges in the latest required research in Bio-Science (Health, Agriculture, Biophysics, Bioengineering and System biology). Aspiring candidates having scientific aptitude and keen interest in biological science are ideal for the course. Graduates with this course develop the problem-solving skill, analysis power and proficiency with the use of computers.

BBA (Hons) is a 3-year degree that imparts management skills and knowledge in aspirants. The course aims at developing the basic business development knowledge and skill base that is requisite for a bachelor’s level students by utilizing various subjects of study and their related practical applicability. Whilst many BBA programs cater to impart business knowledge, a program with high academic rigor and project-centric learning throughout a scholar’s University years is much required. Learners who aim for thorough academic excellence coupled with practical know-how from day one would prefer a BBA (Honors) program