Bachelor of Business Administration with Specialization in Digital Marketing

at ARKA JAIN University India

The department aims at creating a intellectual community with strong human values, discerning social awareness and excellent communicative competence. It strives to impart an appreciation of the finer aspects of life through a clear understanding of the nuances of Language and the aesthetics of Literature in a globalized world.

• To gain a sound theoretical knowledge both in Literature and allied fields
• To prepare  for UGC – NET examinations
• To take up research in current topics
• To take up faculty positions in universities
• To help aspiring journalists and critics
• To gain a multicultural exposure
• To thrive and learn in a competitive environment

It is a discipline of Engineering that provides in depth knowledge of Mathematics, Science and engineering principles in areas of Thermal Science & etc.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

The AJU School of Pharmacy aims at skill based education with a curriculum designed to prepare diploma, degree, and post graduates in pharmacy for lifelong learning and leadership capabilities with research based teaching procedures. The School is approved by Pharmacy Council of India, New Delhi and affiliated to ARKA JAIN University, Jharkhand. The School looks forward in developing a disease free Nation by initiating an integrative module of academics and research. The Unique model of integrating of Pharmacy with allied life Sciences at ARKA JAIN University has a visionary of optimizing the pharmacy protocols in the field of Life Sciences creating a broad platform to enhance academic research and scientific development in the sector of health and medicine. The School of Pharmacy is dedicated with a team of highly qualified and well trained faculty and staffs from different department working towards academic growth through research and development. The School is committed to produce pharmacists for the 21st century with significant responsibility for managing drug therapy, counseling patients on proper use of medications, monitoring drug therapy outcomes and to be involved with development of new drugs against emerging diseases.

Optometry is a health care profession that is autonomous and concerned especially with examining the eye for defects and faults of refraction, with prescribing correctional lenses, prisms, eye exercises and/or visual rehabilitation care for visually impaired, with diagnosing diseases of the eye, and with treating such diseases or referring (Speciality) them for treatment. Optometry as a profession has the primary public health responsibility for eliminating uncorrected refractive error (the leading cause of vision impairment globally). As primary eye care practitioner, optometrists have a vital role in detecting potentially serious eye diseases such as cataract, glaucoma and Diabetic retinopathy, age-related maculopathy, as well as general health conditions such as hypertension, diabetes, Thyroid etc which means optometrists can also help to alleviate the burden of other causes of blindness and diseases through diagnosis & referral.

B.Voc is a 3 year degree program offered by ARKA JAIN University (AJU) as per UGC guidelines. Theory classes and hands on Practical Training will be provided at AJU – ARKA JAIN University Campus and NTTF Centres located at Jamshedpur (Golmuri & Burmamines).

• B.Voc is equivalent to any graduation degree and facilitates admission for post graduation courses like M.Voc and MBA.
• B.Voc enables students to take up Post Graduation, UPSC, Bank, Railway and other competitive exams.
• B.Voc graduates have better scope in industries.
• B.Voc Degree in a particular skill set, one can apply for specific skill based VISA rather than general work permit for foreign immigration.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
In B.Com (H) in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

B.Voc is a 3 year degree program offered by ARKA JAIN University (AJU) as per UGC guidelines. Theory classes and hands on Practical Training will be provided at AJU – ARKA JAIN University Campus and NTTF Centres located at Jamshedpur (Golmuri & Burmamines).

• B.Voc is equivalent to any graduation degree and facilitates admission for post graduation courses like M.Voc and MBA.
• B.Voc enables students to take up Post Graduation, UPSC, Bank, Railway and other competitive exams.
• B.Voc graduates have better scope in industries.
• B.Voc Degree in a particular skill set, one can apply for specific skill based VISA rather than general work permit for foreign immigration.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. In BBA in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

“Digital marketing market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027”