Bachelor of Commerce (Honors) with Digital Marketing

at ARKA JAIN University India

B.Com (H) with ACCA course at Arka Jain University is a 3 year undergraduate programme and has been designed in collaboration with the Association of Certified Chartered Accountants (ACCA), UK and International Skill Development Corporation (ISDC), UK. The curriculum framework and content of this course has been integrated with the B.Com(H) and will facilitate students to conveniently pursue ACCA qualification in tandem with their 3 years undergraduate course. The ACCA Qualification is the world leading accountancy qualification for aspiring financial professionals – providing students with the skills, knowledge and values to have successful careers and lead the organizations they work with into the future.The program is designed to provide a competitive edge to the students to solve global business challenges.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. In BBA in Digital Marketing specialization, you will master the essentials of discipline including Social Media Marketing , Online Business Models, SEO, SEM, Web Analytics, Google AdWords, PPC Advertising, AdSense, Payment Mechanisms, Content Marketing, Email, & Mobile Marketing etc.

“Digital marketing market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027”

Combining academic excellence, opportunity and practical real world experiences, our MBA will have an immediate and positive impact on your career. Transform your skill set and build your expertise through our MBA program in your area of specialization. This highly practical program offers hands-on experience and opportunities to specialize in any area you choose. Our focused MBA program design, strong links with industry, recruiters and practitioners means there is no better place for you to study. Our program fuses academic and experiential learning processes, gives you the framework and technical knowledge essential for a career in corporate, along with the context that puts those new skills into action.

AJU offers its ?agship MBA programme wherein students can opt for 2 specializations. The traditional specializations include the functional disciplines, that is

Finance
MBA in Finance helps the students gain the business and financial skills needed to work in a number of enterprises. Aspiring Students seeking a career in finance can sign up for MBA in Finance for a booming career in the Finance sector.

Marketing
MBA in Marketing is the most sought after management specialization by professionals globally. Those keen on a career in Marketing and aiming to be managers in their specialized field can sign up for an MBA in Marketing.

B.Voc is a 3 year degree program offered by ARKA JAIN University (AJU) as per UGC guidelines. Theory classes and hands on Practical Training will be provided at AJU – ARKA JAIN University Campus and NTTF Centres located at Jamshedpur (Golmuri & Burmamines).

• B.Voc is equivalent to any graduation degree and facilitates admission for post graduation courses like M.Voc and MBA.
• B.Voc enables students to take up Post Graduation, UPSC, Bank, Railway and other competitive exams.
• B.Voc graduates have better scope in industries.
• B.Voc Degree in a particular skill set, one can apply for specific skill based VISA rather than general work permit for foreign immigration.

Bachelor of Computer Applications is a 3-year undergraduate programme. It is extended over six semesters. The primary objective of our BCA program is to provide a foundation of computing principles and business practices for effectively using/managing information systems and enterprise software. This program aids the students to get a sound understanding of Computer Applications which can give them a perfect start for a challenging career in the ?eld of Information Technology. This program prepares students with the necessary skills to build successful careers in the information sector. The curriculum is truly tuned for the holistic development of the students and aims at nurturing them as pro?cient programmers and computer professionals.

BBA & B.Com (H) with ACCA Integrated with ACCA program is integrated and embedded with ACCA Syllabus and leads to ACCA Qualification with paper exemptions. ACCA (The Association of Chartered Certified Accountants) is the global body for professional accountants. ACCA aims to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. ACCA supports their 2,19,000 members and 527,000 students throughout their careers, providing services through a network of 104 offices and active centers. ACCA’s focus is on professional values, ethics, and governance, and ACCA deliver value added services through 98 global accountancy partnerships, working closely with multinational and small entities to promote global standards and support.

Accounting communicates much of the information that owners, managers, and investors need to evaluate a company’s financial performance. The purpose of an honors program in finance, accounting, audit, taxation and banking is to create professionals who will be able to provide stakeholders with financial information to make better business decisions. The primary focus of the Bachelor of Commerce (Honors) in Finance, Accounting, Audit, and Banking program is to impart the systematic study of concepts in the fields of finance, accounting, audit, taxation and banking . It prepares students for an honors qualification and provides them with sound knowledge and specialized skill sets in finance, accounts, audit, and taxation.

BBA in Human Resource Management or BBA in HR is a three-year management degree available for the candidates who have completed 12th examination. Human resource management is all about managing and training human resources to increase the productivity of the company. The three-year bachelor degree allows the candidates who are looking for a career as a hotel manager. As the standards of modern industries are increasing day by day, companies are always looking for skilled managers to handle all their HR activities. Candidates who are interested in managing human resource may join this program. Students will be trained for creating employee benefits plans, maintaining industrial relations, performance analysis and recruitment of employees.

Optometry is a health care profession that is autonomous and concerned especially with examining the eye for defects and faults of refraction, with prescribing correctional lenses, prisms, eye exercises and/or visual rehabilitation care for visually impaired, with diagnosing diseases of the eye, and with treating such diseases or referring (Speciality) them for treatment. Optometry as a profession has the primary public health responsibility for eliminating uncorrected refractive error (the leading cause of vision impairment globally). As primary eye care practitioner, optometrists have a vital role in detecting potentially serious eye diseases such as cataract, glaucoma and Diabetic retinopathy, age-related maculopathy, as well as general health conditions such as hypertension, diabetes, Thyroid etc which means optometrists can also help to alleviate the burden of other causes of blindness and diseases through diagnosis & referral.