Bachelor of Arts in Mass Communication

at Avantika University India

BA in Liberal Arts is a three years bachelor’s degree program for students who wish to explore humanities and social sciences. Liberal Arts at Avantika University aims to create holistic individuals capable of actively contributing to society through their chosen field of interest. The mission is to provide contemporary and personalized education with a 21st century curriculum and the learning focused on what really matters in life.

The Design program at Avantika enables learners to look at the design process with multiple lenses: as a human-centered activity, as a cultural and societal activity, and as an experimental and innovative process. This process will witness a fusion of design, technology, and entrepreneurship to create new concepts, new products, new interactive spaces, new services, new experiences, new communication channels, new systems, new ways of creating and growing businesses, along with novel perspectives to look at the future. The students will not only create concepts of creations but will also prototype them, in reality, to prove that they actually work.

Interaction Design is a unique program centered on creating delight through good design. It is the practice of designing interactive digital products, environments, systems, and services. Beyond the digital aspect, interaction design is also useful when creating physical products, exploring how a user might interact with them.

The Business Administration program at Avantika follows a design-centered philosophy with a solid foundation of liberal studies, an interdisciplinary curriculum, and experiential learning at the core. The program starts with foundation courses, which give the students a solid grounding in essential business concepts and 21st-century skills that help them connect the dots. Then, the program layers the students' knowledge with core courses and real-world projects – the backbone of Avantika's BBA. This hands-on, project-based learning approach is imbibed from day one enabling the students to take a humanistic approach in solving contemporary challenges.

The marketing management specialization enables students to understand customer behavior and their psychology. It equips relevant skills among students i.e. marketing analytics and branding tools needed to create lasting customer experience and advantage.

The Design program at Avantika enables learners to look at the design process with multiple lenses: as a human-centered activity, as a cultural and societal activity, and as an experimental and innovative process. This process will witness a fusion of design, technology, and entrepreneurship to create new concepts, new products, new interactive spaces, new services, new experiences, new communication channels, new systems, new ways of creating and growing businesses, along with novel perspectives to look at the future. The students will not only create concepts of creations but will also prototype them, in reality, to prove that they actually work.

Interior Space and Furniture Design is a unique program centered on creating delight through good design. The program focuses on designing and planning interior spaces for all sorts of human requirements. The learners focus on designing spaces – interior and exterior and embellish the design activity by establishing a correlation with furniture accessories.

The BTech (Computer Science and Engineering) is a 4-year, full-time program with an interdisciplinary curriculum and experiential learning at the core. The design-thinking and project-based learning approach emphasize student choice and voice, multidisciplinary learning, and societal impact coupled with a breadth of experience.

The Design program at Avantika enables learners to look at the design process with multiple lenses: as a human-centered activity, as a cultural and societal activity, and as an experimental and innovative process. This process will witness a fusion of design, technology, and entrepreneurship to create new concepts, new products, new interactive spaces, new services, new experiences, new communication channels, new systems, new ways of creating and growing businesses, along with novel perspectives to look at the future. The students will not only create concepts of creations but will also prototype them, in reality, to prove that they actually work.

Industrial Design is a unique program centered on creating delight through good design. The learner starts with an observed need or an idea which is transformed through form, structure, color, material, texture, environment, and detailing to a digital and physical prototype. The outcome could be a product, an interaction, a space, or an experience which creates sustainable value and evokes a positive emotional response for the intended user

The Design program at Avantika enables learners to look at the design process with multiple lenses: as a human-centered activity, as a cultural and societal activity, and as an experimental and innovative process. This process will witness a fusion of design, technology, and entrepreneurship to create new concepts, new products, new interactive spaces, new services, new experiences, new communication channels, new systems, new ways of creating and growing businesses, along with novel perspectives to look at the future. The students will not only create concepts of creations but will also prototype them, in reality, to prove that they actually work.

User Experience Design is a unique program centered on indulging the students into a digital environment to help them understand the ever-changing technologies. The program focuses on user-centered research as a starting point of designing a contextual, personalized and emotional digital interface that makes any environment more comprehendible and usable. The course will expose the young learners to the various digital and research tools, and the critical and creative concepts that will help design an excellent experience.

The Design program at Avantika enables learners to look at the design process with multiple lenses: as a human-centered activity, as a cultural and societal activity, and as an experimental and innovative process. This process will witness a fusion of design, technology, and entrepreneurship to create new concepts, new products, new interactive spaces, new services, new experiences, new communication channels, new systems, new ways of creating and growing businesses, along with novel perspectives to look at the future. The students will not only create concepts of creations but will also prototype them, in reality, to prove that they actually work.

Fashion Design is a unique program centered on immersing the foundational and technical design skills and nurturing student's creativity to create beautiful, sustainable, responsibly produced fashion for a complex and evolving world. The learners have the opportunity to explore their ideas, both in 2D and 3D, using a variety of techniques and approaches in exciting and challenging projects. The course has excellent links with the industry both through live projects and external competitions, as well as collaboration with industry experts, which facilitates enrichment in different frontiers of their education.

BA in Mass Communication is a 3 year undergraduate program which covers the study of mass media and mass communication. The program is designed to provide experiential learning which is the core philosophy of Avantika University. The mission is too ensure a high-quality student experience through a breadth of activities and opportunities with emphasis on project-based learning.