Bachelor of Arts in Advertising and Public Relations

at Bennett University India

The vision of Bennett University’s MBA Program is to bring in qualitative as well as skill-based education with a global focus that ensures our students take confident first steps in understanding the basics of management, leadership, and critical thinking. MBA programs offer specializations in Business Analytics, Finance, Marketing, and Media Management.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.The CEOs and CXOs of NVIDIA, Aindra, Here Tech, Amazon, and other academicians are engaged to contribute to the curriculum design of this specialization. The specialized electives offered under AI are Cognitive Modelling, Video Analytics, Pattern Recognition, Image and Video Processing, and Natural Language Processing, which makes Bennett University one of the best colleges for B.Tech. These courses are at par with the international standard for AI specialization.

The 1 year PGD in Cyber Law offered at the School of Law aims to introduce students to cyber laws along with their social dimensions, human rights, and technical nuances.? The curriculum covers the varied aspects of cyber law including those related to IT, cybercrimes, intellectual property disputes, etc.

The 1-year PGD in Advertising & Marketing is curated on consultation with top marketing managers of the Times Group. The program is delivery involves elements such as case studies, presentations, business immersion, market visits, workshops, group projects, onsite exposure, industry interaction, globally competitive curriculum, high-pressure business scenarios and simulations, and live projects.

BTech Electronics & Communication Engineering provides basic and advanced knowledge in electronics and allied areas such as; artificial intelligence, communication engineering, machine learning, microwave engineering, and VLSI design. The flexible course curriculum offers various advanced and industry-related elective subjects. Industrial and academic internships are integrated as part of the curriculum to help ECE graduates become industry-ready.

The program offered by Times School of India focuses on engaging the students with a curriculum versed in digital storytelling, data mining and visualization, audio, and video storytelling, web technology, social media, blogging, microblogging and live blogging.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.In this specialization, students learn about Biomedical Technologies used in Diagnostic and Therapy, Bioimaging and Medical Innovations