Bachelor of Arts in Advertising and Public Relations

at Bennett University India

The two-year programme features intensive, project-driven classroom training in the first year; and full-time, paid, On-the-Job Training with leading BFSI companies in the second year. The industry-integrated curriculum focusses on experiential learning with OJT preparation from day one.

The 1 year PGD in Cyber Law offered at the School of Law aims to introduce students to cyber laws along with their social dimensions, human rights, and technical nuances.? The curriculum covers the varied aspects of cyber law including those related to IT, cybercrimes, intellectual property disputes, etc.

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.The BBA in Marketing specialization equips the student to master the skills from the domain of marketing management. The courses covered in this specialization are Product and Brand Management, Sales and Distribution, Consumer Behaviour, Integrated Marketing Communication, Services Marketing, among others.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.This specialization will provide an overview of the current status and global markets of various green bio-products. The course will cover fundamentals and advanced knowledge of commercially successful green products ranging from enzymes and biocatalysts, biofuels, biobased platform chemicals, among others. The subjects covered in this specialization are Enzyme Technology, Green Chemicals & Sustainable Products, and Biofuels & Biorefinery.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.

The program offered by Times School of India focuses on engaging the students with a curriculum versed in digital storytelling, data mining and visualization, audio, and video storytelling, web technology, social media, blogging, microblogging and live blogging.