Bachelor of Arts in Marketing

at Bennett University India

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Economics major provides students an opportunity to get acquainted with the discipline's theoretical, analytical, and policy frameworks. Courses range from, Microeconomics, Macroeconomics, Indian Economy - Pre and Post Liberalisation, Basic Research Methodology, Money, Banking and Finance, Political Economy, Global Markets and Economy, Business Mathematics.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The 1-year PGD in Advertising & Marketing is curated on consultation with top marketing managers of the Times Group. The program is delivery involves elements such as case studies, presentations, business immersion, market visits, workshops, group projects, onsite exposure, industry interaction, globally competitive curriculum, high-pressure business scenarios and simulations, and live projects.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Political Science major will provide students with a comprehensive and in-depth understanding of world politics and international relationships. The subjects covered in the Major include Political Science, Indian Political Thought, Western Political Thought, India’s Foreign Policy, Forms of Government and Ideologies, Political Parties, and changing political landscape, to name a few.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.In this specialization, students learn about Biomedical Technologies used in Diagnostic and Therapy, Bioimaging and Medical Innovations

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Business Studies trains students with a broad framework for a career in global business. They will learn about basic business operations as well as leadership and management techniques. Courses range from, Principles of Management, Basic Research Methodology, Introduction to Operations Management, Organisational Behaviour, Indian Business Environment, Business Law, Strategic Management, Business Ethics, and Corporate Governance.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.BBA in Human Resource Management is a specialization which focuses on helping students understand the recruitment process, managing people, and providing direction and guidance to the workforce. The course list for this specialization includes HR Tools and Techniques, Industrial Relations and Labour Laws, Leadership and Change Management, Recruitment and Selection, and Organizational Development.

BTech Electronics & Communication Engineering provides basic and advanced knowledge in electronics and allied areas such as; artificial intelligence, communication engineering, machine learning, microwave engineering, and VLSI design. The flexible course curriculum offers various advanced and industry-related elective subjects. Industrial and academic internships are integrated as part of the curriculum to help ECE graduates become industry-ready.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This specialization aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to formulate an entrepreneurial venture. Further, it lends the strength to turn their creative ideas into new companies. Some of the subjects under this specialization are Global Entrepreneurship, Family Businesses Essentials, Entrepreneurial Marketing & Finance, Venture Creation Strategy and Simulation.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a Computer Application Major, students can understand the rapidly changing nature of technology and be prepared to face the challenges of the increasingly globalised world. The emphasis is on providing students with a solid foundation in computing, business operations, and mathematics pertinent to information technology. Courses range from Artificial Intelligence, Information Management System: Structure and Development, System and Software Development Life Cycle, Internet of Things, Solving Problems with Design Thinking and Innovation, Cloud Computing Foundations, Data Structures: Concepts and Practice, Web Technologies.