Bachelor of Arts in Marketing

at Bennett University India

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a Computer Application Major, students can understand the rapidly changing nature of technology and be prepared to face the challenges of the increasingly globalised world. The emphasis is on providing students with a solid foundation in computing, business operations, and mathematics pertinent to information technology. Courses range from Artificial Intelligence, Information Management System: Structure and Development, System and Software Development Life Cycle, Internet of Things, Solving Problems with Design Thinking and Innovation, Cloud Computing Foundations, Data Structures: Concepts and Practice, Web Technologies.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Curriculum prepared under the guidance of Junglee Pictures; highly practical with students spending 60% time making films, TV serials and Web episodes.Faculty drawn in from the industry and academia with plenty of film making experience; to be backed by guest lectures by leading Bollywood Film stars, Directors, script writers, cinematographers etc to interact with students as part of the programme. Junglee Pictures and MX team to interact regularly with students.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.With increased dependency on online transactions and other social activities, the demand for a robust Cyber Security framework is at its peak. At Bennett University, the CEOs and CXOs of the Data Security Council of India (DSCI), QoS Technologies, IBM, and other researchers have contributed to the curriculum design of this specialization. Some of the courses in this specialization are Cyber Security with Blockchain, Malware Analysis for Mobile Devices, Security and Privacy for Big Data Analytics, Penetration Testing, and Ethical Hacking, among others. 

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.In this integrated world, a BBA degree with a specialization in International Business is best suited for a candidate who wants to pursue higher studies/career abroad. The courses prepare future managers to understand the management of the business in an international context. The course list for this specialization includes International Business Environment, Emerging Markets in International Business, EXIM Procedures and Documentation, Cross-Cultural Management, International Finance, among others.

MTech Blockchain is a 2-year postgraduate course which is divided into four semesters. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system.A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain. Each block in the chain contains a number of transactions, and every time a new transaction occurs on the blockchain, a record of that transaction is added to every participant’s ledger. The decentralised database managed by multiple participants is known as Distributed Ledger Technology (DLT).

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Business Studies trains students with a broad framework for a career in global business. They will learn about basic business operations as well as leadership and management techniques. Courses range from, Principles of Management, Basic Research Methodology, Introduction to Operations Management, Organisational Behaviour, Indian Business Environment, Business Law, Strategic Management, Business Ethics, and Corporate Governance.

Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Students who major in Philosophy will gain critical reasoning and problem-solving abilities. It sharpens the intellectual curiosity and makes students rationally interact with bigger ideas of life.