Bachelor of Arts in Marketing

at Bennett University India

The 1-year PGD in Intellectual Property Rights (IPR) offered at the School of Law is designed to introduce the legal aspects and socio-economic dimensions of IP. The curriculum covers the varied aspects of IP law including patent, copyright, design, trademark, and geographical indications. The course curriculum and course content approved by the Board of Studies which includes top academics and industry experts.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a Computer Application Major, students can understand the rapidly changing nature of technology and be prepared to face the challenges of the increasingly globalised world. The emphasis is on providing students with a solid foundation in computing, business operations, and mathematics pertinent to information technology. Courses range from Artificial Intelligence, Information Management System: Structure and Development, System and Software Development Life Cycle, Internet of Things, Solving Problems with Design Thinking and Innovation, Cloud Computing Foundations, Data Structures: Concepts and Practice, Web Technologies.

BTech Mechanical Engineering at Bennett University focuses on interdisciplinary research in Solar Energy, Nanomaterials, Rotor Dynamics, Vibration and Acoustics, Biomechanics, Computational Fluid Dynamics, and Tribology. The department has a well-equipped workshop facility to cater to fabrication needs for different projects and practicals. Sophisticated labs like CNC Lab, Mechatronics Lab, Vibration Lab, Materials Testing Lab, CFD Lab, CAD Lab provide hands-on learning to Mechanical Engineering students.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.BBA Finance is the specialization in Finance providing an in-depth understanding of finance, accounting, and advanced concepts required to solve complex financial challenges. Some of the courses covered under this specialization are Financial Markets, Financial Modeling and Analytics, Security Analysis & Portfolio Management, Financial Services and Insurance, to name a few.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.With the latest advances in drug discovery and protein engineering technologies, this specialization will enable the students to understand desirable functional characteristics of proteins of interest and maintaining or enhancing product safety and efficacy. The specialization will focus on drug discovery tools, methods used for identifying and designing a new drug, and the regulatory responsibilities for drug discovery.

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.In this specialization, students learn about Biomedical Technologies used in Diagnostic and Therapy, Bioimaging and Medical Innovations

BTech Biotechnology program encompasses courses from basic sciences, humanities & social sciences, entrepreneurship, engineering, bioinformatics, and core biotechnology with teaching-learning through research-enabled project-based learning.The specialization is designed to provide advanced knowledge in Applied Genetics, and Genomics required for Genetic counseling and precision medicine. The course focuses on subjects related to Human Genetics, Genetic Counselling, Genomics and Personalized Medicines.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in English Literature helps students understand different historical backgrounds and cultural contexts. It sharpens the interpreting skills and ethical choices. Courses under this major include Introduction to English Literature and Criticism, Renaissance, Romantic, Victorian Literature, Modern English Literature and Beyond, Indian Writing in English, Short Story and Novella, Modern European Drama, Postcolonial Literature, and American Literature.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

Data Science is an interdisciplinary degree program which revolves around the major disciplines of Calculus, Descriptive Statistics and C-Programming in order to understand different phenomena with respect to a big set of real world data.