Bachelor of Business Administration with Specialization in Marketing

at Bennett University India

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.For companies everywhere, Cloud has become an ideal solution for technology needs. This technology is in high demand with its ability to scale, on-demand solutions, and flexible pricing. Cloud Computing technology uses Virtualization to use cloud resources efficiently. The specialized electives and certification options available under Cloud Computing are Cloud Services Development and Operations, Git and GitHub for Version Control, AWS Cloud Support Associate, Developing Solutions for Microsoft Azure, Google Associate Cloud Engineer, and many more.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Curriculum prepared under the guidance of Junglee Pictures; highly practical with students spending 60% time making films, TV serials and Web episodes.Faculty drawn in from the industry and academia with plenty of film making experience; to be backed by guest lectures by leading Bollywood Film stars, Directors, script writers, cinematographers etc to interact with students as part of the programme. Junglee Pictures and MX team to interact regularly with students.

Masters of Computer Applications is a postgraduate professional programme to help build a shining career in software and application development.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack. Every company or industry that has IT usage will need experts in the field of Cloud technology and Cyber Security because where there are huge amounts of data there is always the risk of security of the data.Data is the true treasure of any company or industry at every instance and hence data security is critical.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.There is an increasing trend of integration of AG (Augmented Reality) and VR (Virtual Reality) in the gaming market. Courses on VR Gaming, VR and 360 Video Production, 3D Interaction Design in Virtual Reality, Game Mechanics, etc., are offered as part of Specialized Electives. Apple Mac Lab, Nao Robot V6, and other head-mounted devices are available for doing projects.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.The quality of Development process is built with the Devops process, resulting minimizing the count of unplanned work.

BTech Electronics & Communication Engineering provides basic and advanced knowledge in electronics and allied areas such as; artificial intelligence, communication engineering, machine learning, microwave engineering, and VLSI design. The flexible course curriculum offers various advanced and industry-related elective subjects. Industrial and academic internships are integrated as part of the curriculum to help ECE graduates become industry-ready.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Advertising and Public Relations will expose students to innovation and creativity to harness emerging trends in the industry and create sharp strategies and insightful communication campaigns. The courses covered under this major include Basics of Advertising, Advertising Strategy, Media Planning and Buying, Brand Management, Public Relations & Corporate Communication, Digital Marketing and Native Advertising, Social Media Marketing, Integrated Marketing Communication.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Business Studies trains students with a broad framework for a career in global business. They will learn about basic business operations as well as leadership and management techniques. Courses range from, Principles of Management, Basic Research Methodology, Introduction to Operations Management, Organisational Behaviour, Indian Business Environment, Business Law, Strategic Management, Business Ethics, and Corporate Governance.

The two-year programme features intensive, project-driven classroom training in the first year; and full-time, paid, On-the-Job Training with leading BFSI companies in the second year. The industry-integrated curriculum focusses on experiential learning with OJT preparation from day one.