Bachelor of Business Administration with Specialization in Marketing

at Bennett University India

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.A major in Business Studies trains students with a broad framework for a career in global business. They will learn about basic business operations as well as leadership and management techniques. Courses range from, Principles of Management, Basic Research Methodology, Introduction to Operations Management, Organisational Behaviour, Indian Business Environment, Business Law, Strategic Management, Business Ethics, and Corporate Governance.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.With increased dependency on online transactions and other social activities, the demand for a robust Cyber Security framework is at its peak. At Bennett University, the CEOs and CXOs of the Data Security Council of India (DSCI), QoS Technologies, IBM, and other researchers have contributed to the curriculum design of this specialization. Some of the courses in this specialization are Cyber Security with Blockchain, Malware Analysis for Mobile Devices, Security and Privacy for Big Data Analytics, Penetration Testing, and Ethical Hacking, among others. 

MTech Blockchain is a 2-year postgraduate course which is divided into four semesters. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system.A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain. Each block in the chain contains a number of transactions, and every time a new transaction occurs on the blockchain, a record of that transaction is added to every participant’s ledger. The decentralised database managed by multiple participants is known as Distributed Ledger Technology (DLT).

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.Students who major in Philosophy will gain critical reasoning and problem-solving abilities. It sharpens the intellectual curiosity and makes students rationally interact with bigger ideas of life.

The BCA program at School of Engineering & Applied Sciences is focused on students who are enthusiastic to purse their careers in Computer related fields. The three-year program offers specializations in Artificial Intelligence, Cloud Computing and Cybersecurity, Data Science, DevOps, and Full-Stack.As the Full-Stack developers can work in back-end as well as front-end of a process, they are in high demand by the companies and these demands are increasing day by day.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Political Science major will provide students with a comprehensive and in-depth understanding of world politics and international relationships. The subjects covered in the Major include Political Science, Indian Political Thought, Western Political Thought, India’s Foreign Policy, Forms of Government and Ideologies, Political Parties, and changing political landscape, to name a few.

The BBA program at the School of Management comes with an international perspective combined with a hands-on, industry-based learning experience for the students.The program positions the students at an interface that works towards creating leaders, managers, and entrepreneurs capable of developing and leading sustainable business enterprises.This specialization aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to formulate an entrepreneurial venture. Further, it lends the strength to turn their creative ideas into new companies. Some of the subjects under this specialization are Global Entrepreneurship, Family Businesses Essentials, Entrepreneurial Marketing & Finance, Venture Creation Strategy and Simulation.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.With a Computer Application Major, students can understand the rapidly changing nature of technology and be prepared to face the challenges of the increasingly globalised world. The emphasis is on providing students with a solid foundation in computing, business operations, and mathematics pertinent to information technology. Courses range from Artificial Intelligence, Information Management System: Structure and Development, System and Software Development Life Cycle, Internet of Things, Solving Problems with Design Thinking and Innovation, Cloud Computing Foundations, Data Structures: Concepts and Practice, Web Technologies.

This program under the School of Engineering & Applied Sciences offers flexible and modular options of Minors, Honors, Dept and open Electives, Audit courses, two Internships of 8 and 16 Weeks, One Year Internship option in the last year, opportunities to participate in Competitions, Hackathons, Clubs, and Societies, and Project-Based Experiential Learning.For companies everywhere, Cloud has become an ideal solution for technology needs. This technology is in high demand with its ability to scale, on-demand solutions, and flexible pricing. Cloud Computing technology uses Virtualization to use cloud resources efficiently. The specialized electives and certification options available under Cloud Computing are Cloud Services Development and Operations, Git and GitHub for Version Control, AWS Cloud Support Associate, Developing Solutions for Microsoft Azure, Google Associate Cloud Engineer, and many more.

The BA Liberal Arts program, offered by the School of Liberal Arts, aims to inculcate critical thinking among students, enabling them to communicate effectively, making them ethical decision-makers and transforming them into leaders.The Finance Major provides an in-depth understanding of finance and accounting and an understanding of advanced concepts required to solve complex financial challenges. Courses range from Basic Financial Accounting, Corporate Finance, Business Mathematics, Fundamentals of Financial Management, Financial Reporting and Analysis, Business Law, Investment Analysis and Portfolio Management, International Finance.