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Bachelor of Business Administration (Hons) in Digital Marketing

Bachelor of Business Administration (Hons) in Digital Marketing

at Chandigarh University India

Overview

BBA Digital Marketing is a specialised program that is aimed to develop Digital Marketing Specialists for various industries. Digital Marketing is a combination of Technology and Marketing. At a high level, Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone.

In order to achieve the true potential of Digital Marketing, this program digs deeper into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing and helps to attain the knowledge required to drive KPI for growth. It will provide insights into consumer behaviour and organization dynamics which will also help in supporting an organisation by figuring out ways to communicate with customer and optimise marketing/advertising with ease

It provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Chandigarh University

Location

Bachelor of Business Administration (Hons) in Digital Marketing Assistant Fee

$127000

Tuition Fee

$NA

Average Cost of Living

$1000

Application Fee

Bachelor of Business Administration (Hons) in Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a 10+2 or its equivalent examination in any stream conducted by a recognized Board with at least 60% marks in the aggregate.
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

BBA Digital Marketing is a specialised program that is aimed to develop Digital Marketing Specialists for various industries. Digital Marketing is a combination of Technology and Marketing. At a high level, Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone.

In order to achieve the true potential of Digital Marketing, this program digs deeper into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing and helps to attain the knowledge required to drive KPI for growth. It will provide insights into consumer behaviour and organization dynamics which will also help in supporting an organisation by figuring out ways to communicate with customer and optimise marketing/advertising with ease

It provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc.

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