Bachelor of Business Administration (Hons) in Digital Marketing

at Chandigarh University India

BBA Business Analytics is a specialised program that aims to develop business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence. It is the science of analysing data to find out patterns that will be helpful in developing strategies.

This program helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organisation by figuring out ways to improve and optimise existing business processes with ease.

It provides comprehensive knowledge about many topics such as advance statistics, application of business analytics, data mining, data visualisation etc.

Legal Studies is an interdisciplinary major that engages the meanings, values, practices, and institutions of law and legality. It is one of the popular career choices that not only lets you practice as a lawyer in the courts, but also opens up career options in sectors like corporate, legal services and administrative services.

Bachelor of Business Administration in Advertising and Marketing is a specialized program that helps unravel the existing and prospective trends of the emerging advertising & marketing industry.

Learning BBA in Advertising and Marketing from USB, ranked among the best BBA advertising and Marketing College in Punjab give you a strong foundation in both fundamental and core intricacies of this challenging industry. Apart from textbook knowledge, we focus on enhancing the general skills, including ability to communicate competently, analyze situations and take decisions analyzing both -- quantitative and qualitative aspects. With an insight into the expert tactics through our program, you will be able to reach out to the desired customer in such a way that the organization you serve or own will reaps the maximum benefit.

Geotechnical Engineering is the specialization of civil engineering which involves the planning, design, execution, maintenance of the geotechnical structure such as foundation, dam, tunnel, etc. Chandigarh University provides the facility of skill development to its students along with the theoretical and software knowledge and prepares the students to use this skill and knowledge for the development of the safe, healthy, economical, and sustainable geo-structure system which includes highway and railway embankment, different type of foundation system, tunnel for railway and roadways.

The two-year PG program encourages research as per the industrial demand by providing world-class research facilities and collaborating with international universities and industries. Chandigarh University gives an opportunity to the students to learn the latest software such as ArcGIS by providing word class computer lab facilities to meet the industrial requirement.

Organizations all over the world today are inclined towards the immeasurable use of business analytics in their working methodologies. Huge amount of data processing, cloud computing, and security forms the core of business analytics, and has now become an indispensable component of any organization. Understanding the importance of this emerging computing and management amalgamation, Chandigarh University has collaborated with IBM to provide Business Analytics Training to its MBA students, thus helping them develop the skills required to become future business leaders. Students also gain exposure to IBM proprietary technologies.

Master of Engineering in Computer Science and Engineering- (with specialization in AI) is a Postgraduate course in engineering with a specialization in the field of Artificial Intelligence and its related aspects. It is a two years course divided into four semesters.

Machine learning is a field of study that applies the principles of computer science and statistics to create statistical models, that are used majorly for future predictions (based on past data) and identifying (discovering) patterns in the input data. Machine learning falls under the umbrella of artificial intelligence that allows software applications to become more precise while predicting outcomes without being explicitly programmed. Tech giants like Google, Facebook and Amazon are already using machine learning to enhance the customer experience while strengthening data security.

Artificial Intelligence can be applied to various fields including Education, Finance, Health care, Search Engine and Digital Marketing.

Pursue MBA from one of the Top MBA college in Punjab, India that focuses on honing the instinctive talent and practical innovation of the students. Our program relies on industry- aesthetics and essential business skills to craft well-informed decision makers who can cope up in the challenging world-of-work.

With faculty well-known for its corporate know-how and academic credentials, USB, one of the top MBA colleges in Punjab undertakes a novel teaching approach paired with research & innovation. Tie-ups with corporate giants & international universities dish up our students with elite opportunities over others. Spirit of providing learning enriched environment endowed with a vibrant thought of delivering excellence under speckled conditions is something that adds to our legacy of being one among the best B-Schools in Punjab.

Construction Technology and Management is the specialization of civil engineering which involves the development of cost-effective and sustainable construction techniques and implementing the latest available technique for the construction of civil engineering structures. It also deals with project management which includes estimating the cost of the project, designing the pathway to complete the project on time. Chandigarh University provides the facility of skill development to its students along with the theoretical and software knowledge and prepares the students to use this skill and knowledge for the development of cost-effective and sustainable construction techniques and the method of estimating the cost of a project.

Geotechnical Engineering is the specialization of civil engineering which involves the planning, design, execution, maintenance of the geotechnical structure such as foundation, dam, tunnel, etc. Chandigarh University provides the facility of skill development to its students along with the theoretical and software knowledge and prepares the students to use this skill and knowledge for the development of the safe, healthy, economical, and sustainable geo-structure system which includes highway and railway embankment, different type of foundation system, tunnel for railway and roadways.

The two-year PG program encourages research as per the industrial demand by providing world-class research facilities and collaborating with international universities and industries. Chandigarh University gives an opportunity to the students to learn the latest software such as ArcGIS by providing word class computer lab facilities to meet the industrial requirement.

Legal Studies is an interdisciplinary, liberal arts major that engages the meanings, values, practices, and institutions of law and legality. Law is one of the popular career choices that not only lets you practice as a lawyer in the courts, but also opens up career options in sectors like corporate, legal services and administrative services.